Home Media Magazine - May 11-17, 2008 - (Page 28)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended May 4, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 27 Dresses 27 Dresses The Golden Compass Cloverfield Juno Charlie Wilson' s War One Missed Call There Will Be Blood Hero Wanted Before the Devil Knows You' re Dead In the Name of the King 4/29/08 4/29/08 4/22/08 4/15/08 4/22/08 4/22/08 4/8/08 4/29/08 4/15/08 4/15/08 Fox New Line Paramount Fox Universal Warner Paramount Sony Pictures Image Fox Comedy Fantasy Sci-Fi Comedy Drama Horror Drama Action Drama Fantasy Source: Blockbuster Inc. 10 `27 D resses' Fits Into No. 1 Spot By Thomas K. Arnold he romantic comedy 27 Dresses from 20th Century Fox Home Entertainment must have been tailor-made for the home video market, as it topped both the national DVD sales and rental charts its first week in stores. Dresses resoundingly beat fellow new release The Golden Compass, from New Line, which came to DVD with a similar box office pedigree ($70.1 million, just slightly less than $76.7 million for Dresses). According to Nielsen VideoScan First Alert data, Compass, which bowed at No. 2, sold only 71% as many copies as Dresses, even though it's a family film Ð and family movies traditionally are strong sellers. Compass, however, may have been hurt by a backlash from religious T groups that boycotted the film because the author of the books upon which the film is based is an avowed atheist. On Home Media Magazine's rental chart for the week ended May 4, 27 Dresses nailed the top spot with estimated rental revenue of $7.4 million, while Compass bowed at No. 2 with rental earnings of $6.5 million. The previous week's top seller and renter, Paramount's explosive Cloverfield, slipped to No. 4 on the sales chart and No. 3 on the rental chart. Fox's Juno, No. 2 on both charts the previous week, finished as the No. 3 seller and No. 4 renter. On the Blu-ray Disc top sellers chart, Golden Compass debuted at No. 1, while 27 Dresses bowed at No. 2. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended May 4, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 27 Dresses The Golden Compass Juno Cloverfield Charlie Wilson' s War One Missed Call Alvin and the Chipmunks In the Name of the King There Will Be Blood I Am Legend 4/29/08 4/29/08 4/15/08 4/22/08 4/22/08 4/22/08 4/1/08 4/15/08 4/8/08 3/18/08 Fox New Line Fox Paramount Universal Warner Fox Fox Paramount Warner Comedy Fantasy Comedy Sci-Fi Drama Horror Family Fantasy Drama Sci-Fi Source: iDEA DataMine www.idealink.org/datamine TOP 20 DVD SELLERS Week Ended May 4, 2008 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 The Diving Bell and the Butterfly Disney/Miramax New New 2 1 4 3 5 9 6 8 10 13 14 16 7 12 11 27 45 New 27 Dresses The Golden Compass Juno Cloverfield Alvin and the Chipmunks Charlie Wilson' s War Aliens vs. Predator: Requiem Enchanted I Am Legend The Water Horse: Legend of the Deep There Will Be Blood Bee Movie Sweeney Todd No Country for Old Men One Missed Call In the Name of the King The Orphanage Casino Royale Indiana Jones: The Complete Movie Collection The Diving Bell and the Butterfly Comedy Fantasy Comedy Sci-Fi Family Drama Sci-Fi Fantasy Sci-Fi Fantasy Drama Animated Musical Drama Horror Fantasy Horror Action Adventure Drama Fox New Line Fox Paramount Fox Universal Fox Disney Warner Sony Pictures Paramount Paramount/DreamWorks Paramount/DreamWorks Disney/Miramax Warner Fox New Line Sony Pictures Paramount Disney/Miramax 1 1 3 2 5 2 3 7 7 4 4 8 5 8 2 3 2 7 12 1 $76.73 $70.11 $142.02 $80.05 $216.50 $66.66 $41.80 $127.81 $256.24 $40.41 $40.19 $126.63 $52.90 $73.67 $26.89 $4.78 $7.16 $167.22 Re-release $6.00 100.00 71.38 26.23 25.24 15.20 13.09 8.70 7.42 7.31 6.15 5.05 4.75 4.42 4.22 4.17 3.77 3.45 3.11 3.07 2.92 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended May 4, 2008, was 12 13 14 15 16 17 18 19 20 Up 7.7% from the previous week. Source: Nielsen VideoScan First Alert 28 Home Media Magazine May 11± 17, 2008 http://www.idealink.org/datamine

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Home Media Magazine - May 11-17, 2008 Contents News News News News Commentary TV DVD Cine Mercado Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced Christian Entertainment Review Contents Product Profile Talent Profile Retail Profile Reviews New Releases

Home Media Magazine - May 11-17, 2008

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