Home Media Magazine - September 21, 2008 - (Page 38)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended September 14, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 Baby Mama Baby Mama The Forbidden Kingdom What Happens in Vegas Street Kings 21 Prom Night The Promotion Then She Found Me Smart People The Scorpion King 2: Rise of a Warrior 9/9/08 9/9/08 8/26/08 8/19/08 7/22/08 8/19/08 9/2/08 9/2/08 8/12/08 8/19/08 Universal Lionsgate Fox Fox Sony Pictures Sony Pictures Genius/Weinstein Image/ThinkFilm Disney/Miramax Universal Comedy Action Comedy Thriller Drama Horror Comedy Comedy Comedy Adventure Source: Blockbuster Inc. 9 10 ‘Baby Mama’ Delivers on Video By Thomas K. Arnold he Universal Studios Home Entertainment comedy Baby Mama topped the national home video sales and rental charts its first week in stores. The Lionsgate actioner The Forbidden Kingdom came in a close second on both charts, while debuting at No. 1 on the Blu-ray Disc sales chart. Both films performed similarly at the box office, with a slight edge going to Baby Mama at $60.3 million, compared to $52 million for Kingdom. The two films are among five new releases snagging the top five spots on the Nielsen VideoScan First Alert sales chart for the week ended Sept. 14. Another Universal title, the direct-tovideo Barbie & The Diamond Castle, debuted at No. 3, while a pair of TV DVD season sets — Walt Disney Studios’ “Grey’s Anatomy” (season T four) and Warner’s “Smallville” (season seven) — bowed at No. 4 and No. 5, respectively. The previous week’s top seller, season four of the TV series “The Office,” slipped to No. 6. On Home Media Magazine’s video rental chart for the week, Baby Mama and The Forbidden Kingdom pushed the previous week’s top renter, 20th Century Fox’s What Happens in Vegas, to No. 3. Total rental activity, according to Home Media Magazine’s market research department, rose 3.3% from the previous week. On the Blu-ray Disc chart, Forbidden Kingdom bumped the previous week’s top Blu-ray seller, Paramount’s Transformers, to No. 2, but demand remained strong for the film, which was initially released a year ago on DVD and HD DVD only. In its second week, Transformers still managed to sell 80% as many copies as Forbidden Kingdom. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended September 14, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 Baby Mama The Forbidden Kingdom What Happens in Vegas Street Kings Bait Shop 21 Then She Found Me Nim’s Island Miss Pettigrew Lives for a Day The Scorpion King 2: Rise of a Warrior 9/9/08 9/9/08 8/26/08 8/19/08 9/2/08 7/22/08 9/2/08 8/5/08 8/19/08 8/19/08 Universal Lionsgate Fox Fox Lionsgate Sony Pictures Image/ThinkFilm Fox Universal Universal Comedy Action Comedy Thriller Comedy Drama Comedy Family Comedy Adventure Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS Week Ended September 14, 2008 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 The Forbidden Kindgom Lionsgate New New New New New 1 2 New 4 3 5 6 New 9 20 New 11 8 New 21 Baby Mama The Forbidden Kingdom Barbie & The Diamond Castle Grey’s Anatomy: Season Four Smallville: The Complete Seventh Season The Office: Season Four The Little Mermaid: Ariel’s Beginning It’s Always Sunny in Philadelphia: Season 3 What Happens in Vegas Transformers Heroes: Season 2 The Nightmare Before Christmas Thomas & Friends: The Great Discovery Camp Rock Batman Begins The Big Lebowski: 10th Anniversary Edition Street Kings Next Avengers: Heroes of Tomorrow Ugly Betty: The Complete Second Season Dexter: The Second Season Comedy Action Animated Drama Fantasy Comedy Animated Comedy Comedy Sci-Fi Fantasy Animated Animated Musical Action Comedy Thriller Animated Comedy Thriller Universal Lionsgate Universal Disney Warner Universal Disney Fox Fox Paramount/DreamWorks Universal Disney Lionsgate Disney Warner Universal Fox Lionsgate Disney Paramount 1 1 1 1 1 2 3 1 3 9 3 3 1 4 14 1 4 2 1 4 $60.32 $52.08 DTV NTV NTV NTV DTV Cable $80.25 $316.48 NTV Re-Release DTV Cable $205.30 Re-release $26.42 DTV NTV Cable 100.00 98.59 47.57 40.10 37.78 22.57 22.55 18.09 17.88 17.45 14.22 10.74 10.57 10.33 7.92 7.59 6.43 5.86 5.70 5.51 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended September 14, 2008, was 12 13 14 15 16 17 18 19 20 Up 21.9% from the previous week. Source: Nielsen VideoScan First Alert 38 Home Media Magazine September 21–27, 2008 http://www.idealink.org/datamine

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Home Media Magazine - September 21, 2008 Contents News High-Def News Electronic Delivery News Women in Home Entertainment Reviews Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - September 21, 2008

Home Media Magazine - September 21, 2008 - Home Media Magazine - September 21, 2008 (Page Cover1) Home Media Magazine - September 21, 2008 - Home Media Magazine - September 21, 2008 (Page Cover2) Home Media Magazine - September 21, 2008 - Home Media Magazine - September 21, 2008 (Page 1) Home Media Magazine - September 21, 2008 - Home Media Magazine - September 21, 2008 (Page 2) Home Media Magazine - September 21, 2008 - Home Media Magazine - September 21, 2008 (Page 3) Home Media Magazine - September 21, 2008 - Home Media Magazine - September 21, 2008 (Page 4) Home Media Magazine - September 21, 2008 - Contents (Page 5) Home Media Magazine - September 21, 2008 - News (Page 6) Home Media Magazine - September 21, 2008 - News (Page 7) Home Media Magazine - September 21, 2008 - High-Def News (Page 8) Home Media Magazine - September 21, 2008 - High-Def News (Page 9) Home Media Magazine - September 21, 2008 - High-Def News (Page 10) Home Media Magazine - September 21, 2008 - High-Def News (Page 11) Home Media Magazine - September 21, 2008 - Electronic Delivery News (Page 12) Home Media Magazine - September 21, 2008 - Electronic Delivery News (Page 13) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 14) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 15) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 16) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 17) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 18) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 19) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 20) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 21) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 22) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 23) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 24) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 25) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 26) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 27) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 28) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 29) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 30) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 31) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 32) Home Media Magazine - September 21, 2008 - Women in Home Entertainment (Page 33) Home Media Magazine - September 21, 2008 - Reviews (Page 34) Home Media Magazine - September 21, 2008 - Reviews (Page 35) Home Media Magazine - September 21, 2008 - Reviews (Page 36) Home Media Magazine - September 21, 2008 - Reviews (Page 37) Home Media Magazine - September 21, 2008 - Top 20 DVD Sellers (Page 38) Home Media Magazine - September 21, 2008 - Top 20 Rentals and Top 10 Charts (Page 39) Home Media Magazine - September 21, 2008 - Top 20 Rentals and Top 10 Charts (Page 40) Home Media Magazine - September 21, 2008 - Top 20 Rentals and Top 10 Charts (Page 41) Home Media Magazine - September 21, 2008 - Just Announced (Page 42) Home Media Magazine - September 21, 2008 - Just Announced (Page 43) Home Media Magazine - September 21, 2008 - Just Announced (Page 44) Home Media Magazine - September 21, 2008 - Just Announced (Page Cover3) Home Media Magazine - September 21, 2008 - Just Announced (Page Cover4) 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