IECSC Orlando 2008 Show Program

FREE EDUCATION SPA BUSINESS EDUCATION • FREE to all attendees with daily admission. S AT U R D AY • O C T O B E R 4 • 2 0 0 8 12:45pm – 2:00pm • Room W305A/B S U N D AY • O C T O B E R 5 • 2 0 0 8 9:15am – 10:30am • Room W305A/B Taking Your Spa Operations to the Next Level Ellen McGinnis • Partner, Spa Development International Consult and Leverage the Existing Patient: Keys to Successful Consultations Jennifer Sanchez • Inspiration, Inc. Whether your day to day operations are meeting your projected goals or you’re thinking about sending out an S.O.S., this class can provide you with some time – proven operational strategies that can rev up or revive any spa business! Tools, practical applications and implementations are presented to address most common business challenges as well as those exclusive to the day, resort or medical spa market. Ellen L. McGinnis, Partner with Spa Development International has well over 25 years experience in the spa industry. Areas of expertise include: concept development, design functionality, budgetary projections, equipment selection, menu and treatment creation, stafﬁng, training, marketing and proﬁtable operational practices. Her career involves countless projects and today Ellen is part of a team of professionals that combine talent with industry knowledge, real operational experience, passion and commitment. McGinnis’ goal is to continue to use her experience and talent to assist day spa professionals to insure successful pre- and post-opening results! 12:45pm – 2:00pm • Room W306A/B Managing A Medical Aesthetics Practice: How to Find Real Proﬁt In Classic Esthetics Services Douglas Preston • Preston Inc. Michael Herion, MD As spa owners we want to run and maintain a proﬁtable spa, but we may not know how to make sure that the spa is performing at peak performance level. Making a spa more proﬁtable does not necessarily mean you have to run out and buy new equipment, hire more practitioners, or spend thousands of dollars on a poorly thought out media campaign. One of the biggest challenges facing physicians today is how to perform a proper cosmetic consultation. Most physicians treat just one problem and don’t realize that a cosmetic consultation includes treating the mind and body. During “Consult & Leverage the Existing Patient: Keys to Successful Consultations” owners, operators, directors, managers, and practitioners will take home little nuggets of proﬁtability building wisdom that can be implemented immediately. During this session you will learn: • How to master the cosmetic consultation • How to diagnose the whole body • How to add treatments that will complement your current treatments (and add to your bottom line) • Keys to successful consultations that meet your patients/clients needs Jennifer Sanchez of Inspiration, Inc. is a medical spa consultant who understands the business goals of physicians and specializes in “bridging the gap” between the medical & spa services departments in clinics & wellness centers. Medical aesthetic centers are the latest wave in the expanding spa industry. Learn our ideal approach to generating business and proﬁt from your spa’s esthetics services. Preston and Herion will reveal: • Treatment programming that produces substantial income in compact appointments that support invasive services • Appealing upgrade treatments • A true physician/esthetician cross referral system • How to build retail products into service programs • Tips for physicians on winning rapport with estheticians Don’t miss this valuable and entertaining presentation! Douglas Preston is among the spa industry’s most inﬂ uential business leaders. His leadership vision was instrumental in making his former business, Preston Wynne Day Spa in Saratoga, California, nationally known for its innovative operations and superlative customer service systems. Preston Incorporated is an internationally acclaimed business improvement company and private label skin care product manufacturer. The company’s product collection is quickly becoming the preferred source for progressive aestheticians today. Preston’s spa management seminars are conducted internationally to a wide audience, including operators and managers within the rapidly growing medispa industry. Dr. Michael Herion is known for his experience and dedication to staying in the forefront for leading technology in aesthetic medicine and oculoplastics. He was recently named one of America’s Top Ophthalmologists for 2007 by the Consumers’ Research Council of America. Dr. Herion is a board certiﬁed surgeon and a nationally recognized leader in Aesthetic Medicine. He was selected as a member of the prestigious National Education Faculty (NEF) for Allergan. As an NEF member, he has trained medical professionals from all over the world in the art of Botox®, dermal ﬁllers and cosmetic laser applications. 9:15am – 10:30am • Room W306A/B MAXimum Front Desk Gift Certiﬁcate Sales Keith West-Harrison • CEO - Chief Enrichment Ofﬁcer, Spa Enrichment Strategies Don’t just think of gift certiﬁcate sales as holiday boosts in income! Our advanced marketing class will demonstrate how gift certiﬁcate promotions can actually grow your business, increase your retail sales and allow you to reach new levels of business income. We’ll show you how scores of spas changed to turn package clients and gift certiﬁcate redeemers into frequent repeat customers that enthusiastically market your business for you! • Inspire your clients to refer new customers • Increase client visits • Sell more of your preferred gift certiﬁcate programs • Build impressive retail product sales • Maintain client loyalty in a competitive spa market Keith West-Harrison is a sought after motivational speaker on lifestyle enhancement and healthy-aging across the globe. A skincare expert since 1989, his focus has been on blending 5,000 year old Native America, African and Auyervedic beliefs into a system that enhances modern wellness practices. His studies in world wellness rituals earned him a Doctor of Divinity degree. Keith has been appointed Esthetics Director at several of the industry’s leading resort and wellness facilities. As a respected ‘Celebrity Esthetician’, his expertise in products and ingredients lead him to work with top celebrities like Carmen Diaz, Justin Timberlake, Jennifer Lopez and Estevan. Keith has recently launched Spa Enrichment Strategies, where he is the CEO – Chief Enrichment Ofﬁcer. Something special he brings to the table, is his own personal experiences. He readily shares his wisdom while enhancing the client’s self conﬁdence. West-Harrison offers his spa clients a deﬁned ‘360° Approach’. His staff is trained to help all aspects of running a spa business from ﬁnancial management, marketing and operations to training them on the latest medical trends and product selection. 24 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Orlando 2008 Show Program

IECSC Orlando 2008 Content Exhibitor Listings Program at a Glance Spa Business Education Wellness Education Makeup Education Your Profitable American Spa Medical Spa Education Introduction to Spa & Hospitality Operations Advanced Education Workshops Cidesco Workshops Manufacturer Education Registration Form

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.