IECSC Las Vegas 2008 Show Program

FREE EDUCATION SPA BUSINESS EDUCATION • FREE to all attendees with daily admission. S AT U R D AY • J U N E 2 8 • 2 0 0 8 9:15am – 10:30am • Room N111 S AT U R D AY • J U N E 2 8 • 2 0 0 8 10:45am – 12:00pm • Room N111 The New Spa Customer Panel discussion moderated by: Julie Keller • Editor-in-Chief, American Spa magazine Panelists: Jean Shea • CEO and Founder, BIOTONE Marti Morenings • Founder and CEO, Universal Companies Debbie Zie • General Manager, Cal-A-Vie Spa Day Spa Financial Evaluation for Your Future Ken Cassidy • Kassidy’s Salon Management Consultants This panel will look at one of the key trends impacting the spa market: the growing client demand for customized, results-driven treatments. The panel will examine how this trend is impacting spa services and the products used in treatments. It also will look at how this trend affects staff training, marketing and pricing relative to balancing the demands for client customization with the need to maintain proﬁtability. As an example, spas are now offering multiple functions from one service, such as combining body treatments with massage. This satisﬁes the client’s need for an individualized, value-add service and at the same time helps boost the bottom line. Julie Keller is the Editor-in-Chief of American Spa, an award-winning magazine that reports on the national and international spa marketplace and is the industry’s leading publication. She is also a freelance writer who covers trends in travel, art and entertainment. Jean Shea is the founder and CEO of BIOTONE, www.biotone.com, the leading manufacturer of superior quality professional massage oils, crèmes, lotions, gels as well as spa body treatment products. Shea founded the company in 1980 and today continues in the management of the company and the creation and manufacturing of all the company’s formulas. Marti Morenings is the Founder and CEO of Universal Companies, Inc., the leading international distributor of equipment, products, and supplies to the spa and skincare industry. Managing every aspect of the business, Marti learned how to run a company from the ground up, by trial and error. She believes there is a win-win to every relationship, and attributes her 25 years of success to her ability to forge strong partnerships with vendors and customers. Just how proﬁtable can a business be? What if you don’t like your bottom line? In this session you’ll learn: • To use a ﬁnancial statement to its fullest potential • How to read your proﬁt & loss statements differently to uncover its true meaning • How to apply creativity with numbers This session is for all spa and salon owners, managers or anyone who has the desire to be. Ken Cassidy is a cosmetologist and business owner in the beauty industry for 34 years. Ken holds a cosmetology instructor license and is an accomplished writer and lecturer who has been published in numerous trade journals nationally. Among Ken’s most recent accomplishments; being presented a Resolution on the California Senate Floor for his legislative efforts by sponsoring legislation to protect the beauty industry and the consumer in California. In addition Ken was elected to the California Cosmetology Association Hall of Fame with a Life Time Achievement. Ken has taught a marketing program at the Integrative Medicine for The Anti-Aging Conference. Ken Cassidy has just been presented the 2007 Government Affairs Award by the PBA / TSA Convention in Orlando Fl. 10:45am – 12:00pm • Room N113 Double Your Income Now Lauren Gartland • Founder / President / CEO, Inspiring Champions 9:15am – 10:30am • Room N113 Building the Referral Engine: Learn How the Top Spa in New Orleans Never Paid for Advertising Dr. Keith West-Harrison, DD, LE, President, Preston Spa Business Solutions You want to add new business to your spa? Stop wasting your best asset your current clients. We will show you how much money you are losing by chasing new business when your current business is just withering on the vine. This is a spectacular look at marketing when the economy is getting worse and how to survive. Dr. Keith West-Harrison, DD, LE became a President of Preston Spa Business Solutions after selling his award-winning New Orleans spa. Keith is a “Master Retail Magician” and trains spa owners and therapists how to be ﬁnancially successful and emotionally satisﬁed in their careers. Known for his motivational and entertaining presentations, Keith teaches his client-ﬁrst customer service methods in seminars and tradeshows. This proven approach teaches spas to realize a 300 percent increase in their retail sales! He also consults directly with spa owners to help them realize proﬁtable and personally rewarding businesses. Would You Like To Double Your Sales WITHOUT Raising Your Prices OR Working More Hours? Think it’s impossible? “Not at all,” says Lauren Gartland – President of Inspiring Champions and leading Success Coach. “You can double or even triple your sales by following the practical and proven Strategies in this dynamic program – taking your business from ordinary to extraordinary!” You will learn: • A Success formula for each Service Provider to gross $100,000 per year in Service Sales! • A proven system to get all your Salon & Spa Clients in 2 to 3 extra visits per year. • Two proven ways to increase each Technician’s sales by $10,000 to $30,000 Now! • How to double your service sales without raising prices or seeing more clients. Lauren Gartland founded Inspiring Champions in 1995 and has since transformed the businesses of thousands of professionals nationally – helping them make more money, and work fewer hours while living a balanced life. Lauren is vibrant, dynamic & anything but boring! She is rated as one of the top Business Trainers and Success Coaches in the Salon and Spa Industry. Her passion and enthusiasm are contagious! Lauren has trained thousands of individuals nationally in her signature 3-day program, Champ Camp. In addition, she has personally coached thousands to the top in their life & business with her Proven Success Strategies to increase Service and Retail Sales & create a WOW experience with every guest every time. 82 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://www.biotone.com http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Las Vegas 2008 Show Program

IECSC Las Vegas 2008 Show Program Contents General Information Exhibitor Listings Advanced Education Workshops Your Profitable American Spa Cidesco Workshops Medical Spa Business Conference General Session Spa Business Education Makeup Education Makeup Competition Wellness Education Closing Ceremonies IBS Las Vegas Education Ad Index Registration Form Medical Spa MD Procedures

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