Home Media Magazine - March 23-29, 2009 - (Page 21)

Home A R C H Media RESE RESEARCH RANK THIS LAST WEEK WEEK Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 20 RENTALS Week Ended March 15, 2009 TITLE STREET DATE VIDEO LABEL GENRE DAYS IN RELEASE Home A R C H Media RESE BOX OFFICE (MILLIONS) INDEX* 1 2 3 4 Pinocchio New New 1 New 2 New 3 4 5 6 8 7 9 New 12 10 11 15 13 14 Role Models Transporter 3 Australia Milk Beverly Hills Chihuahua Rachel Getting Married Body of Lies In the Electric Mist Changeling Nights in Rodanthe The Haunting of Molly Hartley Quarantine Madagascar: Escape 2 Africa Cadillac Records What Just Happened Lakeview Terrace W. Personal Effects The Secret Life of Bees Zack and Miri Make a Porno 3/10/09 3/10/09 3/3/09 3/10/09 3/3/09 3/10/09 2/17/09 3/3/09 2/17/09 2/10/09 2/24/09 2/17/09 2/6/09 3/10/09 2/24/09 1/27/09 2/10/09 3/3/09** 2/3/09 2/3/09 Universal Lionsgate Fox Universal Disney Sony Pictures Warner Image Universal Warner Fox Sony Pictures Paramount/DW Sony Pictures Magnolia Sony Pictures Lionsgate Universal Fox Genius/Weinstein Comedy Action Drama Drama Comedy Drama Thriller Thriller Drama Romance Horror Horror Animated Drama Comedy Thriller Drama Drama Drama Comedy 5 5 12 5 12 5 26 12 26 33 19 26 37 5 19 47 33 12 40 40 $67.29 $31.72 $49.54 $31.60 $94.51 $12.75 $39.39 DTV $35.74 $41.85 $13.56 $31.69 $180.01 $8.20 $1.09 $39.26 $25.53 DTV $37.77 $31.46 100.00 81.08 69.72 65.11 60.46 54.95 49.23 47.47 41.47 36.45 34.82 33.51 29.00 24.25 23.07 22.78 22.51 20.74 20.19 19.52 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 ‘Pinocchio’ Tops Sales Charts By Thomas K. Arnold special 70th anniversary edition of Pinocchio topped the national home video sales charts the week ended March 15, buoyed in part by surprisingly strong Blu-ray Disc sales. Of the Walt Disney Studios Home Entertainment release’s total sales, 15% were in Blu-ray. Pinocchio debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks DVD and Blu-ray Disc sales combined, as well as Nielsen’s Blu-ray Disc sales chart. Debuting at No. 2 on both charts was Universal Studios Home Entertainment’s Role Models, a comedy that earned $67.3 million in theaters. Role Models turned in a surprisingly strong sales debut, with studio sources reporting that 25% of the A initial shipment was snatched up by consumers in the first day. After six days, a whopping 70% of inventory was gone, translating into first-week sales of more than 2 million units. The third spot on both sales charts went to Lionsgate’s Transporter 3, which earned $31.7 million at the box office. Role Models and Transporter 3 also debuted at No. 1 and No. 2, respectively, on Home Media Magazine’s rental chart for the week, bumping the previous week’s top rental, 20th Century Fox’s Australia, to No. 3. Disney’s Beverly Hills Chihuahua, the top-selling title the previous week, slipped to No. 4 on the First Alert sales chart, just ahead of Universal Studios’ Milk, which debuted at No. 5. Milk was also the week’s No. 4 rental its first week in stores. *Units rented compared to No. 1 title ** Early Blockbuster rental window Source: Home Media Research Transporter 3 Consumers spent $161.91 million on rentals the week ended March 15, 2009 Down 7.2% from the previous year. TOP 20 SELLERS RANK THIS LAST WEEK WEEK TITLE STREET DATE VIDEO LABEL Week ended March 15, 2009 WEEKS ON CHART BOX OFFICE (MILLIONS) BLU-RAY SHARE % GENRE INDEX* 1 2 3 4 5 6 7 Role Models Universal New New New 1 New 2 4 New New 3 New New 6 7 New 11 8 14 19 15 Pinocchio: Platinum Edition Role Models Transporter 3 Beverly Hills Chihuahua Milk Australia Madagascar: Escape 2 Africa The Boy in the Striped Pajamas Rachel Getting Married High School Musical 3: Senior Year Cadillac Records South Park: The Complete Twelfth Season The Dark Knight Body of Lies Let the Right One In Wall-E Changeling Zack and Miri Make a Porno Pineapple Express Fireproof 3/10/09 3/10/09 3/10/09 3/3/09 3/10/09 3/3/09 2/6/09 3/10/09 3/10/09 2/17/09 3/10/09 3/10/09 12/9/08 2/17/09 3/10/09 11/18/08 2/17/09 2/3/09 1/6/09 1/27/09 Disney Universal Lionsgate Disney Universal Fox Paramount/DreamWorks Disney/Miramax Sony Pictures Disney Sony Pictures Paramount Warner Warner Magnolia Disney Universal Genius/Weinstein Sony Pictures Sony Pictures Animated Comedy Action Comedy Drama Drama Animated Drama Drama Musical Drama Comedy Action Thriller Horror Animated Drama Comedy Comedy Drama 1 1 1 2 1 2 6 1 1 4 1 1 14 4 1 17 4 6 10 7 Re-release $67.29 $31.72 $94.51 $31.60 $49.54 $180.01 $9.05 $12.75 $90.56 $8.20 Cable $533.35 $39.39 $2.09 $223.81 $35.74 $31.46 $87.34 $33.46 15% 12% 19% 3% 10% 13% 10% 5% 3% 6% 8% 34% 20% 22% 19% 9% 16% 12% - 100.00 78.01 45.30 33.28 20.64 18.20 10.43 10.00 9.65 9.32 8.40 7.02 4.83 4.77 4.28 4.13 3.96 3.54 3.34 3.25 8 9 10 11 Unit volume for the top 20 sellers in the week ended March 15, 2009, was 12 13 14 15 16 17 18 19 20 Down 37.5% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert March 23–29, 2009 Home Media Magazine 21

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Home Media Magazine - March 23-29, 2009 Contents News Comedy Reviews Research Top 20 Sellers Top 20 Rentals Just Announced

Home Media Magazine - March 23-29, 2009

Home Media Magazine - March 23-29, 2009 - Home Media Magazine - March 23-29, 2009 (Page Cover1) Home Media Magazine - March 23-29, 2009 - Home Media Magazine - March 23-29, 2009 (Page Cover2) Home Media Magazine - March 23-29, 2009 - Home Media Magazine - March 23-29, 2009 (Page 1) Home Media Magazine - March 23-29, 2009 - Home Media Magazine - March 23-29, 2009 (Page 2) Home Media Magazine - March 23-29, 2009 - Home Media Magazine - March 23-29, 2009 (Page 3) Home Media Magazine - March 23-29, 2009 - Home Media Magazine - March 23-29, 2009 (Page 4) Home Media Magazine - March 23-29, 2009 - Contents (Page 5) Home Media Magazine - March 23-29, 2009 - News (Page 6) Home Media Magazine - March 23-29, 2009 - News (Page 7) Home Media Magazine - March 23-29, 2009 - News (Page 8) Home Media Magazine - March 23-29, 2009 - News (Page 9) Home Media Magazine - March 23-29, 2009 - Comedy (Page 10) Home Media Magazine - March 23-29, 2009 - Comedy (Page 11) Home Media Magazine - March 23-29, 2009 - Comedy (Page 12) Home Media Magazine - March 23-29, 2009 - Comedy (Page 13) Home Media Magazine - March 23-29, 2009 - Comedy (Page 14) Home Media Magazine - March 23-29, 2009 - Comedy (Page 15) Home Media Magazine - March 23-29, 2009 - Comedy (Page 16) Home Media Magazine - March 23-29, 2009 - Reviews (Page 17) Home Media Magazine - March 23-29, 2009 - Reviews (Page 18) Home Media Magazine - March 23-29, 2009 - Reviews (Page 19) Home Media Magazine - March 23-29, 2009 - Reviews (Page 20) Home Media Magazine - March 23-29, 2009 - Top 20 Rentals (Page 21) Home Media Magazine - March 23-29, 2009 - Top 20 Rentals (Page 22) Home Media Magazine - March 23-29, 2009 - Just Announced (Page 23) Home Media Magazine - March 23-29, 2009 - Just Announced (Page 24) Home Media Magazine - March 23-29, 2009 - Just Announced (Page Cover3) Home Media Magazine - March 23-29, 2009 - Just Announced (Page Cover4) 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