Home Media Magazine - December 21, 2008 - (Page 16) Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended December 14, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 The Dark Knight The Dark Knight Wanted Step Brothers Horton Hears a Who! Hancock The Chronicles of Narnia: Prince Caspian Tropic Thunder Fred Claus The X-Files: I Want to Believe Wall-E 12/9/08 12/2/08 12/2/08 12/9/08 12/2/08 Warner Universal Sony Pictures Fox Disney Action Action Comedy Animated Action Fantasy Comedy Sci-Fi Animated Source: Blockbuster Inc. 11/25/08 Sony Pictures 11/18/08 Paramount/DreamWorks Comedy 11/25/08 Warner 12/2/08 Fox 11/18/08 Disney 9 10 Batman Flies High on Charts By Thomas K. Arnold atman ruled the home entertainment charts the week ended Dec. 14, as Warner Home Video’s The Dark Knight became not just the week’s top seller, but also one of the two best-selling home video releases so far this year. The Dark Knight sold more than 10 million discs its first week in stores, Warner reported. Factoring in sales to rental dealers as well as consumers, The Dark Knight sold 13.5 million discs worldwide, including a record 1.7 million on the nascent high-definition Blu-ray Disc format. In addition, nearly 300,000 purchasers of the Dark Knight disc activated the digital copy that came packaged with it, Warner reported. After just one week in stores, The Dark Knight is already nipping at the heels of the year’s top-selling home video release, Para- B mount/DreamWorks’ Iron Man. It is expected to surpass Iron Man to become the year’s top seller within the coming week. Finishing a distant second on the Nielsen VideoScan First Alert sales chart was 20th Century Fox’s Horton Hears a Who!, while Walt Disney Studios’ complete fourth season set of the popular TV show “Lost” debuted at No. 7. The seven other top sellers are all holdovers from previous weeks. In rental stores The Dark Knight also debuted at No. 1, bumping the previous week’s top renter, Universal Studios’ Wanted, to No. 2 on Home Media Magazine’s weekly home video rental chart. Horton Hears a Who! debuted at No. 4, generating about 59% as much rental activity as The Dark Knight. The Dark Knight also bowed at No. 1 on the Nielsen VideoScan Blu-ray Disc sales chart. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended December 14, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 The Dark Knight Wanted Step Brothers Horton Hears a Who! Hancock Fred Claus The Chronicles of Narnia: Prince Caspian The X-Files: I Want to Believe Tropic Thunder Wall-E 12/9/08 12/2/08 12/2/08 12/9/08 Warner Universal Sony Pictures Fox Action Action Comedy Animated Action Comedy Fantasy Sci-Fi Animated Source: iDEA DataMine 11/25/08 Sony Pictures 11/25/08 Warner 12/2/08 12/2/08 Disney Fox 11/18/08 Paramount/DreamWorks Comedy 11/18/08 Disney www.idealink.org/datamine TOP 20 SELLERS Week Ended December 14, 2008 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX* 1 2 3 4 5 6 7 Horton Hears a Who! Fox New New 1 4 2 3 New 6 5 7 9 41 10 13 20 12 15 11 18 16 The Dark Knight Horton Hears a Who! The Chronicles of Narnia: Prince Caspian Wall-E Wanted Step Brothers Lost: The Complete Fourth Season Kung Fu Panda Hancock Iron Man Indiana Jones and the Kingdom of the Crystal Skull Batman Begins Tropic Thunder Tinker Bell Sex and the City: The Movie The Original Christmas Classics Jeff Dunham’s Very Special Christmas Special A Christmas Story Transformers The Polar Express: Presented in 3-D Action Animated Fantasy Animated Action Comedy Drama Animated Action Action Adventure Action Comedy Animated Comedy Animated Comedy Family Sci-Fi Animated Warner Fox Disney Disney Universal Sony Pictures Disney Paramount/DreamWorks Sony Pictures Paramount Paramount Warner Paramount/DreamWorks Disney Warner Genius/Weinstein Image Warner Warner 1 1 2 4 2 2 1 6 3 11 10 27 4 7 12 2 4 6 7 $530.73 $154.53 $141.62 $223.45 $134.33 $100.47 NTV $215.43 $227.95 $318.31 $317.02 $205.30 $110.46 DTV $152.65 NTV Cable Re-release $316.48 Re-release 100.00 20.84 7.68 7.30 6.35 5.63 4.69 4.61 4.36 3.93 2.51 2.40 2.07 1.97 1.73 1.71 1.59 1.56 1.43 1.43 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended December 14, 2008, was 12 13 14 15 16 17 18 19(tie) 19(tie) Up 93.4% from the previous week. Paramount/DreamWorks 22 *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 16 Home Media Magazine December 21–27, 2008 http://www.idealink.org/datamine
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.