Home Media Magazine - October 19-25, 2008 - (Page 18)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended October 12, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 Sleeping Beauty: 50th Anniversary Platinum Edition The Happening You Don’t Mess With the Zohan Iron Man Forgetting Sarah Marshall Leatherheads 88 Minutes Baby Mama Sex and the City: The Movie Made of Honor Joy Ride 2: Dead Ahead 10/7/08 10/7/08 9/30/08 9/30/08 9/23/08 9/16/08 9/9/08 9/23/08 9/16/08 10/7/08 Fox Sony Pictures Paramount Universal Universal Sony Pictures Universal Warner Sony Pictures Fox Thriller Comedy Action Comedy Comedy Thriller Comedy Comedy Comedy Horror Source: Blockbuster Inc. 8 9 10 Three-Way Split on Video Charts By Thomas K. Arnold t was a three-way split decision on the home entertainment charts the week ended Oct. 12. Walt Disney Studios Home Entertainment’s Sleeping Beauty, all spruced up in a two-disc Platinum Edition, took the top spot on the national sales chart, while 20th Century Fox’s The Happening was the top rental, and Paramount’s Iron Man topped the Blu-ray Disc sales chart for the second consecutive week. Coming in a close second on the Nielsen VideoScan First Alert sales chart was Paramount’s Iron Man, which had debuted at No. 1 the previous week with sales of 7.2 million DVDs and more than 500,000 Blu-ray Discs its first six days in stores. The actioner’s first-week DVD sales tally set a record for the year, while its Bluray Disc sales total is an all-time high. I The Happening debuted at No. 3 on the sales chart, edging out Sony Pictures’ You Don’t Mess With the Zohan, the latest Adam Sandler comedy to hit the home entertainment market, which bowed at No. 4 Three other new releases debuted in the top 10: season 11 of “The Simpsons,” from 20th Century Fox, at No. 7; season two of “30 Rock,” from Universal Studios, at No. 8; and the directto-video thriller sequel Joy Ride 2: Dead Ahead, from 20th Century Fox. On Home Media Magazine’s rental chart, You Don’t Mess With the Zohan debuted at No. 2, in a virtual dead heat with The Happening. The previous week’s top renter, Iron Man, slipped to No. 3. Sleeping Beauty debuted at No. 2 on the Nielsen VideoScan First Alert Blu-ray Disc chart, with The Happening bowing at No. 3. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended October 12, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 The Happening You Don’t Mess With the Zohan Iron Man Forgetting Sarah Marshall Leatherheads Baby Mama Joy Ride 2: Dead Ahead Sex and the City: The Movie The Love Guru 88 Minutes 10/7/08 10/7/08 9/30/08 9/30/08 9/23/08 9/9/08 10/7/08 9/23/08 9/16/08 9/16/08 Fox Sony Pictures Paramount Universal Universal Universal Fox Warner Paramount Sony Pictures Thriller Comedy Action Comedy Comedy Comedy Horror Comedy Comedy Thriller Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS Week Ended October 12, 2008 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX* 1 2 3 4 5 6 7 The Happening Fox New 1 New New 3 2 New New 7 New New New 17 12 5 10 4 8 6 9 Sleeping Beauty: 50th Anniversary Platinum Edition Iron Man The Happening You Don’t Mess With the Zohan Sex and the City: The Movie Forgetting Sarah Marshall The Simpsons: The Eleventh Season 30 Rock: Season 2 Transformers Joy Ride 2: Dead Ahead How I Met Your Mother: The Legendary Season 3 Robot Chicken: Season Three The Little Mermaid: Ariel’s Beginning The Nightmare Before Christmas Speed Racer Baby Mama Leatherheads Made of Honor Dora the Explorer: Dora Saves the Ice Princess The Forbidden Kingdom Animated Action Thriller Comedy Comedy Comedy Comedy Comedy Sci-Fi Horror Comedy Comedy Animated Animated Action Comedy Comedy Comedy Animated Action Disney Paramount Fox Sony Pictures Warner Universal Fox Universal Fox Fox Warner Disney Disney Warner Universal Universal Sony Pictures Paramount Lionsgate 1 2 1 1 3 2 1 1 1 1 1 7 7 4 5 3 4 2 5 Re-release $318.31 $64.51 $100.02 $152.65 $62.93 NTV NTV $316.48 DTV NTV Cable DTV Re-Release $43.95 $60.32 $31.23 $46.01 DTV $52.08 100.00 84.75 40.29 30.91 17.60 14.54 11.13 3.89 3.65 3.61 3.57 3.44 3.35 3.21 2.72 2.51 2.49 2.45 2.43 2.43 8 9 10 11 Paramount/DreamWorks 13 Unit volume for the top 20 DVD sellers in the week ended October 12, 2008, was 12 13 14 15 16 17 18 19(tie) 19(tie) Down 38.9% from the previous week. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 18 Home Media Magazine October 19–25, 2008 http://www.idealink.org/datamine

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Home Media Magazine - October 19-25, 2008 Contents News Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - October 19-25, 2008

Home Media Magazine - October 19-25, 2008 - Home Media Magazine - October 19-25, 2008 (Page Cover1) Home Media Magazine - October 19-25, 2008 - Home Media Magazine - October 19-25, 2008 (Page Cover2) Home Media Magazine - October 19-25, 2008 - Home Media Magazine - October 19-25, 2008 (Page 1) Home Media Magazine - October 19-25, 2008 - Home Media Magazine - October 19-25, 2008 (Page 2) Home Media Magazine - October 19-25, 2008 - Contents (Page 3) Home Media Magazine - October 19-25, 2008 - News (Page 4) Home Media Magazine - October 19-25, 2008 - News (Page 5) Home Media Magazine - October 19-25, 2008 - News (Page 6) Home Media Magazine - October 19-25, 2008 - News (Page 7) Home Media Magazine - October 19-25, 2008 - News (Page 8) Home Media Magazine - October 19-25, 2008 - News (Page 9) Home Media Magazine - October 19-25, 2008 - Reviews (Page 10) Home Media Magazine - October 19-25, 2008 - Reviews (Page 11) Home Media Magazine - October 19-25, 2008 - Reviews (Page 12) Home Media Magazine - October 19-25, 2008 - Reviews (Page 13) Home Media Magazine - October 19-25, 2008 - Reviews (Page 14) Home Media Magazine - October 19-25, 2008 - Pipeline (Page 15) Home Media Magazine - October 19-25, 2008 - Pipeline (Page 16) Home Media Magazine - October 19-25, 2008 - Pipeline (Page 17) Home Media Magazine - October 19-25, 2008 - Top 20 DVD Sellers (Page 18) Home Media Magazine - October 19-25, 2008 - Top 20 Rentals and Top 10 Charts (Page 19) Home Media Magazine - October 19-25, 2008 - Top 20 Rentals and Top 10 Charts (Page 20) Home Media Magazine - October 19-25, 2008 - Top 20 Rentals and Top 10 Charts (Page 21) Home Media Magazine - October 19-25, 2008 - Just Announced (Page 22) Home Media Magazine - October 19-25, 2008 - Just Announced (Page 23) Home Media Magazine - October 19-25, 2008 - Just Announced (Page 24) Home Media Magazine - October 19-25, 2008 - Just Announced (Page Cover3) Home Media Magazine - October 19-25, 2008 - Just Announced (Page Cover4) 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