IECSC Orlando 2008 Show Program

FREE EDUCATION SPA BUSINESS EDUCATION • FREE to all attendees with daily admission. S U N D AY • O C T O B E R 5 • 2 0 0 8 11:00am – 12:15pm • Room W305A/B S U N D AY • O C T O B E R 5 • 2 0 0 8 12:45pm – 2:00pm • Room W305A/B You’re Never Too Small to Have Your Own Product Line! Douglas Preston • Preston Inc. Heidi Plumb, LE • JoshuaBay Aesthetics Learn How To Stop Begging For Referrals, Easily and Quickly, Starting Today Craig Ure • www.ShowMeWhatsWorking.com With both spa and product competition rapidly increasing, and internet discounters eating your product business, there’s never been a better time to present your own brand to protect your business and proﬁt! Douglas Preston is one of the leading experts in private branding products and sales, and he’ll share with you these key success insights: • What a brand is and isn’t • How day spa really shoppers decide what to buy • The proﬁt and equity story • Facts and ﬁctions about private branding • How to easily switch your clients from a current brand to yours! Douglas Preston is among the spa industry’s most inﬂuential business leaders. His leadership vision was instrumental in making his former business, Preston Wynne Day Spa in Saratoga, California, nationally known for its innovative operations and superlative customer service systems. Preston Incorporated is an internationally acclaimed business improvement company and private label skin care product manufacturer. The company’s product collection is quickly becoming the preferred source for progressive aestheticians today. Preston’s spa management seminars are conducted internationally to a wide audience, including operators and managers within the rapidly growing medispa industry. Heidi Plumb is a Licensed Aesthetician and a Certiﬁed Laser Technician for JoshuaBay Aesthetics. In addition, she is certiﬁed in permanent make-up as well as the use of radiofrequency for cosmetic procedures. She also serves as an adjunct instructor for the Arizona state endorsed laser certiﬁcation program. In this capacity, she has trained aestheticians, nurses and physicians from around the country in the art of cosmetic laser applications. In addition, she is a clinical trainer and consultant for JoshuaBay Aesthetics, providing knowledge and advice for those allied health professionals seeking to implement aesthetics into existing medical practices. Stop begging for referrals and start generating a constant, predictable stream of new clients using proven referral acceleration systems, strategies and tactics designed speciﬁcally for the Esthetic industry. Craig Ure founded and co-owned 122 Fitness / Spa Clubs and 3124 Franchise Spa properties across UK and Europe. After completing his MBA in Marketing and Business studies Craig immediately joined the ofﬁcial school of business hard knocks and has spent the last 23 years dedicated to designing, developing and perfecting proven marketing processes, strategies and systems speciﬁcally for the Spa, Salon and Fitness industry. 12:45pm – 2:00pm • Room W306A/B Four Key Steps to Exponential Growth. Rise Up! Dori Soukup • InSPAration Management Four Key Steps to help you discover how to substantially increase your spa’s revenue and proﬁts: 1. How to position and train the reception department to maximize revenue. 2. Departmental spa structure, budget breakdown and performance measures. 3. Increasing retail sales by implementing and training the P.R.I.D.E. system. 4. Marketing your spa’s services, promotions, and events to experience geometric growth. Ideal for spa directors, managers and anyone seeking business growth! Attend 4 Key Steps and increase your bottom line! With over 20 years combined experience within the hospitality and spa industry, Dori Soukup’s leadership, sales, and marketing expertise has positively impacted the success of spa professionals worldwide. As a public speaker, Dori has lectured at spa conferences around the globe. She has developed multiple spa industry-speciﬁc business seminars and successfully conducted trainings for thousands of professionals to date. She is a published author for multiple spa business articles, which have been prominently featured within national leading trade publications. Her heartfelt passion is in developing and conducting training & coaching programs. Empowering industry professionals to overcome challenges while enhancing their professional growth and success, is Dori’s foundational ethos. 11:00am – 12:15pm • Room W306A/B Managing the Four Personality Types: Insights into Better Communication Jaya Schillinger • Inspiration, Inc. Do you love the concept behind your spa or clinic, but get frustrated and overwhelmed when it comes to managing your staff? It’s not easy when you’ve got a diverse team of personalities to orchestrate and every one of them has a different idea of how things should get done. To be a successful manager, you must be able to communicate with team members whose styles may be completely different than your own. Not only is this essential to preventing misunderstandings and drama, but it allows you to harness the power of natural conﬂict and use it as the fuel for your success. In Managing the 4 Personality Types: Insights into Better Communication, coach Jaya Schillinger will teach you a leadership psychology method used by top management executives that you can use immediately with your staff and coworkers. You will also gain greater insight into your own personality type, so that you know how to hire and delegate effectively, and free yourself up to do more of what you love. Jaya Schillinger of Inspiration, Inc. is a spa consultant and Professional Certiﬁed Coach who specializes in management coaching and training for holistic businesses. Audiences connect with her mentoring advice & spiritual wisdom, delivered with a street-smart “let’s get it done,” approach. Jaya is the co-creator of the Power Up! seminar and DVD series, a business blogger, trade magazine writer, and popular speaker at spa industry tradeshows. She’s dedicated to improving your business—and your life! (before September 5th) DAILY ADMISSION PRICES: One Day • $30 Two Day • $60 Three Day • $90 AND SAVE UP TO REGISTER BY SEPTEMBER 5th BEST VALUE PACKAGES $60 WITH OUR 26 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://www.ShowMeWhatsWorking.com http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Orlando 2008 Show Program

IECSC Orlando 2008 Content Exhibitor Listings Program at a Glance Spa Business Education Wellness Education Makeup Education Your Profitable American Spa Medical Spa Education Introduction to Spa & Hospitality Operations Advanced Education Workshops Cidesco Workshops Manufacturer Education Registration Form

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