IECSC Orlando 2008 Show Program

Advanced Education WorkSHops • Separate registration fee required. Room numbers for each workshop will be listed in the Plan of the Day - available onsite at IECSC Orlando. M O N D AY • O C T O B E R 6 • 2 0 0 8 5:30pm – 8:30pm M O N D AY • O C T O B E R 6 • 2 0 0 8 5:30pm – 8:30pm Workshop 101: Permanent Makeup Nilma Flores Workshop 103: How To Create, Build, Promote and Proﬁt from Your Personal Spa and Product Brand! Keith West-Harrison • CEO - Chief Enrichment Ofﬁcer, Spa Enrichment Strategies In this session, Nilma will discuss the process of evaluation and interview with the customer, along with preliminary design of the proposed work. She’ll also review proper preparation of the working tray and will describe the necessary equipment and materials. Nilma will explain recommendations for a longer lasting ﬁnished work, as well as how to make corrections and modiﬁcations. Nilma Flores is a leader in the arts of movie, television, photography and corrective makeup. She has done makeup for movies of 20th Century Fox. Now she teaches the techniques she has developed over the years working for artists and beauty queens… and for all women who love to look glamorous. 5:30pm – 8:30pm Workshop 102: Medical Spa Success: Best Practices from the “Best Med Spa” in America Kile Law, Co-owner • Blue Water Spa Name a well-known product brand and you’ll ﬁnd a great story behind it, even if that story is about deliberately turning something previously unknown into a household word. If you believe that fame and fortune is a matter of luck or a big bankroll this program will change all of that forever! From Disney, to Mrs. Field’s to Bliss Spa, these once-small companies discovered the power in CONCEPT, COMPELLING, COMMUNICATION and CONSISTENCY to attract media and market attention and turn it into GOLD! In a sea of ordinary products and services what does it take to really stand out? Far less than you think! Spa business expert Keith West-Harrison will lead you on a fascinating journey that will reveal how many successful companies grew from anonymous to famous by working the 4 C’s, and how easily you can do it to regardless of your budget or history. The 4 C’s of Branding Success is a fun, fast-paced and inspiring program that will supply you with the know-how to pull away from the pack and put your business in the fast lane of growth and earning power. Attendees will receive a CD containing the content of the program plus additional secrets to faster brand building and business success. Keith West-Harrison is a sought after motivational speaker on lifestyle enhancement and healthy-aging across the globe. A skincare expert since 1989, his focus has been on blending 5,000 year old Native America, African and Auyervedic beliefs into a system that enhances modern wellness practices. His studies in world wellness rituals earned him a Doctor of Divinity degree. Keith has been appointed Esthetics Director at several of the industry’s leading resort and wellness facilities. As a respected ‘Celebrity Esthetician’, his expertise in products and ingredients lead him to work with top celebrities like Carmen Diaz, Justin Timberlake, Jennifer Lopez and Estevan. Keith has recently launched Spa Enrichment Strategies, where he is the CEO – Chief Enrichment Ofﬁcer. Something special he brings to the table, is his own personal experiences. He readily shares his wisdom while enhancing the client’s self conﬁdence. West-Harrison offers his spa clients a deﬁned ‘360° Approach’. His staff is trained to help all aspects of running a spa business from ﬁnancial management, marketing and operations to training them on the latest medical trends and product selection. In 2003, Blue Water Spa literally started from scratch with no patients or clients. Just three short years later, Blue Water Spa was named the Best Med Spa in America by American Spa magazine in 2006 and went on to gain the prestigious designation again in 2007. In just ﬁve years, Blue Water Spa has doubled its space, nearly quadrupled its staff, and seen nearly 15,000 clients with an amazing 87% repeat customers. In this fast paced session, Kile Law will share her best decisions, biggest mistakes, and tells what she would do differently if she could do it all over again. Topics covered will include: • How to select med spa technology • Spa design • Recruiting and retaining an exceptional staff • Affordable and non-traditional advertising • Proven marketing techniques • And much more! Kile Law is recognized as a leader in the medical spa ﬁeld. She owns Blue Water Spa, a medical spa in Raleigh, NC with her husband Michael Law MD. The spa has been named Best Medical Spa in America 2006 and 2007 by American Spa Magazine. Kile was named Humanitarian of the year 2005 by Aesthetics International, and under Kile’s leadership, Blue Water Spa has been named the Best Place to Work in North Carolina by the Triangle Business Journal. Kile has been providing training to physicians and aesthetic professionals since 1991. Her Newport Beach, CA company Laser Aesthetics was instrumental in bringing physicians and aestheticians together . Kile has appeared on numerous television programs and in many magazines. Articles by Kile Law and interviews with her have appeared in countless medical journals and spa publications. She is an in demand speaker at both medical and spa conferences. Kile has slowed her pace recently and spends most of her time enjoying life as a wife and mother of her two young sons. 5:30pm – 8:30pm Workshop 104: The Spa “Master-Marketing-Blueprint” Craig Ure • Founder ZoomDazzle.com & President Rejuvenetix Industries, Inc. There are 5 proven and highly-effective ways to Double-Your-Spa Proﬁts at will, future proof your business, and restore your marketing mojo. “Doing nothing” isn’t one of them. Now at last you can solve your biggest and most relentless spa marketing problems. Join Craig Ure as he hand delivers you the Spa ‘Master-Marketing-Blueprint’ and 5 point leverage formula that will exponentially grow your business and deliver the “Monster” proﬁts you deserve. Craig Ure founded and co-owned 122 Fitness / Spa Clubs and 3124 Franchise Spa properties across UK and Europe. After completing his MBA in Marketing and Business studies Craig immediately joined the ofﬁcial school of business hard knocks and has spent the last 23 years dedicated to designing, developing and perfecting proven marketing processes, strategies and systems speciﬁcally for the Spa, Salon and Fitness industry. 38 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Orlando 2008 Show Program

IECSC Orlando 2008 Content Exhibitor Listings Program at a Glance Spa Business Education Wellness Education Makeup Education Your Profitable American Spa Medical Spa Education Introduction to Spa & Hospitality Operations Advanced Education Workshops Cidesco Workshops Manufacturer Education Registration Form

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