IECSC Las Vegas 2008 Show Program

FREE EDUCATION SPA BUSINESS EDUCATION • FREE to all attendees with daily admission. S U N D AY • J U N E 2 9 • 2 0 0 8 1:00pm – 2:15pm • Room N111 S U N D AY • J U N E 2 9 • 2 0 0 8 2:30pm – 3:45pm • Room N111 The Spa Startup Reality Check Peggy Wynne Borgman • President and Executive Consultant, Wynne Business Really Understanding Online Marketing Daniel Lizio-Katzen • Executive Vice President Technology & Online Marketing, Spa Finder, Inc. Many would-be entrepreneurs venture into the highly competitive spa market with little more than a personal vision. In this informative and entertaining session, learn how to avoid common pitfalls of spa business planning and make your startup a success. • Is your Spa Vision really a Hallucination? • Where there’s Smoke: Identifying opportunities and traps in today’s spa market • Culture Shock: how to tell if you’re really ready to own and operate a spa • Why your market research is probably wrong and what to do about it • A business plan format your banker will love • Multiplying Mistakes: the zany world of spreadsheet ﬁnancial models • Whose spa is this, anyway? Getting the help you need while maintaining “creative control” • Differentiation nation: creating distinctive DNA for your spa brand • How to get great employees to work in a new, unproven spa Peggy Wynne Borgman is the CEO of Preston Wynne, Inc. a spa organization founded in 1984, and the executive director of its two Preston Wynne spas. Ms. Borgman is executive consultant and seminar leader for Wynne Business. Clients of the consulting division have included Hyatt Hotels, Coldwater Creek Spas, Estee Lauder, LPG America, the Peninsula Hotel Group, Glen Ivy Hot Springs Spas, and Gold’s Gym. The company has trained management employees for the top tier of the international hospitality industry, including Ritz Carlton, Four Seasons, Stillwater by Hyatt, Peninsula Hotels and Shangri-La. Her commentary on business and the spa industry has been featured in USA Today, The Wall Street Journal, Fortune Small Business and Time magazine. Ms. Borgman is a licensed esthetician who has launched specialty skin and body care brands WynneEver, WynneElixirs and WynneOmega. With acronyms aplenty, Online Marketing can seem much more complicated and overwhelming than it actually has to be for spa, medical and cosmetic business owners, operators, directors and managers. This session will help you decipher some of the most important areas to your business – like Search Engine Marketing (SEM), local search, web 2.0, website optimization, and effective email marketing. After the session, attendees will have a much clearer, and truly practical understanding of where they should focus their efforts when it comes to online marketing. Some critical topics that will be covered: • What is the single biggest change you can make to your website to gain more trafﬁc and customers • How to gain more exposure and business by nurturing customer reviews across various directory sites • What Web 2.0 is, and how it might apply to, or beneﬁt, your business If you have a website (and 95-percent-plus of spas now do!), then you should attend this session. At Spa Finder, Daniel Lizio-Katzen is utilizing his deep experience with online marketing and technology to expand Spa Finder’s position as the leading brand in the spa lifestyle category. Prior to joining Spa Finder, Mr. Lizio-Katzen served as the Vice President of U.S. Operations at OctopusTravel.com where he was responsible for managing ﬁnance, technology, sales, and marketing. Prior to OctopusTravel.com, Mr. Lizio-Katzen worked in industries ranging from ﬁnance to telecome, including positions with CitiGroup’s Private Bank, Grand Central Communications, and NorthPoint Communications among others. 2:30pm – 3:45pm • Room N113 1:00pm – 2:15pm • Room N113 International Spa and Wellness Trends Bryan Durocher • President, Durocher Enterprises The Savvy Solo Esthetician 1: How to Achieve Big Success in a Small Practice! Douglas Preston • President, Preston Inc. Join author, television personality, and beauty industry expert Bryan Durocher as he shares the trends from around the globe in regards to ingredients, treatment design, staff development, and superior service all happening within the professional beauty industry. • Discover the hot new ingredients your consumers will want • Learn what treatment protocols will keep your clients coming back for more • Find out about indigenous treatments from around the world to bring into your spa • World class superior service- What does it take to keep your clients? This program is a must for all industry professionals who want to keep in tune with our global beauty economy and stay on the leading edge of business success. Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, an expert for Health Journal TV, Life and Leisure TV, contributor to NBC South Florida Today and the founder of Durocher Enterprises. Bryan was named in 2008 one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher Enterprises provides coaching, consulting, global industry trends, marketing solutions for med spas, spa and industry professionals internationally. Durocher Enterprises has been published in many articles and has provided business education internationally including Spa Asia, TSA, International Beauty Show NY, Organization Mondiale Moscow, Allured’s Face & Body, America’s Spa Expo, ISSE, the Premiere Beauty Show in Orlando, and the International Esthetics, Cosmetics, and Spa Conferences. Want to keep your esthetics practice small but not your income? Learn how I turned a one-man-operation into a lucrative career, and how you can do it, too! Who needs a large day spa with its high costs and demanding employees? You don’t have to sacriﬁce peace of mind and satisfaction to succeed, but you DO need a good plan for making the most from the least! I have that plan for you! Douglas Preston is among the spa industry’s most inﬂuential business leaders. His leadership vision was instrumental in making his former business, Preston Wynne Day Spa in Saratoga, California, nationally known for its innovative operations and superlative customer service systems. Preston Incorporated is an internationally acclaimed business improvement company and private label skin care product manufacturer. The company’s product collection is quickly becoming the preferred source for progressive aestheticians today. Preston’s spa management seminars are conducted internationally to a wide audience, including operators and managers within the rapidly growing medispa industry. 86 R E G I S T E R T O D AY ! W W W. I E C S C . C O M http://www.OctopusTravel.com http://WWW.IECSC.COM

Table of Contents Feed for the Digital Edition of IECSC Las Vegas 2008 Show Program

IECSC Las Vegas 2008 Show Program Contents General Information Exhibitor Listings Advanced Education Workshops Your Profitable American Spa Cidesco Workshops Medical Spa Business Conference General Session Spa Business Education Makeup Education Makeup Competition Wellness Education Closing Ceremonies IBS Las Vegas Education Ad Index Registration Form Medical Spa MD Procedures

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