IECSC Las Vegas 2008 Show Program

MEDICAL Spa Business Conference • Separate registration fee required. S U N D AY • J U N E 2 9 • 2 0 0 8 10:00am – 10:50am • Room N112 S U N D AY • J U N E 2 9 • 2 0 0 8 1:00pm – 1:50pm • Room N112 Med Spa Marketing – From Consultation to Closing the Sale Bryan Durocher • President, Durocher Enterprises Protecting Your Medical Spa Business – The Importance of Business Continuity Paul Kirvan • Vice President, BCRM Northeast Practice Recommending and closing premium service sales is an art. Differentiating your services and product offerings is essential in an ever crowded market place. Learn how to deﬁne, market, close sales, and many additional components that build a successful medical spa business. • Learn Your Unique Selling Points to Distinguish Yourself from the Competition • Target Marketing Your Community to Build the Right Client Base • Understand the Four Different Communication Styles People Use and How to Sell to Them • Discover What Technology Can Help You Close Premium Service Sales • How to Effectively Cross Market Med Spa Services • Learn the Three Financial Drivers of the Med Spa Business Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, an expert for Health Journal TV, Life and Leisure TV, contributor to NBC South Florida Today and the founder of Durocher Enterprises. Bryan was named in 2008 one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher Enterprises provides coaching, consulting, global industry trends, marketing solutions for med spas, spa and industry professionals internationally. Durocher Enterprises has been published in many articles and has provided business education internationally including Spa Asia, TSA, International Beauty Show NY, Organization Mondiale Moscow, Allured’s Face & Body, America’s Spa Expo, ISSE, the Premiere Beauty Show in Orlando, and the International Esthetics, Cosmetics, and Spa Conference. How do you keep your business running during unforeseen circumstances? Do you know how to identify the potential risks to your business? This session will provide easy-to-follow steps to enable you to respond quickly to unplanned incidents. Paul Kirvan is the Vice President for Marsh Risk Consulting Northeast Region, a business continuity risk management ﬁrm. Mr. Kirvan provides a broad range of planning, research, project management, and technical writing skills that deliver focused client solutions. He has over 35 years of extensive hands-on private sector business continuity and information technology experience. Mr. Kirvan has also spoken at dozens of business continuity conferences worldwide. 2:00pm – 2:50pm • Room N112 How to Train Your Medical Spa to Be a Publicity Machine! Nancy Trent • President, Trent & Company, Inc. This session will provide tips to promote your spa to the inﬂuential media. You will also learn how to develop a successful publicity campaign and how to identify publicity trends and make them article ideas. Nancy Trent is the founder and president of Trent & Company, Inc., one of the leading marketing communications agencies for the healthy lifestyle, spa and medical spa, beauty, cosmetics, nutrition and travel industries. She is a recognized expert in those ﬁelds with over 25 years of experience creating a wide variety of successful publicity campaigns. Ms. Trent is the author of seven books on healthy living and beauty and has written many articles for business and lifestyle publications.. 11:00am – 12:00pm • Room N112 Performance Management for Team Success Glenn Morley • Allergan Practice Consultant, BSM Consulting 3:00pm – 4:00pm • Room N112 This program is targeted for managers and physicians who would like to learn more about effectively coaching and managing employees toward best individual and team work performance. The program will also cover guidelines for performance management and dealing with difﬁcult or emotional behavior. As a result of attending and participating in this program, you will be able to: Identify your current strengths and weaknesses in addressing the early stages of a performance issue; pan an effective coaching meeting with a proven coaching model; and hold employees accountable for improved and on-going performance. Glenn Morley is a consultant with Allergan Practice Consulting and is based in Boston, MA. Mrs. Morley consults with medical practices in the areas of strategic planning, cost containment, marketing, new business opportunities, referral networking, management techniques, mergers, acquisitions, partnerships, physician relations and compensation, team building, ﬁnancial controls, patient satisfaction and employee motivation. Mrs. Morley has provided services to many medical specialists including ophthalmologists, cosmetic and plastic surgeons, and dermatologists. Her work encompasses private medical practices and academic sites, as well as practice based medical spas. Designing your Spa for Function and Proﬁt Steve Kass • CEO & Founder, American Leisure Building a successful spa involves more than bricks & sticks. You can build the ﬁnest facility of marble, imported wood, brass and other elaborate ﬁnishes, but, without proper design proﬁts will plunge. In this session Steve Kass will guide you through conceptualization, space allocation, program design, architectural program development and interior ﬁnishes. Mr. Kass will focus on identifying and developing functional design as it relates to the operation and ultimately the bottom line. Steve Kass, Founder and CEO of American Leisure Corporation, continues to revolutionize the lifestyle, recreation and spa industries with cutting edge conceptualization, designs, and service standards. Over the last thirty years, American Leisure has provided consulting, design and management services to more than 60 facilities and to a wide range of clients. Mr. Kass has established American Leisure as a highly regarded company that offers continued creativity and re-invention in design and development. American Leisure has gained international acclaim as the premier operator of ﬁtness centers, spas, recreational and lifestyle facilities worldwide. MEDICAL SPA EDUCATION PROGRAMMED BY 64 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Las Vegas 2008 Show Program

IECSC Las Vegas 2008 Show Program Contents General Information Exhibitor Listings Advanced Education Workshops Your Profitable American Spa Cidesco Workshops Medical Spa Business Conference General Session Spa Business Education Makeup Education Makeup Competition Wellness Education Closing Ceremonies IBS Las Vegas Education Ad Index Registration Form Medical Spa MD Procedures

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