IECSC Las Vegas 2008 Show Program

FREE EDUCATION SPA BUSINESS EDUCATION • FREE to all attendees with daily admission. S AT U R D AY • J U N E 2 8 • 2 0 0 8 12:15pm – 1:30pm • Room N111 S AT U R D AY • J U N E 2 8 • 2 0 0 8 1:45pm – 3:00pm • Room N111 The Value of Accreditation for the Spa Industry Jennifer Fels, RN, MS • Executive Ofﬁcer for Standards and Surveys, IMPAC, Inc. Elizabeth Wennar-Rosenberg, MPH, DHA • Advisory Board Member, IMPAC, Inc. Getting the Most From Your Loyalty/Rewards Program Lisa Starr • Senior Business Consultant, Wynne Business Spas, especially medical spas, are crossing over into traditional health care treatments. More spa mishaps and bad outcomes are reported in the media. Accreditation can be a tool that the spas can use to reassure guests and improve their industry. Learn what accreditation is, what it can do for your spa, and how accreditation increases market share. Jennifer Fels is responsible for IMPAC Standards, oversees all survey decision making, and serves as an administrative surveyor. She works closely with the Advisory Board on development and oversight of the IMPAC Standards. With over 20 years experience in healthcare administration, she has developed an expertise in quality management and performance improvement in healthcare organizations, with state regulatory agencies, and with international businesses. Elizabeth Wennar-Rosenberg is currently a principal with Business Advancements, LLC, a consulting ﬁrm specializing in the planning and development of Medical Spas for health care providers. She has owned a spa for cosmetic rejuvenation and wellness. In addition to her background in nursing, Dr. Wennar-Rosenberg holds a degree in Business Administration, a MPH from Yale University’s School of Medicine Department of Epidemiology and Public Health and a doctorate from The Medical University of South Carolina. Do today’s customer loyalty initiatives and reward systems really keep your best customers in your spa, or are they expenses that could be better spent on other marketing programs? What’s the best way to keep your most loyal and proﬁtable clients happy, without wasting money and effort on clients who you rarely see? We’ll discuss the basics of loyalty programs and help you develop the right one for your business. • What is loyalty and how do you measure it? • Who is your target customer, and what are they worth? • Logistical challenges • Measuring impact and cost Lisa Starr has more than 25 years experience in the beauty industry, in every capacity from makeup artist to general manager of a prestigious regional chain of day spas on the East Coast. She is currently the senior business consultant to new and existing salons and spas for Wynne Business. Her knowledge and experience spans a wide range of subjects, including marketing and advertising, business operations, inventory management, leadership, human resource development, information systems, sales and public relations. Ms. Starr’s consulting portfolio spans the full array of the spa industry, from day spa start-ups and turnarounds to landmark hot springs spas, hospital spas, beauty salons adding spa services, med-spas and hotel spas. 1:45pm – 3:00pm • Room N113 12:15pm – 1:30pm • Room N113 Younger At Any Age – Meeting the Demand for Anti-Aging Supplements & Services Rallie McAllister, MD, MPH, MSEH Branding Your Spa Business Nancy Trent • President, Trent and Company Baby-boomers represent the most active and afﬂuent consumers of antiaging products and services, with a total buying power of more than $2 trillion. Determined to maintain their health, beauty, and vitality as they age, they are fueling the anti-aging revolution, one of the fastest and most proﬁtable markets in the U.S. Because baby boomers demand personalized attention that cannot be found in most physicians’ ofﬁces and drug stores, they are increasingly turning to spa professionals for anti-aging counseling, services and products. Adding a proﬁtable anti-aging supplement center to the spa requires limited investment, little space, and minimal staff involvement. This session will show you how easy it can be. Rallie McAllister, MD, MPH, MSEH specializes in nutrition, natural health, and weight management, and is the award-winning author of several books on women’s health and ﬁtness. Her nationally syndicated newspaper column is read weekly by millions throughout the U.S. and abroad. She has served as a medical expert for WebMD, and has been featured in numerous publications including USA Today, Glamour, Redbook, Cosmo, Family Circle and Prevention. In this session, you’ll learn: • Tips to transform your spa’s image into a desirable destination • How to build a strong company “essence” to increase current customer loyalty and attract potential customers • How to stand out in the saturated marketplace Nancy Trent is the founder and president of Trent & Company, Inc., one of the leading marketing communications agencies for the healthy lifestyle, spa and medical spa, beauty, cosmetics, nutrition and travel industries. She is a recognized expert in those ﬁelds with over 25 years of experience creating a wide variety of successful publicity campaigns. Ms. Trent is the author of seven books on healthy living and beauty and has written many articles for business and lifestyle publications. SAVE UP TO REGISTER BY JUNE 2 AND $100 TRADESHOW FLOOR HOURS: SATURDAY • JUNE 28 11:00am - 6:00pm SUNDAY • JUNE 29 10:00am - 7:00pm MONDAY • JUNE 30 10:00am - 4:00pm 84 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Las Vegas 2008 Show Program

IECSC Las Vegas 2008 Show Program Contents General Information Exhibitor Listings Advanced Education Workshops Your Profitable American Spa Cidesco Workshops Medical Spa Business Conference General Session Spa Business Education Makeup Education Makeup Competition Wellness Education Closing Ceremonies IBS Las Vegas Education Ad Index Registration Form Medical Spa MD Procedures

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