IBS New York 2008 Show Preview

Better Business THE ULTIMATE CONSUMER LOCATION: ‘HOW CUSTOMERS THINK’ with Leon Y ou’ Invited re Begin a FREE subscription to American Salon. YES! I wish to receive a complimentary subscription to AMERICAN SALON. No Signature (required) Date E-Mail Address Name (please print) Job Title Business Name Address City State ZIP/Postal Code Is this your home address? Yes No Phone Number ( ) Fax Number ( ) All questions must be answered to qualify. The publisher reserves the right to reject any incomplete or unqualified requests. Fill in ovals as shown: 1. Which best describes your primary business? (Fill in one only.) 47 Beauty Salon 48 Beauty School 52 Beauty Products Distributor 53 Beauty Products Manufacturer and/or their Representative 99 Other (please specify) 2. Which best describes your title? (Fill in one only.) 10 Owner/President 20 Manager/Other Corporate Executive 22 Esthetician/Makeup Artist 25 Nail Technician 30 Cosmetologist/Stylist 35 Colorist 60 Beauty School Instructor 170 Other (please specify) 3. Are you personally active in cutting/styling/coloring hair? 1 Yes 2 No 4. Number of employees: 5 More than 16 4 12 - 16 3 7 - 11 2 4-6 8 3 7 1-2 5. How many chairs do you have in your salon? 4 9 or more 3 6-8 2 3-5 1 Fewer than 3 ©2007 Questex Media Inc. All rights reserved. Questex Media Group provides certain customer contact data (such as customers' names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities which may be of interest to you. If you do not want Questex to make your contact information available to third parties for marketing purposes, simply call 866-344-1315 between the hours of 8:30 am and 5:00 pm CT and a customer service representative will assist you in removing your name from Questex’s lists. Outside the U.S., please phone 615-377-3322. Or, you may indicate so below. Alexander • Eurisko Sunday, April 27, 4:00pm – 5:30pm • Room 1E16 Monday, April 28, 12:00pm – 1:30pm • Room 1E16 Today’s initiatives become tomorrow’s minimum standards with increasing rapidity. In this presentation, you will learn how customers think, act and buy. Topics include: • The emotional needs of consumers • What serious retailers and service providers are doing and why • How to create a buying environment in your retail area • Why design is critically important • The key components to maximizing the potential of your business and why environmental psychology is so essential. about leon: Leon began his career as the General Manager of the Vidal Sassoon. He went on to acquire and direct The Kimber Group, a collection of 320 salons and spas in the U.K. and U.S. He served the industry as a consultant for the past 10 years and holds a doctorate in behavioral psychology. He is a well known beauty expert who hosted a television program providing cutting-edge beauty information. WHAT MAKES A GREAT TEAM? 6. Services your salon provides: (Fill in all that apply.) 1 Cutting 2 Styling 3 Perming 4 Hair Coloring 5 Treatments 6 Hair Removal/Waxing 7 Total Image Consulting 8 Multicultural/Ethnic 9 Makeup 10 Skin Care/Facials 11 Nail Care 12 Tanning/Sun Care 13 Spa Services 14 Wigs/Hair Additions 15 Relaxing 16 None of the Above 7. Are you involved with recommending, purchasing or approving products for your business? 7 Yes 8 No 8. Where do you buy your products? 1 Beauty Supply Store 2 Distributor Sales Rep 4 Direct from Manufacturer 9. Which products does your salon retail? (Fill in all that apply.) 17 Hair Care 18 Cosmetics 19 Hair Styling Appliances 20 Natural/Aromatherapy 21 Skin Care 22 Nail Care 23 Tanning/Sun Care 24 Body & Bath Products/Candles 25 Accessories/Jewelry 26 None of the Above 10. What is your salon’s annual revenue generated from retail sales? 3 $200,000 or more 4 $100,000-$199,999 5 $50,000-$99,999 B70311 6 Less than $50,000 with Behnam Bakhshandeh • Primeco Consulting Monday, April 28, 2:30pm – 3:30pm • Room 1E07 Learn to be an effective leader. They lead by going there ﬁrst. This session will teach you to create a great team that works together and supports one another. We will discuss: • Eight great strategies to create teams that really work • How to build teams that give you more freedom to do the things you love to do. about behnam: Behnam Bakhshandeh is an accomplished business manager and dynamic speaker, trainer and coach. He consistently produces and motivates others to create results beyond what is predictable or expected. American Salon is free to qualified US recipients only. Canada & Mexico $39.95 per year. Other International $45.95 per year. Prices do not include an optional $75.00 air-expedited service charge. SUBSCRIBE ONLINE: Enter priority code B70311 at the prompt. www.subscribetoamericansalon.com Fax completed form to 615-377-0525 Or mail completed form to AMERICAN SALON PO Box 5035 Brentwood, TN 37024-5035 34 http://www.subscribetoamericansalon.com http://www.subscribetoamericansalon.com

Table of Contents Feed for the Digital Edition of IBS New York 2008 Show Preview

Contents Conference at a Glance Main Stage Directory of Exhibitors Hands-On Classes Techniques & Trends: Cutting Shades of Profit: Color Fashion Focus: Styling Shades of Beauty Artistry & Income: Makeup The Art of Nails Better Business Life Support Exhibitor Education General Information For the Student Registration Form

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