Home Media Magazine - July 13-19, 2008 - (Page 9)

www.homemediamagazine.com ELECTRONIC DELIVERY Free Anime Videos Now Online By Chris Tribbey dvertising-supported anime is now being streamed at AnimeNewsNetwork.com (ANN), the leading source for North American anime news. Content delivery company EdgeCast Networks is offering the free video service, which is launching with hundreds of anime trailers, and news and interviews from ANN. “This service would not be possible if it weren’t for the reliable delivery and support for the newest technologies that EdgeCast provides,” said Justin Sevakis, director of new media for AnimeNewsNetwork.com. Report: Repurposed Online TV Fare Takes Backseat to Broadcast By Erik Gruenwedel espite the proliferation of repurposed TV programming online, 94% of cable or satellite subscribers prefer watching content first on TV, according to a report by The Nielsen Co. Created by Nielsen for the cable TV industry, the online survey of 1,200 adult broadband users found that 35% said they had watched at least one TV show for the first time online. More than 50% of respondents spent at least three hours a week online, up from 41% in 2005. Among respondents who sought online video content, 87% watched repurposed TV content on the network’s site. About 82% who watched online did so to find a specific program they missed when it first was broadcast. Another 40% of respondents said they went online to find information on actors and future programs. Other reasons for viewing online TV fare included reading background information on a show’s characters (37%), viewing behind-the-scenes clips (27%), cast interviews (26%), bloopers (22%) and deleted scenes (20%). About 14% of online viewing occurred on a desktop computer, 9% on a laptop, 6% on a mobile phone and 5% on a portable video player. D While 82% of respondents own a mobile phone, just 7% subscribe to a video download service. Among owners of Apple’s video iPod, 35% have never watched a video on it, 16% watch two to three times monthly, 14% watch once a week and 9% watch video daily. “With so many viewing options now available via digital technology, it’s more important than ever to understand how people are consuming media,” said Susan Whiting, EVP of The Nielsen Co. “The analysis shows a continuing strong appetite for watching TV the traditional way even as viewers begin to extend their viewing to the PC.” Other findings included increased use of free on-demand programming to 71% from 49% in 2005. Pay-perview increased from 46% to 55%. A Nielsen: Online Viewing Up By Chris Tribbey new Nielsen study shows Americans are watching more TV than ever before and spending more time on the Internet and viewing video on their mobile devices. Americans on average spend nearly 128 hours watching TV and more than 26 hours surfing the Web a month. Add another five hours a month spent watching video on cell phones, and your average American is entertained like never before. “Commercial television is alive and well — growing 1% year over year, despite the rapid adoption of other platforms,” said John Burbank, chief marketing officer for The Nielsen Co. As of May 2008, more than 65% ANN generates nearly 20 million page views and draws 2.3 million unique visitors every month. Thanks to EdgeCast’s platform, the service minimizes piracy or illegal copies. “Many of our prospects and customers have legitimate concerns about streaming license-protected media globally, due to perceived risks about piracy or other types of misuse,” said EdgeCast Networks president James Segil. “But our robust security features give content owners and distributors full control over who sees what and when, eliminating the chances of licensing violations that threaten the integrity of the service.” A of U.S. households were receiving either digital cable or satellite. One in four have a digital video recorder, and roughly 35% have video on demand. As for the Internet, 220 million Americans have Internet access, streaming 7.5 billion videos in May alone. “Web video is changing the definition of the Internet for those under the age of 24,” Burbank said. “Those under 24 use the Internet less than older users but spend a greater percent of time viewing video. For instance, children 2-11 spend relatively little time on the Internet — just 4:58 vs. 38:47 for adults 35-44. But much more of their time is likely spent watching video than checking email or traditional Web sites.” REPORT: MOBILE TV AND VIDEO REVENUE TO TOP $15B BY 2012 By Erik Gruenwedel W ith portability apparently trumping screen size, consumer demand for TV and video content on mobile phones will generate $3.8 billion in global revenue this year, according to a report from MultiMedia Intelligence. The Scottsdale, Ariz.-based research company said global revenue, including pay-per-view and ad-supported content, would top $15 billion by 2012. “The mobile phone is inherently an inferior entertainment platform compared to other media devices like TVs,” said Frank Dickson, chief research officer with MultiMedia. “However, the mobile handset is inherently a superior portable communication platform.” Dickson said the mobile phone allows for TV advertising outside the home, including “call to action” marketing. Dickson said the mobile phone’s inherent return channel capability helps facilitate consumer interaction with marketers beyond the living room TV experience. “You could get a text message about a product or be streamed a different video,” he said. “The handset is inherently a twoway communications device.” In addition, MultiMedia said mobile TV ARPU (average revenue per user) is higher in North America and Europe than Asia due to a dearth of digital free-to-air alternatives. Indeed, Asia has the largest number of mobile TV subscribers and will account for two-thirds of all mobile TV subscribers by 2012, according to MultiMedia. Asia includes China, South Korea and Japan, with the latter two countries having launched mobile TV platforms in 2005. TOP 5 RANK TITLE E LE C T R O NI C SELLT H R OUG H Week ended July 5, 2008 RELEASE DATE VIDEO LABEL GENRE TOP 5 RANK TITLE E L E C TRO N I C S E L L THRO U GH Week ended July 6, 2008 RELEASE DATE VIDEO LABEL GENRE 1 2 3 4 5 Vantage Point The Spiderwick Chronicles 10,000 B.C. Drillbit Taylor Definitely, Maybe 7/1/08 6/24/08 6/24/08 7/1/08 6/24/08 Sony Pictures Paramount Warner Paramount Universal Thriller Fantasy Adventure Comedy Comedy Source: Movielink 1 2 3 4 5 Meet the Browns Day Watch Vantage Point I Am Legend The Spiderwick Chronicles 7/1/08 10/30/07 7/1/08 3/18/08 6/24/08 Lionsgate Fox Sony Pictures Warner Paramount Comedy Fantasy Thriller Sci-Fi Fantasy Source: CinemaNow TOP 5 RANK TITLE E LE CT R O NIC D OW NLOAD S Week ended July 5, 2008 RELEASE DATE VIDEO LABEL GENRE TOP 5 RANK TITLE E L E C TRO N I C DO WN L O A DS Week ended July 6, 2008 RELEASE DATE VIDEO LABEL GENRE 1 2 3 4 5 10,000 B.C. The Bucket List Untraceable Fool’s Gold The Eye 6/24/08 6/24/08 6/27/08 6/17/08 7/2/08 Warner Warner Sony Pictures Warner Lionsgate Adventure Comedy Thriller Adventure Horror Source: Movielink 1 2 3 4 5 10,000 B.C. Untraceable The Eye National Treasure: Book of Secrets Rambo 6/24/08 6/27/08 7/2/08 6/4/08 6/25/08 Warner Sony Pictures Lionsgate Disney Lionsgate Adventure Thriller Horror Adventure Action Source: CinemaNow July 13–19, 2008 Home Media Magazine 9 http://www.homemediamagazine.com http://AnimeNewsNetwork.com http://AnimeNewsNetwork.com

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Home Media Magazine - July 13-19, 2008 Contents News News High-Def News Electronic Delivery News TV DVD Cine Mercado Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced Christian Entertainment Review - July 2008

Home Media Magazine - July 13-19, 2008

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