Home Media Magazine - October 12-18, 2008 - (Page 24) Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended October 5, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 Iron Man Iron Man Forgetting Sarah Marshall Sex and the City: The Movie Leatherheads 88 Minutes Deception Made of Honor Baby Mama The Love Guru Run Fatboy Run 9/30/08 9/30/08 9/23/08 9/23/08 9/16/08 9/23/08 9/16/08 9/9/08 9/16/08 9/23/08 Paramount Universal Warner Universal Sony Pictures Fox Sony Pictures Universal Paramount Warner Action Comedy Comedy Comedy Thriller Thriller Comedy Comedy Comedy Comedy Source: Blockbuster Inc. 10 ‘Iron Man’ Scores Victory By Thomas K. Arnold ome entertainment’s historic resiliency to turbulent economic times was struck home last week by a big, fat iron fist. As the markets were tumbling, Iron Man posted the strongest first-week sales tally of any new release this year, with distributor Paramount Home Entertainment selling 7.2 million DVDs and more than 500,000 Blu-ray Discs. Day one Blu-ray Disc sales alone amounted to 260,000 units, a single-day record, according to Paramount. In just one week, Iron Man already has become the best-selling Blu-ray Disc title all year. The title also spiked total weekly Blu-ray Disc sales to record heights. H The sales frenzy easily pushed Iron Man, at $318.3 million the year’s No. 2 box office hit, to the No. 1 spot on Nielsen VideoScan’s First Alert sales chart for the week ended Oct. 5. Nielsen data shows Iron Man outsold its nearest competitor, fellow newcomer Forgetting Sarah Marshall, from Universal Studios, by a margin of nearly 7-to-1. Iron Man also debuted at No. 1 on the Blu-ray Disc sales chart, with second-ranked Sarah Marshall selling fewer than 7% as many copies as the Marvel Comics-inspired summer blockbuster. On Home Media Magazine’s video rental chart for the week, Iron Man scored its third chart victory, with Sarah Marshall debuting at No. 2. On all three charts, the two newcomers pushed the previous week’s top seller and renter, Warner’s Sex and the City: The Movie, to No. 3. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended October 5, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 Iron Man Forgetting Sarah Marshall Leatherheads Baby Mama Sex and the City: The Movie The Love Guru Deception Run Fatboy Run Made of Honor 88 Minutes 9/30/08 9/30/08 9/23/08 9/9/08 9/23/08 9/16/08 9/23/08 9/23/08 9/16/08 9/16/08 Paramount Universal Universal Universal Warner Paramount Fox Warner Sony Pictures Sony Pictures Action Comedy Comedy Comedy Comedy Comedy Thriller Comedy Comedy Thriller Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS Week Ended October 5, 2008 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 Forgetting Sarah Marshall Universal New New 1 2 4 New 5 3 9 7 14 22 17 13 6 12 11 8 19 10 Iron Man Forgetting Sarah Marshall Sex and the City: The Movie Leatherheads Speed Racer Dora the Explorer: Dora Saves the Ice Princess Transformers Made of Honor The Forbidden Kingdom Baby Mama Barbie & The Diamond Castle The Nightmare Before Christmas Heroes: Season 2 What Happens in Vegas The Love Guru 88 Minutes The Little Mermaid: Ariel’s Beginning Scooby-Doo and the Goblin King The Office: Season Four The Godfather: The Coppola Restoration Action Comedy Comedy Comedy Action Animated Sci-Fi Comedy Action Comedy Animated Animated Fantasy Comedy Comedy Thriller Animated Animated Comedy Drama Paramount Universal Warner Universal Warner Paramount Sony Pictures Lionsgate Universal Universal Disney Universal Fox Paramount Sony Pictures Disney Warner Universal Paramount 1 1 2 2 3 1 3 4 4 4 6 6 6 3 3 6 2 5 2 $318.31 $62.93 $152.65 $31.23 $43.95 DTV $316.48 $46.01 $52.08 $60.32 DTV Re-Release NTV $80.25 $32.20 $16.93 DTV DTV NTV Re-release 100.00 14.92 11.47 1.38 1.19 1.14 1.11 1.06 0.97 0.93 0.86 0.80 0.69 0.66 0.65 0.64 0.63 0.59 0.58 0.56 Paramount/DreamWorks 12 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended October 5, 2008, was 12 13 14 15 16 17 18 19 20 Up 102.2% from the previous week. Source: Nielsen VideoScan First Alert 24 Home Media Magazine October 12–18, 2008 http://www.idealink.org/datamine
Table of Contents Feed for the Digital Edition of Home Media Magazine - October 12-18, 2008 Home Media Magazine - October 12-18, 2008 Contents News TV DVD Cine Mercado Reviews Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced Home Media Magazine - October 12-18, 2008 Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page Cover1) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page Cover2) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 1) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 2) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 3) Home Media Magazine - October 12-18, 2008 - Home Media Magazine - October 12-18, 2008 (Page 4) Home Media Magazine - October 12-18, 2008 - Contents (Page 5) Home Media Magazine - October 12-18, 2008 - Contents (Page 6) Home Media Magazine - October 12-18, 2008 - Contents (Page 7) Home Media Magazine - October 12-18, 2008 - News (Page 8) Home Media Magazine - October 12-18, 2008 - News (Page 9) Home Media Magazine - October 12-18, 2008 - News (Page 10) Home Media Magazine - October 12-18, 2008 - News (Page 11) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 12) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 13) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 14) Home Media Magazine - October 12-18, 2008 - TV DVD (Page 15) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 16) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 17) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 18) Home Media Magazine - October 12-18, 2008 - Cine Mercado (Page 19) Home Media Magazine - October 12-18, 2008 - Reviews (Page 20) Home Media Magazine - October 12-18, 2008 - Reviews (Page 21) Home Media Magazine - October 12-18, 2008 - Reviews (Page 22) Home Media Magazine - October 12-18, 2008 - Reviews (Page 23) Home Media Magazine - October 12-18, 2008 - Top 20 DVD Sellers (Page 24) Home Media Magazine - October 12-18, 2008 - Top 20 Rentals and Top 10 Charts (Page 25) Home Media Magazine - October 12-18, 2008 - Top 20 Rentals and Top 10 Charts (Page 26) Home Media Magazine - October 12-18, 2008 - Just Announced (Page 27) Home Media Magazine - October 12-18, 2008 - Just Announced (Page 28) Home Media Magazine - October 12-18, 2008 - Just Announced (Page Cover3) Home Media Magazine - October 12-18, 2008 - Just Announced (Page Cover4)
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