Home Media Magazine - March 16-22, 2009 - (Page 18) Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. I N - S TO RE RE N TA L S Week ended March 8, 2009 RANK TITLE LABEL 1 2 3 4 5 6 7 8 9 Beverly Hills Chihuahua Australia In the Electric Mist Body of Lies Changeling Beverly Hills Chihuahua Quarantine Personal Effects The Haunting of Molly Hartley Nights in Rodanthe Madagascar: Escape 2 Africa Fox Image Warner Universal Disney Sony Pictures Universal Fox Warner Paramount/DreamWorks Source: Blockbuster Inc. 10 Buyers Go to Dogs, Renters Go to ‘Australia’ By Thomas K. Arnold t was a duel between the family comedy Beverly Hills Chihuahua and the romantic melodrama Australia in the home entertainment arena for the week ended March 8, and the result was a split decision. Walt Disney Studios Home Entertainment’s Chihuahua, released to DVD and Blu-ray Disc after grossing $94.5 million in theaters, captured the top spot on the national home video sales chart for the week. But 20th Century Fox’s Australia took the No. 1 slot on Home Media Magazine’s rental chart, with I Chihuahua a close second. The the canine comedy generated about 83% as much rental activity. Australia, the Baz Luhrmannhelmed epic that follows up 2001’s Moulin Rouge, finished second on the Nielsen VideoScan First Alert sales chart. The film grossed $49.5 million at the box office. These two films accounted for the lion’s share of sales and rentals for the week. The week’s No. 3 seller was Disney’s High School Musical 3: Senior Year, which debuted at No. 1 three weeks ago. Interest in all things Watchmen sent Warner’s cartoon compilation Watchmen: The Complete Motion Comic to a respectable No. 9 bow on the First Alert sales chart; 29% of the title’s sales were on the Blu-ray Disc format. On Nielsen Videoscan’s Bluray Disc sales chart for the week, Watchmen debuted at No. 4, just behind Warner’s The Dark Knight, still a solid seller in the high-definition format even though it’s been in stores for more than three months. Australia was the top Blu-ray Disc seller for the week, while Beverly Hills Chihuahua was No. 2. I N DI E RE TA I L E R RE N TA L S Week ended March 8, 2009 RANK TITLE LABEL 1 2 3 4 5 6 7 8 9 10 Australia Beverly Hills Chihuahua Changeling Body of Lies In the Electric Mist Nights in Rodanthe Madagascar: Escape 2 Africa Quarantine Lakeview Terrace The Haunting of Molly Hartley Fox Disney Universal Warner Image Warner Paramount/DreamWorks Sony Pictures Sony Pictures Fox Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS RANK THIS LAST WEEK WEEK TITLE STREET DATE VIDEO LABEL Week Ended March 8, 2009 WEEKS ON CHART BOX OFFICE (MILLIONS) BLU-RAY SHARE % GENRE INDEX* 1 2 3 4 5 6 7 Australia Fox New New 4 6 New 2 9 11 New 20 1 15 21 28 27 23 New 14 10 24 Beverly Hills Chihuahua Australia High School Musical 3: Senior Year Madagascar: Escape 2 Africa Wonder Woman The Dark Knight Body of Lies Changeling Watchmen: The Complete Motion Comic I Am Legend Wall-E Hancock Nights in Rodanthe Zack and Miri Make a Porno Fireproof Space Buddies Air Bud: Special Edition Quarantine Futurama: Into the Wild Green Yonder Pineapple Express 3/3/09 3/3/09 2/17/09 2/6/09 3/3/09 12/9/08 2/17/09 2/17/09 3/3/09 3/18/08 11/18/08 11/25/08 2/10/09 2/3/09 1/27/09 2/3/09 3/3/09 2/17/09 2/24/09 1/6/09 Disney Fox Disney Paramount/DreamWorks Warner Warner Warner Universal Warner Warner Disney Sony Pictures Warner Genius/Weinstein Sony Pictures Disney Disney Sony Pictures Fox Sony Pictures Comedy Drama Musical Animated Animated Action Thriller Drama Animated Sci-Fi Animated Action Romance Comedy Drama Family Family Horror Comedy Comedy 1 1 3 5 1 13 3 3 1 4 16 15 4 5 6 5 1 3 2 9 $94.51 $49.53 $90.56 $180.01 DTV $533.33 $39.39 $35.74 DTV $256.24 $223.81 $227.95 $41.85 $31.46 $33.46 DTV Re-release $31.69 DTV $87.34 3% 12% 4% 12% 14% 22% 21% 9% 29% 7% 18% 5% 7% 15% 3% 12% 9% 14% 100.00 59.58 14.01 9.83 9.78 8.81 7.54 6.14 6.13 6.07 4.87 4.80 4.27 4.01 3.97 3.92 3.88 3.68 3.63 3.63 8 9 10 11 Unit volume for the top 20 sellers in the week ended March 8, 2009, was 12 13 14 15 16 17 18 19 (tie) 19 (tie) Down 27.1% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 18 Home Media Magazine March 16–22, 2009 http://www.idealink.org/datamine
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