Home Media Magazine - February 2, 2009 - (Page 22)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. I N - S TO RE RE N TA L S Week ended January 25, 2009 RANK TITLE LABEL 1 2 3 4 5 6 7 8 9 Max Payne Max Payne Saw V My Best Friend’s Girl Righteous Kill Pineapple Express Mirrors The Express Igor Eagle Eye Appaloosa Fox Lionsgate Lionsgate Anchor Bay Sony Pictures Fox Universal Fox/MGM Paramount/DreamWorks Warner Source: Blockbuster Inc. 10 Only ‘Payne’ Prevails By Thomas K. Arnold he fast-paced actioner Max Payne, from 20th Century Fox Home Entertainment, overcame its modest box office performance to top all three home video charts its first week in stores. The video game-based film, which earned just $40.7 million in U.S. theaters late last year, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart, Home Media Magazine’s rental chart and Nielsen’s Blu-ray Disc chart. Max Payne handily beat another I N DI E RE TA I L E R RE N TA L S Week ended January 25, 2009 RANK TITLE LABEL T new release with a higher box office pedigree, Lionsgate’s horror sequel Saw V, which debuted at No. 2 on the sales and rental charts and No. 4 on the Blu-ray Disc chart. Saw V grossed $56.7 million at the box office, but consumers bought just 81% as many copies as they did of Max Payne, according to Nielsen. The previous week’s top seller, Lionsgate’s The Family That Preys, from Tyler Perry, slipped to No. 6 on the sales chart. Blu-ray’s appeal, particularly among the action crowd, continues to heat up. The high-definition format accounted for 21% of the total buy on Max Payne, but just 11% of the total buy on Saw V. Meanwhile new Blu-ray Disc households are still snapping up copies of the format’s biggest seller to date, Warner’s The Dark Knight. Last week 30% of total copies sold were in the Blu-ray format, enough to make it the No. 2 seller on the Blu-ray chart — and the No. 4 seller overall. 1 2 3 4 5 6 7 8 9 10 Max Payne My Best Friend’s Girl Mirrors Saw V Righteous Kill Pineapple Express Appaloosa Bangkok Dangerous The Express Eagle Eye Fox Lionsgate Fox Lionsgate Anchor Bay Sony Pictures Warner Lionsgate Universal Paramount/DreamWorks Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS RANK THIS LAST WEEK WEEK TITLE STREET DATE VIDEO LABEL Week Ended January 25, 2009 WEEKS ON CHART BOX OFFICE (MILLIONS) BLU-RAY SHARE % GENRE INDEX* 1 2 3 4 5 6 7 Saw V Lionsgate New New 2 6 New 1 9 3 10 11 New 5 4 7 23 New 15 16 18 New Max Payne Saw V Pineapple Express The Dark Knight Igor The Family That Preys Eagle Eye My Best Friend’s Girl Mamma Mia! Wall-E The Express Appaloosa Mirrors Righteous Kill Iron Man City of Ember Step Brothers Wanted Horton Hears a Who! Moonlight: The Complete Series 1/20/09 1/20/09 1/6/09 12/9/08 1/20/09 1/13/09 12/27/08 1/13/09 12/16/08 11/18/08 1/20/09 1/6/09 1/13/09 1/6/09 9/30/08 1/20/09 12/2/08 12/2/08 12/9/08 1/20/09 Fox Lionsgate Sony Pictures Warner Fox/MGM Lionsgate Paramount/DreamWorks Lionsgate Universal Disney Universal Warner Fox Anchor Bay Paramount Fox Sony Pictures Universal Fox Warner Action Horror Comedy Action Animated Comedy Thriller Comedy Musical Animated Drama Western Horror Thriller Action Fantasy Comedy Action Animated Fantasy 1 1 3 7 1 2 5 2 6 10 1 2 2 3 17 1 8 8 7 1 $40.69 $56.75 $87.34 $531.81 $19.53 $37.11 $101.44 $19.22 $144.13 $223.81 $9.79 $20.21 $30.69 $40.08 $318.41 $7.87 $100.47 $134.51 $154.53 Cable 21% 11% 12% 30% 6% 24% 8% 11% 16% 10% 14% 12% 17% 68% 16% 28% 11% - 100.00 80.86 36.18 35.42 27.83 23.72 20.22 19.00 17.99 17.40 16.88 16.80 16.77 16.44 15.56 15.51 13.51 13.09 12.01 10.42 8 9 10 11 Unit volume for the top 20 sellers in the week ended January 25, 2009, was 12 13 14 15 16 17 18 19 20 Down 28.5% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 22 Home Media Magazine February 2–8, 2009 http://www.idealink.org/datamine

Table of Contents Feed for the Digital Edition of Home Media Magazine - February 2, 2009

Contents News TV DVD Health/Fitness Reviews Pipeline Research Top 20 Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - February 2, 2009

Home Media Magazine - February 2, 2009 - (Page Cover1) Home Media Magazine - February 2, 2009 - (Page Cover2) Home Media Magazine - February 2, 2009 - (Page 1) Home Media Magazine - February 2, 2009 - (Page 2) Home Media Magazine - February 2, 2009 - (Page 3) Home Media Magazine - February 2, 2009 - (Page 4) Home Media Magazine - February 2, 2009 - Contents (Page 5) Home Media Magazine - February 2, 2009 - News (Page 6) Home Media Magazine - February 2, 2009 - News (Page 7) Home Media Magazine - February 2, 2009 - News (Page 8) Home Media Magazine - February 2, 2009 - News (Page 9) Home Media Magazine - February 2, 2009 - News (Page 10) Home Media Magazine - February 2, 2009 - News (Page 11) Home Media Magazine - February 2, 2009 - TV DVD (Page 12) Home Media Magazine - February 2, 2009 - TV DVD (Page 13) Home Media Magazine - February 2, 2009 - Health/Fitness (Page 14) Home Media Magazine - February 2, 2009 - Health/Fitness (Page 15) Home Media Magazine - February 2, 2009 - Reviews (Page 16) Home Media Magazine - February 2, 2009 - Reviews (Page 17) Home Media Magazine - February 2, 2009 - Reviews (Page 18) Home Media Magazine - February 2, 2009 - Reviews (Page 19) Home Media Magazine - February 2, 2009 - Pipeline (Page 20) Home Media Magazine - February 2, 2009 - Pipeline (Page 21) Home Media Magazine - February 2, 2009 - Top 20 Sellers (Page 22) Home Media Magazine - February 2, 2009 - Top 20 Sellers (Page 23) Home Media Magazine - February 2, 2009 - Top 20 Rentals and Top 10 Charts (Page 24) Home Media Magazine - February 2, 2009 - Top 20 Rentals and Top 10 Charts (Page 25) Home Media Magazine - February 2, 2009 - Just Announced (Page 26) Home Media Magazine - February 2, 2009 - Just Announced (Page 27) Home Media Magazine - February 2, 2009 - Just Announced (Page 28) Home Media Magazine - February 2, 2009 - Just Announced (Page Cover3) Home Media Magazine - February 2, 2009 - Just Announced (Page Cover4) 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