IECSC Las Vegas 2008 Show Program

Advanced Education WorkSHops • Separate registration fee required. Room numbers for each workshop will be listed in the Plan of the Day - available onsite at IECSC Las Vegas. T U E S D AY • J U LY 1 • 2 0 0 8 WORKSHOP 201 • 3 HOURS T U E S D AY • J U LY 1 • 2 0 0 8 WORKSHOP 203 • 3 HOURS 9:00am – 12:00pm 9:00am – 12:00pm How To Create, Build, Promote and Proﬁt from Your Personal Spa / and Product Brand! Dr. Keith West-Harrison, DD, LE • President, Preston Spa Business Solutions and Douglas Preston • President, Preston Inc. Creating Successful Spa Employee Compensation Packages Peggy Wynne Borgman • President and Executive Consultant, Wynne Business Name a well-known product brand and you’ll ﬁnd a great story behind it, even if that story is about deliberately turning something previously unknown into a household word. If you believe that fame and fortune is a matter of luck or a big bankroll this program will change all of that forever! From Disney to Mrs. Field’s to Bliss Spa, these once-small companies discovered the power in Concept, Compelling, Communication and Consistency to attract media and market attention and turn it into GOLD! In a sea of ordinary products and services what does it take to really stand out? Far less than you think! Spa business experts Douglas Preston and Keith West will lead you on a fascinating journey that will reveal how many successful companies grew from anonymous to famous by working the 4 C’s, and how easily you can do it to regardless of your budget or history. The 4 C’s of Branding Success is a fun, fast-paced and inspiring program that will supply you with the know-how to pull away from the pack and put your business in the fast lane of growth and earning power. Attendees will receive a CD containing the content of our program plus additional secrets to faster brand building and business success. Dr. Keith West-Harrison, DD, LE became a President of Preston Spa Business Solutions after selling his award-winning New Orleans spa. Keith is a “Master Retail Magician” and trains spa owners and therapists how to be ﬁnancially successful and emotionally satisﬁed in their careers. Known for his motivational and entertaining presentations, Keith teaches his client-ﬁrst customer service methods in seminars and tradeshows. This proven approach teaches spas to realize a 300 percent increase in their retail sales! He also consults directly with spa owners to help them realize proﬁtable and personally rewarding businesses. Douglas Preston is among the spa industry’s most inﬂuential business leaders. His leadership vision was instrumental in making his former business, Preston Wynne Day Spa in Saratoga, California, nationally known for its innovative operations and superlative customer service systems. Preston Incorporated is an internationally acclaimed business improvement company and private label skin care product manufacturer. The company’s product collection is quickly becoming the preferred source for progressive aestheticians today. Preston’s spa management seminars are conducted internationally to a wide audience, including operators and managers within the rapidly growing medispa industry. Your spa business needs a proﬁt-driven plan that grows sales, rewards customer retention, and increases productivity. Explore the pros and cons of using non-employee service providers, and new trends such as PEO’s (professional employment organizations.) We’ll examine the advantages of fee-for-service compensation models over traditional commission plans, and which affordable beneﬁts are most valued by spa employees. Participants will also learn how to look beyond “seniority” to formulate objective advancement criteria for service providers, and ways to compensate new employees as well as those in an early-stage startup spa. Participants receive a course text as well as spreadsheet tools for compensation planning. Peggy Wynne Borgman is the CEO of Preston Wynne, Inc. a spa organization founded in 1984, and the executive director of its two Preston Wynne spas. Ms. Borgman is executive consultant and seminar leader for Wynne Business, which began offering business to business services to the spa industry in 1994. Clients of the consulting division have included Hyatt Hotels, Coldwater Creek Spas, Estee Lauder, LPG America, the Peninsula Hotel Group, Glen Ivy Hot Springs Spas, and Gold’s Gym. The company has trained management employees for the top tier of the international hospitality industry, including Ritz Carlton, Four Seasons, Stillwater by Hyatt, Peninsula Hotels and Shangri-La. Her commentary on business and the spa industry has been featured in USA Today, The Wall Street Journal, Fortune Small Business and Time magazine. Ms. Borgman is a licensed California esthetician who has launched specialty skin and body care brands WynneEver, WynneElixirs and WynneOmega. WORKSHOP 204 • 3 HOURS 9:00am – 12:00pm Creating Your Ideal Dream Team Lauren Gartland • Founder/President /CEO, Inspiring Champions WORKSHOP 202 • 3 HOURS 9:00am – 12:00pm Controlling Costs and Gaining Market Share Moderated by Hannelore R. Leavy • Founder and Executive Director, The Day Spa Association Presented by members of the Day Spa Association This session will help spa (and salon) owners to refocus on the fundamentals of business instead of getting carried away with fads and trends that divert them away from their core mission. Further, we know from recent studies that there are more spas competing for less revenue in the United States. Savvy business owners must learn to attract higher market share in order to survive and ﬂourish in their respective marketplaces with new ideas and solutions in both operational efﬁciency and low/no cost marketing solutions that are sure to signiﬁcantly boost proﬁtability, and unlock the earning potential that exists in your Spa business. Are you frustrated with staff turnover? Do you struggle trying to ﬁnd the right people for your team? Do you lack proven systems and a strategy to build your dream team? If so, join Lauren Gartland as she shares the three secrets to ﬁnding and hiring your ideal dream team. Creating Your Ideal Dream Team has been designed to: • Change the way you think about building your Dream Team • Provide you with the tools you’ll need to make it happen • Set you up to win with a plan of action to succeed. You will learn: • Three easy steps to ﬁnding and hiring your “Ideal Dream Team!” • How to write a compelling “Wow” Ad that attracts the perfect people to you • How to lead powerful interviews that support you in getting more of what you want and less of what you don’t want in a team member This workshop is a must for owners and managers who understand the importance of team. You will leave with proven insights and tools to immediately move forward with creating the team of your dreams versus settling for whatever comes along. Lauren Gartland founded Inspiring Champions in 1995 and has since transformed the businesses of thousands of professionals nationally – helping them make more money, and work fewer hours while living a balanced life. Lauren is vibrant, dynamic & anything but boring! She is rated as one of the top Business Trainers and Success Coaches in the Salon and Spa Industry. Her passion and enthusiasm are contagious! Lauren has trained thousands of individuals nationally in her signature 3-day program, Champ Camp. In addition, she has personally coached thousands to the top in their life & business with her Proven Success Strategies to increase Service and Retail Sales & create a WOW experience with every guest every time. 48 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Las Vegas 2008 Show Program

IECSC Las Vegas 2008 Show Program Contents General Information Exhibitor Listings Advanced Education Workshops Your Profitable American Spa Cidesco Workshops Medical Spa Business Conference General Session Spa Business Education Makeup Education Makeup Competition Wellness Education Closing Ceremonies IBS Las Vegas Education Ad Index Registration Form Medical Spa MD Procedures

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