Home Media Magazine - November 9-November 15, 2008 - (Page 18)

Edited by Angelique Flores www.homemediamagazine.com Best Buy Boosts Latino DVDs THE RETAILER HAS TEAMED WITH XENON ON A TELENOVELA OFFER FOR THE HOLIDAYS By Angelique Flores RETAIL Best Buy has partnered with Xenon Pictures, in conjunction with Lionsgate, on a telenovela promotion for the holidays. This is the latest move by the retail chain to enhance its Latino DVD sections and attract Latino customers. From Nov. 30 (the Sunday after Thanksgiving) through Jan. 11 (the Sunday after El Día de Reyes), 289 Best Buy stores throughout the United States and Puerto Rico will offer a buy-one-get-one-free promotion. The offer is for the following nine multidisc telenovelas: Amor Real, Corazón Salvaje, Dulce Desafio, Huracan, Mi Destino Eres Tu, El Premio Mayor, Tierra de Pasiones, Tres Mujeres and Acapulco, Cuerpo y Alma. This selection of multidisc sets (each set includes two or three discs) is a mix of both older classic novelas as well as recently aired ones. They will be displayed in a corrugated merchandiser to highlight the special offer. Prices have not yet been announced. “With the economy being so tight right now, we’re hoping it’ll help boost holiday sales,” said Kristi Alires, VP of sales and marketing for Xenon. “We also hope it will bring more exposure to our telenovelas.” Xenon Pictures, which distributes Grupo Televisa’s Televisa Home Entertainment, has a vast catalog of telenovelas on DVD. This is the first time the studio is offering a promotion on any telenovelas, said Haydee Rios, national sales director for Xenon. “This has definitely been a popular category when we have promoted it,” said Brian Lucas, spokesperson for Best Buy. The retail chain has been increasing the presence of Hispanic titles in targeted areas, with a specific focus on telenovelas, according to Lucas. “This is part of an overall effort to listen to our customers and help stores meet the needs of local communities,” he said. “Feedback from customers and employees was that this was the most underserved segment of Hispanic DVD in See TELENOVELA, Page 20 18 Home Media Magazine November 9–15, 2008 http://www.homemediamagazine.com

Table of Contents Feed for the Digital Edition of Home Media Magazine - November 9-November 15, 2008

Home Media Magazine - November 9-November 15, 2008 Contents News High-Def News Electronic Delivery News TV DVD Cine Mercado Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - November 9-November 15, 2008

Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page Cover1) Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page Cover2) Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page 1) Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page 2) Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page 3) Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page 4) Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page 5) Home Media Magazine - November 9-November 15, 2008 - Home Media Magazine - November 9-November 15, 2008 (Page 6) Home Media Magazine - November 9-November 15, 2008 - Contents (Page 7) Home Media Magazine - November 9-November 15, 2008 - News (Page 8) Home Media Magazine - November 9-November 15, 2008 - News (Page 9) Home Media Magazine - November 9-November 15, 2008 - High-Def News (Page 10) Home Media Magazine - November 9-November 15, 2008 - High-Def News (Page 11) Home Media Magazine - November 9-November 15, 2008 - Electronic Delivery News (Page 12) Home Media Magazine - November 9-November 15, 2008 - Electronic Delivery News (Page 13) Home Media Magazine - November 9-November 15, 2008 - Electronic Delivery News (Page 14) Home Media Magazine - November 9-November 15, 2008 - Electronic Delivery News (Page 15) Home Media Magazine - November 9-November 15, 2008 - TV DVD (Page 16) Home Media Magazine - November 9-November 15, 2008 - TV DVD (Page 17) Home Media Magazine - November 9-November 15, 2008 - Cine Mercado (Page 18) Home Media Magazine - November 9-November 15, 2008 - Cine Mercado (Page 19) Home Media Magazine - November 9-November 15, 2008 - Cine Mercado (Page 20) Home Media Magazine - November 9-November 15, 2008 - Cine Mercado (Page 21) Home Media Magazine - November 9-November 15, 2008 - Reviews (Page 22) Home Media Magazine - November 9-November 15, 2008 - Reviews (Page 23) Home Media Magazine - November 9-November 15, 2008 - Reviews (Page 24) Home Media Magazine - November 9-November 15, 2008 - Reviews (Page 25) Home Media Magazine - November 9-November 15, 2008 - Pipeline (Page 26) Home Media Magazine - November 9-November 15, 2008 - Pipeline (Page 27) Home Media Magazine - November 9-November 15, 2008 - Top 20 DVD Sellers (Page 28) Home Media Magazine - November 9-November 15, 2008 - Top 20 Rentals and Top 10 Charts (Page 29) Home Media Magazine - November 9-November 15, 2008 - Just Announced (Page 30) Home Media Magazine - November 9-November 15, 2008 - Just Announced (Page 31) Home Media Magazine - November 9-November 15, 2008 - Just Announced (Page 32) Home Media Magazine - November 9-November 15, 2008 - Just Announced (Page Cover3) Home Media Magazine - November 9-November 15, 2008 - Just Announced (Page Cover4) 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