Home Media Magazine - August 17, 2008 - (Page 10) HIGH-DEF By Chris Tribbey he Joint Video Team (JVT) Standards Committee, which oversaw the development of the “high profile” H.264/MPEG-4 Advanced Video Coding compression standard used for Blu-ray Disc and satellite and cable TV high-def video, will be honored for its work with an engineering Emmy Aug. 23. The Academy of Television Arts and Sciences 2008 Primetime Emmy Engineering Award is given to individuals or organizations that fundamentally improve the transmission, recording or reception of TV. “Panasonic applauds the Joint Video Team Standards Committee for its dedication to the development of technologies that are driving high-definition products and content into the mainstream consumer entertainment marketplace,” said Eisuke www.homemediamagazine.com Emmy Goes to JVT for HD T ‘PINEAPPLE EXPRESS’ Blu-ray to Use Online Features By Fred Topel lu-ray Disc’s BD Live capabilities allow filmmakers to place content online and make it accessible to Blu-ray viewers. And Seth Rogen, star and screenwriter of Pineapple Express, is taking advantage of that. “With Blu-ray you can actually DISC PREVIEW download material onto the DVD from the Internet,” Rogen said. “So I think they’re putting the video game and stuff on the Internet.” However, the actor remains skeptical about the quality of such content. “It’s like the sh*ttiest video game you’ve ever seen, but it’s a video game and you can download it,” he said. “It’s like Donkey Kong, kind of. In 1983, it would’ve been amazing, but it’s a game so you can kill some time at work.” The comedy stars Rogen as a pot smoker who goes on the lam with his dealer, Saul (James Franco), when he witnesses a murder. Rogen mentioned additional scenes that may also end up on the DVD or Blu-ray editions. “We did shoot a lot of extra stuff,” Rogen said. “We shot a lot of actors we know playing weird Panasonic DMP-BD50 B characters and coming and buying weed off of Saul in the apartment, guys like Martin [Starr] and Justin Long and a bunch of actors, whoever was around, Craig Robinson and people in the movie.” One deleted scene matches Saul with the exwife of a nemesis, Red (Danny McBride). “There’s a little guide to marriage with his wife who’s in jail,” Rogen explained. The film opens with a black-and-white sequence in the ’50s as the military does tests on the effects of marijuana. Only one appears in the film. “We did more experiments in the ’50s,” he said. “We got every actor we know to come in and do kind of little item-nine experiments, as we called them. I don’t know if any of it is funny. It could all suck. I haven’t seen any of it.” Rogen also expects the black-and-white sequences to be the standout visual on the Blu-ray version. “I imagine the whole beginning looks pretty good on the Blu-ray version. Tim Orr, our DP, is an amazing guy. I feel like I should give him some kind of recognition.” Pineapple Express is playing in theaters. Tsuyuzaki, managing director of Panasonic Hollywood Labs. “As a proud member of the JVT, Panasonic is helping to lead the charge into the high-definition era with Blu-ray Disc products and technologies like the high-profile and H.264 video coding, which enables consumers to access and enjoy HD content. “For the JVT to receive this high honor from the Academy of Arts and Sciences reaffirms the value of its efforts and its leadership in high-definition technology.” STUDY: DIGITAL TV TRANSITION AWARENESS UP, CONSUMER RESPONSE TO THE CHANGE SLOW By Erik Gruenwedel A bout 70% of households that get their television broadcasts via antennae said they know about the mandatory transition to digital broadcasts Feb. 17, 2009. But just 38% who redeemed government-issued discount coupons for a digital converter box have installed the device, according to a new study. About 10 million to 15 million households in the United States reportedly receive TV broadcasts predominantly via antennae. The May/June survey of 1,439 households in rural Pennsylvania by the Association of Public Television Stations found that 62% of affected homes said they would purchase a converter box, compared to 28% in 2006. Among households surveyed, just 9.2% said they had requested the $40 coupons, and just 54.2% said they had redeemed them. With six months remaining before the transition, increasing numbers of affected households (82%) said they would not switch to cable, satellite or telecommunications service to receive digital TV, compared to 71% in 2006. Separately, Best Buy said it will use the Minnesota Broadcasters Association production of a non-branded 30-minute TV show, “DTV Simplified,” aimed at informing consumers about the pending digital transition. The magazine-format program features an overview of the transition, review of converter box installation, real-world digital TV stories, a history of TV and frequently asked questions. TOP 20 HIGH-DEF BLU-R AY D ISC Week ended August 10, 2008 LABEL INDEX TOP 20 HIGH-DEF B D M A R K E T S HA R E Percentage of Sales Per Title vs DVD Week ended August 10, 2008 LABEL PERCENT TITLE TITLE B LU-R AY D I S C C O M I NG U P STREETING Camp Rock: Extended Walt Disney Street Date: 8/19 Hannah Montana & Miley Walt Disney Street Date: 8/19 Prom Night Sony Pictures Street Date: 8/19 Street Kings Fox Street Date: 8/19 The Scorpion King 2: Rise of Universal Street Date: 8/19 Terminator: The Sarah Warner Street Date: 8/19 PREBOOKING Forgetting Sarah Marshall Universal Pre: 8/19, Street: 9/30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Batman Begins 21 Nim’s Island Top Gun Harold & Kumar Escape From Guantanamo Bay Stargate: Continuum Dark City Starship Troopers The Bank Job Doomsday Lonesome Dove Hellboy The Hunt for Red October Never Back Down Shine a Light Starship Troopers 3: Marauder Planet Earth: The Complete Series Black Hawk Down The Fifth Element The Mummy Warner 100.00 Sony Pictures 64.56 Fox 58.41 Paramount 53.83 New Line 52.96 Fox/MGM 52.79 New Line 45.28 Sony Pictures 41.04 Lionsgate 41.03 Universal 39.21 Genius/Weinstein 38.84 Sony Pictures 32.97 Paramount 32.09 Summit 31.01 Paramount 30.35 Sony Pictures 30.09 BBC Video 29.91 Sony Pictures 28.91 Sony Pictures 26.89 Universal 24.89 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 The Hunt for Red October Dark City The Fifth Element Starship Troopers Top Gun Planet Earth: The Complete Series Hellboy Batman Begins Lonesome Dove Shine a Light Doomsday The Bank Job Black Hawk Down 21 Stargate: Continuum Harold & Kumar Escape From Guantanamo Bay Never Back Down The Mummy Starship Troopers 3: Marauder Nim’s Island Paramount New Line Sony Pictures Sony Pictures Paramount BBC Video Sony Pictures Warner Genius/Weinstein Paramount Universal Lionsgate Sony Pictures Sony Pictures Fox/MGM New Line Summit Universal Sony Pictures Fox 79.56% 59.62% 55.31% 52.79% 48.09% 34.38% 30.06% 24.75% 18.95% 18.15% 11.57% 11.19% 10.68% 8.82% 7.93% 6.40% 5.88% 5.05% 4.83% 2.20% Source: Nielsen VideoScan First Alert data Source: Nielsen VideoScan First Alert data 10 Home Media Magazine August 17–23, 2008 http://www.homemediamagazine.com
Table of Contents Feed for the Digital Edition of Home Media Magazine - August 17, 2008 Home Media Magazine - August 17, 2008 Contents News News High-Def News Electronic Delivery News TV DVD Kidvid Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced Home Media Magazine - August 17, 2008 Home Media Magazine - August 17, 2008 - Home Media Magazine - August 17, 2008 (Page Cover1) Home Media Magazine - August 17, 2008 - Home Media Magazine - August 17, 2008 (Page Cover2) Home Media Magazine - August 17, 2008 - Home Media Magazine - August 17, 2008 (Page 1) Home Media Magazine - August 17, 2008 - Home Media Magazine - August 17, 2008 (Page 2) Home Media Magazine - August 17, 2008 - Home Media Magazine - August 17, 2008 (Page 3) Home Media Magazine - August 17, 2008 - Home Media Magazine - August 17, 2008 (Page 4) Home Media Magazine - August 17, 2008 - Contents (Page 5) Home Media Magazine - August 17, 2008 - Contents (Page 6) Home Media Magazine - August 17, 2008 - Contents (Page 7) Home Media Magazine - August 17, 2008 - News (Page 8) Home Media Magazine - August 17, 2008 - News (Page 9) Home Media Magazine - August 17, 2008 - High-Def News (Page 10) Home Media Magazine - August 17, 2008 - High-Def News (Page 11) Home Media Magazine - August 17, 2008 - Electronic Delivery News (Page 12) Home Media Magazine - August 17, 2008 - Electronic Delivery News (Page 13) Home Media Magazine - August 17, 2008 - TV DVD (Page 14) Home Media Magazine - August 17, 2008 - TV DVD (Page 15) Home Media Magazine - August 17, 2008 - Kidvid (Page 16) Home Media Magazine - August 17, 2008 - Kidvid (Page 17) Home Media Magazine - August 17, 2008 - Reviews (Page 18) Home Media Magazine - August 17, 2008 - Reviews (Page 19) Home Media Magazine - August 17, 2008 - Reviews (Page 20) Home Media Magazine - August 17, 2008 - Reviews (Page 21) Home Media Magazine - August 17, 2008 - Reviews (Page 22) Home Media Magazine - August 17, 2008 - Reviews (Page 23) Home Media Magazine - August 17, 2008 - Pipeline (Page 24) Home Media Magazine - August 17, 2008 - Pipeline (Page 25) Home Media Magazine - August 17, 2008 - Top 20 DVD Sellers (Page 26) Home Media Magazine - August 17, 2008 - Top 20 DVD Sellers (Page 27) Home Media Magazine - August 17, 2008 - Top 20 Rentals and Top 10 Charts (Page 28) Home Media Magazine - August 17, 2008 - Top 20 Rentals and Top 10 Charts (Page 29) Home Media Magazine - August 17, 2008 - Just Announced (Page 30) Home Media Magazine - August 17, 2008 - Just Announced (Page 31) Home Media Magazine - August 17, 2008 - Just Announced (Page 32) Home Media Magazine - August 17, 2008 - Just Announced (Page Cover3) Home Media Magazine - August 17, 2008 - Just Announced (Page Cover4)
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