IBS Las Vegas 2009 - (Page 5) ATTENDEE DEMOGRAPHICS 888.454.5055 • www.IBSlasvegas.com Our attendees are personally responsible for spending $2.6 Billion $193 Million annually for their salons, i.e. tools, furniture, products, etc. $2.4 Billion annually for themselves, i.e. tools, products, education, etc. 86% Purchased products Identified products for future use Listened to in-booth education Met with existing vendors 95% purchase products at the show make/recommend final buying decisions While at the show they 95% 90% 83% 81% Why they came To learn about new trends To find new product lines To purchase products for self To take educational classes 81% 76% 72% 72% http://www.IBSlasvegas.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.