Home Media Magazine - August 3-9, 2008 - (Page 20)

Home A R C H Media RESE RESEARCH Market Research Kelly Burner (kburner@questex.com) To get an early weekly report of our research via fax (by participating in our data-gathering effort), call the Home Media Research department at 714/338-6756. TOP 10 RANK STREET TITLE I N - S TO RE RE N TA L S Week ended July 27, 2008 VIDEO DATE LABEL GENRE 1 2 3 4 5 6 7 8 9 10 21 21 The Bank Job Vantage Point College Road Trip Step Up 2 The Streets Drillbit Taylor Shutter The Ruins Definitely, Maybe Fool’s Gold 7/22/08 7/15/08 7/1/08 7/15/08 7/15/08 7/1/08 7/15/08 7/8/08 6/24/08 6/17/08 Sony Pictures Lionsgate Sony Pictures Disney Disney/Touchstone Paramount Fox Universal Warner Drama Thriller Thriller Comedy Drama Comedy Horror Comedy Adventure Source: Blockbuster Inc. Paramount/DreamWorks Horror ‘21’ Hits Jackpot on Disc By Thomas K. Arnold he Sony Pictures Home Entertainment drama 21 aced the DVD and Blu-ray Disc sales and rental charts the week ended July 27, debuting at No. 1 in a relatively slow week for hot new releases. With a box office gross of $81.2 million, 21 was the only new theatrical feature to be released to the home entertainment market its first week in stores. Not surprisingly, then, the film easily captured the top spot on the Nielsen VideoScan First Alert sales chart, outselling Walt Disney Studios’ Step Up 2 The Streets, the previous week’s No. 1, by a nearly 4-to-1 margin. TOP 10 RANK STREET TITLE I N DI E RE TA I L E R RE N TA L S Week ended July 27, 2008 VIDEO DATE LABEL GENRE T Warner’s Batman Begins, recently re-released as a limited-edition gift set, remained in high demand; it was still at No. 3, no doubt buoyed by the theatrical success of The Dark Knight. On Home Media Magazine’s rental chart, 21 was the only new release among the week’s top rentals. The previous week’s top rental, Lionsgate’s The Bank Job, slipped to No. 2 but still generated 81% as much action in rental stores as 21. The Blu-ray Disc First Alert chart also was topped by 21 for the week, with Warner’s Batman Begins a solid No. 2. New Blu-ray Disc editions of The Mummy, The Mummy Returns and The Scorpion King, all from Universal Studios, bowed at No. 3, No. 5 and No. 8, respectively. 1 2 3 4 5 6 7 8 9 10 21 The Bank Job College Road Trip Shutter Penelope Step Up 2 The Streets Drillbit Taylor The Bucket List Definitely, Maybe Vantage Point 7/22/08 7/15/08 7/15/08 7/15/08 7/15/08 7/15/08 7/1/08 6/10/08 6/24/08 7/1/08 Sony Pictures Lionsgate Disney Fox Summit Disney/Touchstone Paramount Warner Universal Sony Pictures Drama Thriller Comedy Horror Fantasy Drama Comedy Comedy Comedy Thriller Source: iDEA DataMine www.idealink.org/datamine TOP 20 SELLERS Week Ended July 27, 2008 RANK THIS LAST WEEK WEEK TITLE GENRE VIDEO LABEL WEEKS ON CHART BOX OFFICE (MILLIONS) INDEX 1 2 3 4 5 6 7 Robot Chicken: Star Wars Warner New 1 4 3 2 New 8 16 9 5 12 19 11 6 36 29 7 80 20 22 21 Step Up 2 The Streets Batman Begins The Bank Job College Road Trip Robot Chicken: Star Wars 10,000 B.C. The Bucket List Vantage Point Penelope John Adams National Treasure: Book of Secrets The Spiderwick Chronicles Batman: Gotham Knight Raiders of the Lost Ark 27 Dresses Shutter Indiana Jones and the Last Crusade Drillbit Taylor Fool’s Gold Drama Drama Action Thriller Comedy Comedy Adventure Comedy Thriller Fantasy Drama Adventure Fantasy Animated Adventure Comedy Horror Adventure Comedy Adventure Sony Pictures Disney/Touchstone Warner Lionsgate Disney Warner Warner Warner Sony Pictures Summit HBO Video Disney Paramount Warner Paramount Fox Fox Paramount Paramount Warner 1 2 7 2 2 1 5 7 4 2 7 10 5 3 11 13 2 11 4 6 $81.16 $58.02 $205.30 $30.06 $45.48 Cable $94.78 $93.47 $72.27 $10.01 Cable $219.74 $71.20 DTV Re-release $76.73 $25.93 Re-release $32.86 $70.23 100.00 25.64 22.83 20.63 18.34 18.26 9.84 8.81 8.75 8.66 8.42 8.27 7.80 7.19 6.92 6.46 6.38 6.01 5.95 5.86 8 9 10 11 Unit volume for the top 20 DVD sellers in the week ended July 27, 2008, was 12 13 14 15 16 17 18 19 20 Down 15.5% from the previous week. Source: Nielsen VideoScan First Alert 20 Home Media Magazine August 3–9, 2008 http://www.idealink.org/datamine

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Home Media Magazine - August 3-9, 2008 Contents News In Focus TV DVD Reviews Pipeline Research Top 20 DVD Sellers Top 20 Rentals and Top 10 Charts Just Announced

Home Media Magazine - August 3-9, 2008

Home Media Magazine - August 3-9, 2008 - Home Media Magazine - August 3-9, 2008 (Page 1) Home Media Magazine - August 3-9, 2008 - Home Media Magazine - August 3-9, 2008 (Page 2) Home Media Magazine - August 3-9, 2008 - Contents (Page 3) Home Media Magazine - August 3-9, 2008 - News (Page 4) Home Media Magazine - August 3-9, 2008 - News (Page 5) Home Media Magazine - August 3-9, 2008 - In Focus (Page 6) Home Media Magazine - August 3-9, 2008 - In Focus (Page 7) Home Media Magazine - August 3-9, 2008 - In Focus (Page 8) Home Media Magazine - August 3-9, 2008 - In Focus (Page 9) Home Media Magazine - August 3-9, 2008 - In Focus (Page 10) Home Media Magazine - August 3-9, 2008 - In Focus (Page 11) Home Media Magazine - August 3-9, 2008 - TV DVD (Page 12) Home Media Magazine - August 3-9, 2008 - TV DVD (Page 13) Home Media Magazine - August 3-9, 2008 - Reviews (Page 14) Home Media Magazine - August 3-9, 2008 - Reviews (Page 15) Home Media Magazine - August 3-9, 2008 - Reviews (Page 16) Home Media Magazine - August 3-9, 2008 - Reviews (Page 17) Home Media Magazine - August 3-9, 2008 - Reviews (Page 18) Home Media Magazine - August 3-9, 2008 - Pipeline (Page 19) Home Media Magazine - August 3-9, 2008 - Top 20 DVD Sellers (Page 20) Home Media Magazine - August 3-9, 2008 - Top 20 DVD Sellers (Page 21) Home Media Magazine - August 3-9, 2008 - Top 20 Rentals and Top 10 Charts (Page 22) Home Media Magazine - August 3-9, 2008 - Top 20 Rentals and Top 10 Charts (Page 23) Home Media Magazine - August 3-9, 2008 - Just Announced (Page 24) Home Media Magazine - August 3-9, 2008 - Just Announced (Page 25) Home Media Magazine - August 3-9, 2008 - Just Announced (Page 26) Home Media Magazine - August 3-9, 2008 - Just Announced (Page 27) Home Media Magazine - August 3-9, 2008 - Just Announced (Page 28) 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