Home Media Magazine - February 23-March 1, 2009 - (Page 24) Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. I N - S TO RE RE N TA L S Week ended February 15, 2009 RANK TITLE LABEL 1 2 3 4 5 6 7 8 9 Madagascar: Escape 2 Africa Nights in Rodanthe Madagascar: Escape 2 Africa Lakeview Terrace W. Zack and Miri Make a Porno The Secret Life of Bees Soul Men Pride and Glory Max Payne Nick & Norah’s Infinite Playlist Warner Paramount/DreamWorks Sony Pictures Lionsgate Genius/Weinstein Fox Genius/Weinstein Warner Fox Sony Pictures Source: Blockbuster Inc. 10 ‘Madagascar’ Sequel Tops Sales Again By Thomas K. Arnold he hit DreamWorks sequel Madagascar: Escape 2 Africa, distributed by Paramount Home Entertainment, captured the top spot on the national home video sales charts for the second consecutive week, despite a flurry of challenges from a handful of newly released theatrical features. These newcomers fared better in rental stores, with one, Warner Home Video’s Nights in Rodanthe, snagging the No. 1 slot on Home Media Magazine’s weekly video rental I N DI E RE TA I L E R RE N TA L S Week ended February 15, 2009 RANK TITLE LABEL T chart for the week ended Feb. 15. Even so, Madagascar held the No. 2 spot on the rental chart for the second consecutive week, a rarity for an animated feature, aimed at kids, with high sales appeal. Nights in Rodanthe debuted at No. 2 on the Nielsen VideoScan sales chart, right behind Madagascar. The romantic drama, with Richard Gere and Diane Lane, grossed $41.9 million in theaters. Director Oliver Stone’s W., fresh from an unspectacular $25.5 million theatrical run, debuted at No. 4 on the sales chart, right behind Walt Disney Studios’ Space Buddies, which slipped to No. 3 from its No. 2 debut the previous week. W., distributed by Lionsgate, also bowed at No. 4 on the rental chart, just behind third-ranked Lakeview Terrace, from Sony Pictures, which was No. 1 the previous week. Madagascar also snagged the No. 1 position on the Nielsen VideoScan Blu-ray Disc chart for the second consecutive week. Nights in Rodanthe debuted at No. 4, while W. bowed at No. 6. 1 2 3 4 5 6 7 8 9 10 Nights in Rodanthe Madagascar: Escape 2 Africa W. Lakeview Terrace The Secret Life of Bees Max Payne Zack and Miri Make a Porno Pride and Glory Fireproof My Best Friend’s Girl Warner Paramount/DreamWorks Lionsgate Sony Pictures Fox Fox Genius/Weinstein Warner Sony Pictures Lionsgate Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS RANK THIS LAST WEEK WEEK TITLE STREET DATE VIDEO LABEL Week Ended February 15, 2009 WEEKS ON CHART BOX OFFICE (MILLIONS) BLU-RAY SHARE % GENRE INDEX* 1 2 3 4 5 6 7 Nights in Rodanthe Warner 1 New 2 New 11 New 4 5 New 8 26 6 15 14 84 20 7 23 9 12 Madagascar: Escape 2 Africa Nights in Rodanthe Space Buddies W. The Dark Knight Soul Men The Secret Life of Bees Zack and Miri Make a Porno Miracle at St. Anna Fireproof Madagascar Nick & Norah’s Infinite Playlist Wall-E Pineapple Express P.S. I Love You Mamma Mia! Lakeview Terrace Horton Hears a Who! Open Season 2 Max Payne 2/6/09 2/10/09 2/3/09 2/10/09 12/9/08 2/10/09 2/3/09 2/3/09 2/10/09 1/27/09 11/15/05 2/3/09 11/18/08 1/6/09 5/6/08 12/16/08 1/27/09 12/9/08 1/27/09 1/20/09 Paramount/DreamWorks Warner Disney Lionsgate Warner Genius/Weinstein Fox Genius/Weinstein Disney/Touchstone Sony Pictures Paramount/DreamWorks Sony Pictures Disney Sony Pictures Warner Universal Sony Pictures Fox Sony Pictures Fox Animated Romance Family Drama Action Comedy Drama Comedy Drama Drama Animated Comedy Animated Comedy Romance Musical Thriller Animated Animated Action 2 1 2 1 10 1 2 2 1 3 21 2 13 6 10 9 3 10 3 4 $179.86 $41.85 DTV $25.53 $533.07 $12.08 $37.73 $31.46 $7.92 $33.46 $193.60 $31.49 $223.81 $87.34 $53.70 $144.13 $39.26 $154.53 DTV $40.69 8% 4% 3% 10% 21% 4% 4% 10% 18% 4% 8% 11% 13% 1% 8% 9% 5% 4% 16% 100.00 31.08 18.65 9.48 9.47 9.15 8.63 8.48 8.44 7.38 7.07 6.10 5.75 5.74 5.28 5.17 4.76 4.61 4.37 4.21 8 9 10 11 Unit volume for the top 20 sellers in the week ended February 15, 2009, was 12 13 14 15 16 17 18 19 20 Down 20.8% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 24 Home Media Magazine February 23–March 1, 2009 http://www.idealink.org/datamine
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