Luxury Hotelier - June 2008 - (Page 12)

12| Journal Many benefits from giving back s luxury hoteliers, you are constantly asked to donate room nights and hold charitable functions. We all do as much as we can in this capacity, but you could be at 100percent occupancy, and your food-andbeverage outlets are busy every night with charitable causes. I recently attended a Ritz-Carlton event as a guest of Simon Cooper, president and c.o.o. At Ritz-Carlton, they take a novel approach by inviting their top clients to reach out to the community and give back. On this day, we went off to Camp Collinswood outside of Atlanta to spruce up a camp for disabled children and young adults. We cleaned up a ball field, erected a fire pit and power washed the docks, to A name a few tasks. In Mr. Cooper’s words, it was ladies and gentlemen helping ladies and gentlemen. Everyone walked away that day feeling as though they made a difference. We were not sold or given an update on a new Ritz-Carton hotel; no one was told about why we should book their hotels. We came together as a group and helped people less fortunate than us. Did Ritz-Carlton sell more hotel rooms that day? They sure did—in the thousands—since the group represented a significant amount of roomnights. How, you may ask? By building relationships and showing that the Ritz-Carlton ladies and gentlemen have heart and soul over high thread count linens and beautiful surroundings. There is no barrier to entry on the physical plant that money can buy; ultimately your clients will book with you because they trust you have the heart and soul to provide the proper hospitality. On a side note, Ritz-Carlton offers these experiences to their guests in Give Back Getaway packages. So I encourage you to practice the luxury of giving. » BY JOHN MCMAHON, GROUP PUBLISHER Hotel Amenity Program Relax. Revitalize. Rejuvenate. Indulge your guests in the luxury of L’OCCITANE L’Occitane produces high end bath and body products using authentic and natural ingredients from the region of Provence. L’Occitane’s unique hotel amenity collections are designed to inspire a lifestyle of natural beauty and well being. Bring the essence of the Mediterranean to your luxury property. Discover how by contacting a L’Occitane representative. B2B@loccitane.net | 1.800.357.8028 | usa.loccitane.com http://usa.loccitane.com http://usa.loccitane.com

Table of Contents Feed for the Digital Edition of Luxury Hotelier - June 2008

Luxury Hotelier - June 2008 Contents Editor's Letter Inform Journal Network Personalities Insight: Smith Travel Research/The Bench Properties Insight: Ecole hôtelière de Lausanne Inspire Deliver Protocols Insight: HotelWorld Innovate Development Indulge Advertisers Index Editorial Index Source Listing Dossier

Luxury Hotelier - June 2008

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