The Hotel Times - December 2008 - (Page 14) TIMESHARE REPORT International timeshare presents challenges, opportunity Marriott’s Aruba Ocean Club in Palm Beach, Aruba, is one of several properties in Marriott Vacation Club International’s global portfolio, which includes resorts in the British West Indies, Thailand and Spain. n the United States, the familiarity and popularity of timeshare is years ahead of that in Europe and even more so compared to the rest of the world. But that doesn’t mean vacation ownership isn’t starting to catch on. Traditional locales in the Caribbean as well as emerging markets in the Middle East, India and China stand to see a boom in timeshare, especially as large, well-known brands take to their beaches. A recent study conducted by Ypartnership/Yankelovich found that 5 percent of leisure travelers are interested in purchasing timeshare within the next two years—a number equal to 6.2 million adult consumers and more than the current number of timeshare owners. Future Timeshare Buyers: 2008 Market Profile, part of the National Leisure Travel Monitor, offers a glimpse at what those buyers seek in their vacations. Seventy-two percent of those interested in purchasing timeshare would like to travel to Europe, followed by 22 percent to the Caribbean and 17 percent to Australia. “Current destination preferences are quite similar to those recorded last year and generally reflect the ‘dream destinations’ identified by most Amerwww.TheHotelTimes.com I 14 The Hotel Times December 2008 MARRIOTT VACATION CLUB INTERNATIONAL http://www.TheHotelTimes.com
Table of Contents Feed for the Digital Edition of The Hotel Times - December 2008 The Hotel Times - December 2008 Business Outlook Contents In the News Where is the Bottom? Capital Outlook Timeshare Report In Closing The Hotel Times - December 2008 The Hotel Times - December 2008 - The Hotel Times - December 2008 (Page Cover1) The Hotel Times - December 2008 - The Hotel Times - December 2008 (Page Cover2) The Hotel Times - December 2008 - Business Outlook (Page 3) The Hotel Times - December 2008 - Contents (Page 4) The Hotel Times - December 2008 - Contents (Page 5) The Hotel Times - December 2008 - In the News (Page 6) The Hotel Times - December 2008 - In the News (Page 7) The Hotel Times - December 2008 - Where is the Bottom? (Page 8) The Hotel Times - December 2008 - Where is the Bottom? (Page 9) The Hotel Times - December 2008 - Where is the Bottom? (Page 10) The Hotel Times - December 2008 - Where is the Bottom? (Page 11) The Hotel Times - December 2008 - Capital Outlook (Page 12) The Hotel Times - December 2008 - Capital Outlook (Page 13) The Hotel Times - December 2008 - Timeshare Report (Page 14) The Hotel Times - December 2008 - Timeshare Report (Page 15) The Hotel Times - December 2008 - Timeshare Report (Page 16) The Hotel Times - December 2008 - Timeshare Report (Page 17) The Hotel Times - December 2008 - In Closing (Page 18) The Hotel Times - December 2008 - In Closing (Page Cover3) The Hotel Times - December 2008 - In Closing (Page Cover4)
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