IECSC Orlando 2008 Show Program

Your Profitable American Spa Special Full Day Business Conference • Separate registration fee is required. S U N D AY • O C T O B E R 5 • 2 0 0 8 9:00am – 5:00pm • Room W307C Your Proﬁtable American Spa is a one day seminar that will provide practical information and proven techniques to boost your bottom line. YOUR PROFITABLE AMERICAN SPA Operating any type of business is rewarding and comes with many risks. Within the spa industry it is even more magniﬁed due to equipment, product costs and tight margins. Understanding the process of running a spa is critical to long term business success. The Extraordinary Client Experience Brand your client’s experience and set your company apart from all other businesses who do similar services. Clients will pay top dollar for a service and experience that pays attention to quality and detail. Learn dialogues that address the three drivers of a business, retail, referral of new clients, and pre-booking with each client who comes in. This seminar is a must for any spa professional who wants unlimited income potential and wants to run their spa business successfully. Learn how to deﬁne your purpose for designing spa services, creating an extraordinary experience for the spa guest, spa mission and spa theme. Budgets and Service Design Learn space allocation, setting ﬁnancial budgets for build out and inventory, room setup and equipment options, targeting service offerings to attract clients. SEMINAR LEADER: Bryan Durocher is the founder of Durocher Enterprises, a coaching and consulting ﬁrm specializing in working with the manufacturers, professionals and consumers who make the beauty and personal development industry tick. In addition to providing coaching, consulting, and educating audiences at numerous speaking engagements worldwide, he has developed motivational and educational products including The Success Circle, an in-depth look at individual communication styles, and The Secrets of Ka-Ching, a guide to increasing revenue and productivity for the beauty business professional. Bryan is the health and wellness expert for Health Journal TV and co-host of Life and Leisure Television with Hunter Tylo which airs on the Style, Bravo and MSNBC networks in addition to being an author of Wakeup Live the Life You Love in Beauty. Bryan has been published nationally in many articles including American Salon, Modern Salon, Miami Herald, Behind the Chair, Day Spa, Skin Inc., American Spa, Connect, Renew, Global Cosmetic Industry, Cristina, Mademoiselle, Essence and Salon Today. Discover how to effectively break down your revenues vs. expenses from advertising to payroll this segment covers it all. Deﬁning Retail Spa Culture Distinguish your retail identity and product mission, product branding options, learning product selection options based upon manufacturer support and price point, staff training. Marketing and Promotion Learn which types of marketing are effective and what results can be tracked, what collaterals are effective when marketing expanded service offerings, launch dates events, client incentives and follow up. Global Trends – First Look Exclusive! Become aware of what treatments and trends are happening around the world and how they can affect your bottom line and competitive edge. You will hear this information here ﬁrst. Stafﬁng Structures Take away all the gray areas and set clear expectations right from the start with each team member and their position. Know what exactly should be in descriptions from ﬁnancial goals, dress codes, dispensary policies, meetings, advanced education, and client policies speciﬁc to their position. Learn how to set up evaluations that empower your team members and motivate them to be the positive example. Discover the nine areas to evaluate their performance and take their score to a whole new level. Registration Fee Tuition for a full day of learning is just $199 if you register before September 5, 2008 and includes full conference documentation and lunch. After this date and onsite, tuition is $249. How to Register: For full details, please see the IECSC Orlando Registration Form or visit www.iecsc.com. SPONSORED BY 00 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://www.iecsc.com http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Orlando 2008 Show Program

IECSC Orlando 2008 Content Exhibitor Listings Program at a Glance Spa Business Education Wellness Education Makeup Education Your Profitable American Spa Medical Spa Education Introduction to Spa & Hospitality Operations Advanced Education Workshops Cidesco Workshops Manufacturer Education Registration Form

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