Home Media Magazine - March 9, 2009 - (Page 16)

Home A R C H Media RESE RESEARCH RANK THIS LAST WEEK WEEK Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 20 RENTALS Week Ended March 1, 2009 TITLE STREET DATE VIDEO LABEL GENRE DAYS IN RELEASE Home A R C H Media RESE BOX OFFICE (MILLIONS) INDEX* 1 2 3 4 5 Wall-E 1 2 3 New 4 5 6 New 7 8 9 12 10 13 11 15 17 New 14 19 Body of Lies Changeling Nights in Rodanthe The Haunting of Molly Hartley Quarantine Madagascar: Escape 2 Africa Lakeview Terrace What Just Happened W. The Secret Life of Bees Zack and Miri Make a Porno Soul Men Max Payne Pride and Glory Nick & Norah’s Infinite Playlist Way of War Sex Drive Fireproof Religulous 2/17/09 2/17/09 2/10/09 2/24/09 2/17/09 2/6/09 1/27/09 2/24/09 2/10/09 2/3/09 2/3/09 2/10/09 1/20/09 1/27/09 2/3/09 2/10/09 2/24/09 1/27/09 2/17/09 Warner Universal Warner Fox Sony Pictures Paramount/DW Sony Pictures Magnolia Lionsgate Fox Genius/Weinstein Genius/Weinstein Fox Warner Sony Pictures First Look Disney Summit Sony Pictures Lionsgate Thriller Drama Romance Horror Horror Animated Thriller Comedy Drama Drama Comedy Comedy Action Drama Comedy Action Musical Comedy Drama 12 12 19 5 12 23 33 5 19 26 26 19 40 33 26 19 12 5 33 $39.39 $35.74 $41.85 $13.56 $31.69 $180.01 $39.26 $1.09 $25.53 $37.77 $31.46 $12.08 $40.69 $15.74 $31.49 DTV $90.56 $8.40 $33.46 $13.01 100.00 84.24 75.52 72.44 68.07 60.04 49.39 47.29 46.65 39.55 38.18 36.70 36.42 33.61 33.29 28.54 27.66 27.58 26.78 26.00 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Oldies Dominate the Charts By Thomas K. Arnold perfect storm of factors pushed some of the hits of the 2008 holiday season back to the top of the national home video sales chart the week ended March 1. Walt Disney Studios’ Wall-E shot back to No. 1 on the Nielsen VideoScan First Alert sales chart, and Warner’s The Dark Knight finished at No. 2. Target Stores had a promotion on year-end hits during the week, selling many top titles for about $10. Meanwhile, Circuit City was in the final throes of a liquidation sale. Throw in the lack of any hot new theatrical blockbuster, and it’s an easy stretch to see the oldies but goodies climb to the top. Other Q4 2008 hits that saw sales soar during the week include Universal Studios’ Mamma Mia!, No. 3; A 20th Century Fox’s Horton Hears a Who!, No. 5; and DreamWorks/Paramount’s Kung Fu Panda, No. 7. Even Warner’s Sex and the City: The Movie, the first big release of the fourth quarter, finished the week at No. 8, no fewer than 23 weeks after it was released. The oldies also fared well on the Bluray Disc format. Paramount’s Iron Man, released last September, was No. 2, right behind the recently released Madagascar: Escape 2 Africa, also distributed by Paramount. The Dark Knight was No. 4, and Wall-E was No. 5. Only in rental stores did the newbies get a chance, led by Fox’s The Haunting of Molly Hartley, which debuted at No. 4 on Home Media Magazine’s rental chart, higher than any other new release. High School Musical 3: Senior Year 2/17/09 Documentary 12 *Units rented compared to No. 1 title Source: Home Media Research The Haunting of Molly Harltey Consumers spent $161.53 million on rentals the week ended March 1, 2009 Down 11.9% from the previous year. TOP 20 SELLERS RANK THIS LAST WEEK WEEK TITLE STREET DATE VIDEO LABEL Week Ended March 1, 2009 WEEKS ON CHART BOX OFFICE (MILLIONS) BLU-RAY SHARE % GENRE INDEX* 1 2 3 4 5 6 7 Sex Drive Summit 11 7 20 1 12 2 43 55 2 New 3 New 5 13 New** 59 New 34 42 7 Wall-E The Dark Knight Mamma Mia! High School Musical 3: Senior Year Horton Hears a Who! Madagascar: Escape 2 Africa Kung Fu Panda Sex and the City: The Movie Body of Lies Futurama: Into the Wild Green Yonder Changeling Sex Drive Quarantine Hancock Enchanted Get Smart Madagascar I Am Legend Nights in Rodanthe ** Re-entered the Top 100 11/18/08 12/9/08 12/16/08 2/17/09 12/9/08 2/6/09 11/9/08 9/23/08 2/17/09 2/24/09 2/17/09 2/24/09 2/17/09 11/25/08 3/18/08 11/4/08 11/15/05 3/18/08 2/10/09 Disney Warner Universal Disney Fox Paramount/DreamWorks Paramount/DreamWorks Warner Warner Fox Universal Summit Sony Pictures Sony Pictures Disney Warner Warner Paramount/DreamWorks Warner Warner Animated Action Musical Musical Animated Animated Animated Comedy Thriller Comedy Drama Comedy Horror Action Fantasy Comedy Sports Animated Sci-Fi Romance 15 12 11 2 12 4 17 23 2 1 2 1 2 14 1** 3 1 23 3 3 $223.81 $533.33 $144.13 $90.56 $154.53 $180.01 $215.43 $152.65 $39.39 DTV $35.74 $8.40 $31.69 $227.95 $127.81 $130.32 DTV $193.60 $256.40 $41.85 5% 5% 1% 6% 1% 13% 1% 1% 18% 10% 8% 13% 13% 4% 1% 2% 8% 10% 7% 100.00 81.27 72.19 60.54 60.34 53.41 48.24 25.76 25.74 20.61 20.59 14.82 14.74 14.17 13.61 13.53 13.02 12.32 11.71 11.68 8 9 10 11 Unit volume for the top 20 sellers in the week ended March 1, 2009, was 12 13 14 15 16 17 18 19 20 Super Bowl XLIII Champions: Pittsburgh Steelers 2/24/09 Down 26.4% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 16 Home Media Magazine March 9–15, 2009

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Home Media Magazine - March 9, 2009 Contents News Cine Mercado Reviews Research Top 20 Sellers Top 20 Rentals Just Announced

Home Media Magazine - March 9, 2009

Home Media Magazine - March 9, 2009 - Home Media Magazine - March 9, 2009 (Page Cover1) Home Media Magazine - March 9, 2009 - Home Media Magazine - March 9, 2009 (Page Cover2) Home Media Magazine - March 9, 2009 - Home Media Magazine - March 9, 2009 (Page 1) Home Media Magazine - March 9, 2009 - Home Media Magazine - March 9, 2009 (Page 2) Home Media Magazine - March 9, 2009 - Home Media Magazine - March 9, 2009 (Page 3) Home Media Magazine - March 9, 2009 - Home Media Magazine - March 9, 2009 (Page 4) Home Media Magazine - March 9, 2009 - Contents (Page 5) Home Media Magazine - March 9, 2009 - News (Page 6) Home Media Magazine - March 9, 2009 - News (Page 7) Home Media Magazine - March 9, 2009 - News (Page 8) Home Media Magazine - March 9, 2009 - News (Page 9) Home Media Magazine - March 9, 2009 - Cine Mercado (Page 10) Home Media Magazine - March 9, 2009 - Cine Mercado (Page 11) Home Media Magazine - March 9, 2009 - Reviews (Page 12) Home Media Magazine - March 9, 2009 - Reviews (Page 13) Home Media Magazine - March 9, 2009 - Reviews (Page 14) Home Media Magazine - March 9, 2009 - Reviews (Page 15) Home Media Magazine - March 9, 2009 - Top 20 Rentals (Page 16) Home Media Magazine - March 9, 2009 - Top 20 Rentals (Page 17) Home Media Magazine - March 9, 2009 - Top 20 Rentals (Page 18) Home Media Magazine - March 9, 2009 - Just Announced (Page 19) Home Media Magazine - March 9, 2009 - Just Announced (Page 20) Home Media Magazine - March 9, 2009 - Just Announced (Page Cover3) Home Media Magazine - March 9, 2009 - Just Announced (Page Cover4) 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