International Beauty Show Las Vegas - June 28-30, 2008 - (Page 5) ATTENDEE DEMOGRAPHICS our attendees are personally responsible for spending $2.6 Billion $193 MILLION annually for their salon, $2.4 BILLION annually for themselves, i.e. tools, products, education, etc. i.e. tools, furniture, products, etc. 90% would recommend the event to a colleague 86% make/recommend final buying decisions While at the shoW they Identified products for future use Purchased products at the show Listened to in-booth education Met with existing vendors 90% 87% 80% 79% Why they came to the shoW… Learn about new trends Find new product lines Purchase products for self Take educational classes 81% 76% 72% 72% ReseRVe yoUR sPace TODAY!
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