IBS New York 2008 Show Preview

Better Business FREE WITH YOUR PAID EXHIBIT HALL ADMISSION • SCHEDULE SUBJECT TO CHANGE KEYS TO SUCCESS with Suzanne Offner • Primeco Consulting Sunday, April 27, 10:00am – 11:30am • Room 1E07 FRONT DESK EXTREME MAKEOVER with Kristi Valenzuela • Crystal Focus Sunday, April 27, 12:00pm – 1:30pm • Room 1E07 We all want to achieve our dreams. What keeps us from bringing those dreams to life? There are two key ingredients to make any dream come true. In this workshop you will: • Learn the two vital Keys to Success • Determine which key is active in your life, and which one isn’t • Learn the three steps to manage and balance both key areas of your life. about suzanne: As Senior Coach at Primeco Consulting, Suzanne Tipton Offner is an enthusiastic and effective life and business coach. She works with clients across the country to think bigger, reach out, and make a difference. As a result, her clients learn to make more money, have deeper relationships, and enjoy their lives. Suzanne has a Masters Degree in Marriage and Family Therapy. Find out what it takes to turn your front desk into a cash producing team! Learn ﬁve targets to focus on along with goals and incentives for performance. Your entire team will thank you for implementing these new proﬁt systems. AVOIDING THE BACKROOM BLUES Kristi Valenzuela • Crystal Focus Monday, April 28, 4:00pm – 5:30pm • Room 1E07 WHO SAYS MEN DON’T CALL? with Howard Hafetz • American Male Sunday, April 27, 10:00am – 1:30am • Room 1E16 Monday, April 28, 10:00pm – 11:30pm • Room 1E16 The backroom is a great place to be if you are mixing color or swallowing your lunch on a busy day…but it can become the “black hole” and suck you into deep depression on a slow day. Learn what it takes to get busy and bring in the cash! about kristi: Kristi Valenzuela is an international speaker and author. Her national recognition as a top business strategy and motivational speaker is based on years of hands-on business practices, which she gradually developed into a system of success. She shares that system of success in her speeches, books, and CDs with a down-to-earth approach that any true entrepreneur will cherish. Her company, Crystal Focus, Inc., is a successful coaching company located in Michigan. Men are the fastest growing segment of the salon industry, spending a whopping $2.1 billion in male grooming products! Find out how to market to men, make more money and tap into this growing salon population. Learn the secrets of: • Understanding the dynamics behind “why men buy” • Gaining new male clients • Growing your numbers with a male clientele. about howard: Howard Hafetz is the founder of American Male. He pioneered the development of both the business and human touch aspects of beauty. Howard was the creator of Salon Today. He is a past president of the BBSI and was the youngest ever to be inducted into the beauty industry Hall of Fame. He foresaw the men’s market starting to take shape in the ‘90s and has been leading the industry in change ever since. FINANCIAL STATEMENTS: KNOW YOUR NUMBERS! with Larry Kopsa • Kopsa Otte Sunday, April 27, 2:00pm – 3:30pm • Room 1E07 STARRING YOU! HOW TO USE THE POWER OF YOUR LOCAL MEDIA with Terence Noonan Sunday, April 27, 12:00pm – 1:30pm • Room 1E16 Monday, April 28, 4:00pm – 5:30pm • Room 1E16 During this fast paced program, owners will discover easy tactics they can use to increase their cash ﬂow. You will learn: • How to determine if a purchase is a good business move • How to easily ﬁnd your break even point • Benchmarks that you should pay close attention to • How to take a fresh look at your numbers. Learn the inside secrets to putting the power of your local media to work for you. The exposure is free and the rewards are endless! This session will examine: • Why local TV and media are so powerful • How to increase potential in your local market • How to deﬁne your business and yourself as a brand the media will pay attention to • How to write the perfect pitch for local producers and other media outlets • The secrets to being a great guest or expert who is featured continuously. about terence: Four-time Emmy Award-winner Terence Noonan is the co-author of “Starring You,” a guide to using television and media to launch your brand, business and life. Terence is an executive producer at WUSA TV in Washington DC. Over a ﬁfteen-year career in lifestyle television, he produced hundreds of successful lifestyle, business, reality, brand, and celebrity segments for shows including The Rosie O’Donnell Show, Life & Style, Ellen and The Morning Show with Mike and Juliet. He also worked at Sony Pictures Television and is a media strategist and brand consultant. HOW TO KEEP UNCLE SAM OUT OF YOUR POCKET! with Larry Kopsa • Kopsa Otte Monday, April 28, 10:00am – 11:30am • Room 1E07 Would you like to make $14,000 in one hour? That is what one person made after attending this session! By working with hundreds of salons and spas, Kopsa Otte CPAs found that many salon owners are overpaying their taxes because aren’t aware of the deductions they should make. This very popular program tells you exactly how to keep more of what you make. about larry: Larry Kopsa, CPA, is a partner of the twenty-ﬁve member ﬁrm of Kopsa Otte, CPAs. A former salon owner, he developed a deep knowledge of the ﬁnancial and management challenges of the industry. This combination of practical knowledge and ﬁnancial skills makes Larry a valuable resource to help solve problems and help salons and spas have more money at the end of the month. 32 • R E G I S T E R O N L I N E & S AV E $ 1 0 A D AY ! • w w w. I B S n e w y o r k . c o m http://www.IBSnewyork.com

Table of Contents Feed for the Digital Edition of IBS New York 2008 Show Preview

Contents Conference at a Glance Main Stage Directory of Exhibitors Hands-On Classes Techniques & Trends: Cutting Shades of Profit: Color Fashion Focus: Styling Shades of Beauty Artistry & Income: Makeup The Art of Nails Better Business Life Support Exhibitor Education General Information For the Student Registration Form

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