Home Media Magazine - October 12-18, 2008 - (Page 16)

Edited by Angelique Flores www.homemediamagazine.com Xenon Hits the Target With ‘Chavo’ The indie supplier has partnered with Target to roll out ‘El Chavo’ By Angelique Flores enon Pictures’ “El Chavo Animado” is getting an extra push in Target stores. Beginning Dec. 28 the retail chain will have a special endcap featuring “El Chavo” merchandise in the toy sections of about 300 of its stores. A full line of toys, plush dolls and games comes just in time for Three Kings Day on Jan. 6 and will remain through mid-March 2009. The toys will be packaged with inserts promoting the upcoming “Chavo” DVDs. El Chavo Animado: Temporada 1 Vol. 1 streets Jan. 20, 2009, (prebook Dec. 24) at $14.98 and will be added to the special Chavo toy sections Feb. 8, 2009. This is the first major merchandising partnership for Xenon, according to Kristi Alires, VP of product management. The cross-promotion comes through a partnership between Xenon and United Media, Televisa and Fundex. The companies want to create awareness of “El Mundo del Chavo,” which includes the show and branded products. Chavo merchandise includes plush dolls of the show’s characters, as well as branded dominoes, Lotería games, puzzles, a Phase 10 card game, an El Chavo board game, a chalk and hopscotch activity set, and a ham and cheese sandwich game. More volumes of the show’s first season will arrive in the months following the Vol. 1 DVD. Vol. 2 streets Feb. 10, 2009 (prebook Jan. 14); Vol. 3 streets March 24, 2009 (prebook Feb. 25); and Vol. 4 arrives April 21, 2009 (prebook March 18). Each DVD is $14.98. The main character in “El Chavo Animado” is based on the popular 1970s live-action Mexican show “El Chavo del 8,” which was created, written, produced by, and starred Roberto Gómez Bolaños. “For almost 40 years, Roberto Gómez Bolaños’ immortal character has been a source of laughter and entertainment for people throughout the Spanish-speaking world,” Alires said. “To date, more than 600,000 ‘El Chavo del 8’ DVDs have sold in the United States alone. Now Bolaños is back in this all new animated series, ‘Chavo Animado.’” Bolaños writes for this animated incarnation of the Spanish-language children’s TV show that is aimed at children ages 4 to 11. “El Chavo Animado” airs on Galavisión, part of Televisa. “The animated version of ‘El Chavo del 8’ is creating a new generation of fans,” Alires said. “‘Chavo Animado’ season one debuted on Univision in January 2008 as the No. 1 entertainment show in its time slot.” X 16 Home Media Magazine October 12–18, 2008 http://www.homemediamagazine.com

Table of Contents Feed for the Digital Edition of Home Media Magazine - October 12-18, 2008

Home Media Magazine - October 12-18, 2008 Contents News TV DVD Cine Mercado Reviews Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - October 12-18, 2008

Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page Cover1) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page Cover2) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 1) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 2) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 3) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 4) Home Media Magazine - October 12-18, 2008 - Contents (Page 5) Home Media Magazine - October 12-18, 2008 - Contents (Page 6) Home Media Magazine - October 12-18, 2008 - Contents (Page 7) Home Media Magazine - October 12-18, 2008 - News (Page 8) Home Media Magazine - October 12-18, 2008 - News (Page 9) Home Media Magazine - October 12-18, 2008 - News (Page 10) Home Media Magazine - October 12-18, 2008 - News (Page 11) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 12) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 13) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 14) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 15) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 16) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 17) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 18) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 19) Home Media Magazine - October 12-18, 2008 - Reviews (Page 20) Home Media Magazine - October 12-18, 2008 - Reviews (Page 21) Home Media Magazine - October 12-18, 2008 - Reviews (Page 22) Home Media Magazine - October 12-18, 2008 - Reviews (Page 23) Home Media Magazine - October 12-18, 2008 - Top 20 DVD Sellers (Page 24) Home Media Magazine - October 12-18, 2008 - Top 20 Rentals and Top 10 Charts (Page 25) Home Media Magazine - October 12-18, 2008 - Top 20 Rentals and Top 10 Charts (Page 26) Home Media Magazine - October 12-18, 2008 - Just Announced (Page 27) Home Media Magazine - October 12-18, 2008 - Just Announced (Page 28) Home Media Magazine - October 12-18, 2008 - Just Announced (Page Cover3) Home Media Magazine - October 12-18, 2008 - Just Announced (Page Cover4) 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