Home Media Magazine - March 2-8, 2009 - (Page 14)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. I N - S TO RE RE N TA L S Week ended February 22, 2009 RANK TITLE LABEL 1 2 3 4 5 6 7 8 High School Musical 3: Senior Year Body of Lies Changeling Quarantine Nights in Rodanthe Madagascar: Escape 2 Africa Lakeview Terrace Zack and Miri Make a Porno W. The Secret Life of Bees Pride and Glory Warner Universal Sony Pictures Warner Paramount/DreamWorks Sony Pictures Genius/Weinstein Lionsgate Fox Warner Source: Blockbuster Inc. 9 10 ‘Musical’ Threquel Tops Sales By Thomas K. Arnold ood things really do come in threes. Walt Disney Studios Home Entertainment scored big with High School Musical 3: Senior Year, the third installment in its monstrously successful series of musicals aimed at young people. Senior Year, the first in the franchise with a theatrical pedigree ($90.6 million gross), easily topped the national home video sales chart its first week in stores, finishing well ahead of a trio of other theatrically released new feature films with double-digit box office grosses. Body of Lies ($39.4 million), from G Warner, debuted at No. 3 on the Nielsen VideoScan First Alert sales chart for the week ended Feb. 22, with Universal Studios’ critically hailed Changeling ($35.7) bowing at No. 4. The Sony Pictures horror film Quarantine ($31.7 million) entered the chart at No. 5. The previous week’s top seller, Paramount/DreamWorks’ Madagascar: Escape 2 Africa, slipped to No. 2. In rental stores, High School Musical 3 didn’t make nearly as big a splash as it did at the sales counter, bowing at No. 17 on Home Media Magazine’s rental chart for the week. Body of Lies, a Ridley Scotthelmed thriller starring Leonardo DiCaprio and Russell Crowe, was the week’s top rental, followed at No. 2 by Changeling, which generated plenty of Oscar buzz for star Angelina Jolie’s best actress nomination. Quarantine debuted at No. 4 on the rental chart, right behind Warner’s Nights in Rodanthe, the previous week’s top rental. On the Nielsen VideoScan Blu-ray Disc chart, Body of Lies debuted at No. 1, with High School Musical 3: Senior Year bowing at No. 2 and Quarantine debuting at No. 3. I N DI E RE TA I L E R RE N TA L S Week ended February 22, 2009 RANK TITLE LABEL 1 2 3 4 5 6 7 8 9 10 Changeling Body of Lies Nights in Rodanthe Madagascar: Escape 2 Africa Quarantine Lakeview Terrace W. The Secret Life of Bees High School Musical 3: Senior Year Max Payne Universal Warner Warner Paramount/DreamWorks Sony Pictures Sony Pictures Lionsgate Fox Disney Fox Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS RANK THIS LAST WEEK WEEK TITLE STREET DATE VIDEO LABEL Week Ended February 22, 2009 WEEKS ON CHART BOX OFFICE (MILLIONS) BLU-RAY SHARE % GENRE INDEX* 1 2 3 4 5 6 7 Body of Lies Warner New 1 New New New 6 3 4 New 14 19 25 10 11 5 9 15 8 17 20 High School Musical 3: Senior Year Madagascar: Escape 2 Africa Body of Lies Changeling Quarantine The Dark Knight Nights in Rodanthe Space Buddies Religulous Wall-E Horton Hears a Who! Hancock Miracle at St. Anna Fireproof W. Zack and Miri Make a Porno Pineapple Express The Secret Life of Bees Mamma Mia! Max Payne 2/17/09 2/6/09 2/17/09 2/17/09 2/17/09 12/9/08 2/10/09 2/3/09 2/17/09 11/18/08 12/9/08 11/25/08 2/10/09 1/27/09 2/10/09 2/3/09 1/6/09 2/3/09 12/16/08 1/20/09 Disney Paramount/DreamWorks Warner Universal Sony Pictures Warner Warner Disney Lionsgate Disney Fox Sony Pictures Disney/Touchstone Sony Pictures Lionsgate Genius/Weinstein Sony Pictures Fox Universal Fox Musical Animated Thriller Drama Horror Action Romance Family Documentary Animated Animated Action Drama Drama Drama Comedy Comedy Drama Musical Action 1 3 1 1 1 11 2 3 1 14 11 13 2 4 2 3 7 3 10 5 $90.56 $180.00 $39.39 $35.74 $31.69 $533.20 $41.85 DTV $13.01 $223.81 $154.53 $227.95 $7.92 $33.46 $25.53 $31.46 $87.34 $37.73 $144.13 $40.69 5% 6% 21% 8% 16% 15% 6% 2% 9% 3% 5% 17% 8% 12% 15% 4% 8% 14% 100.00 40.87 33.70 23.94 17.21 13.81 9.97 8.26 7.25 6.92 6.89 6.30 5.50 5.44 5.25 5.17 4.54 4.52 4.45 4.04 8 9 10 11 Unit volume for the top 20 sellers in the week ended February 22, 2009, was 12 13 14 15 16 17 18 19 20 Down 27.2% from the previous year. *Units sold compared to No. 1 title Source: Nielsen VideoScan First Alert 16 Home Media Magazine March 2–8, 2009 http://www.idealink.org/datamine

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Home Media Magazine - March 2-8, 2009 Contents News TV DVD SXSW Reviews Research Top 20 Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - March 2-8, 2009

Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page Cover1) Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page Cover2) Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page Cover3) Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page Cover4) Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page 1) Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page 2) Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page 3) Home Media Magazine - March 2-8, 2009 - Home Media Magazine - March 2-8, 2009 (Page 4) Home Media Magazine - March 2-8, 2009 - Contents (Page 5) Home Media Magazine - March 2-8, 2009 - News (Page 6) Home Media Magazine - March 2-8, 2009 - News (Page 7) Home Media Magazine - March 2-8, 2009 - News (Page 8) Home Media Magazine - March 2-8, 2009 - News (Page 9) Home Media Magazine - March 2-8, 2009 - TV DVD (Page 10) Home Media Magazine - March 2-8, 2009 - SXSW (Page 11) Home Media Magazine - March 2-8, 2009 - Reviews (Page 12) Home Media Magazine - March 2-8, 2009 - Reviews (Page 13) Home Media Magazine - March 2-8, 2009 - Reviews (Page 14) Home Media Magazine - March 2-8, 2009 - Reviews (Page 15) Home Media Magazine - March 2-8, 2009 - Top 20 Sellers (Page 16) Home Media Magazine - March 2-8, 2009 - Top 20 Sellers (Page 17) Home Media Magazine - March 2-8, 2009 - Top 20 Rentals and Top 10 Charts (Page 18) Home Media Magazine - March 2-8, 2009 - Top 20 Rentals and Top 10 Charts (Page 19) Home Media Magazine - March 2-8, 2009 - Just Announced (Page 20) Home Media Magazine - March 2-8, 2009 - Just Announced (Page 21) Home Media Magazine - March 2-8, 2009 - Just Announced (Page 22) 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