Luxury Hotelier - June 2008 - (Page 39)

“The fortunate few are heading toward the same kind of lifestyle. It’s intrinsic toward how Missoni customers lead their lives. It’s all about authenticity, the quality of everything.” Touted as among the first high-fashion hotel endeavors—Palazzo Versace opened on Australia’s Gold Coast in 2000. Donatella Versace licensed the brand to Dubai-based Emirates Sunland Group for the project, which is a member of The Leading Hotels of the World. The partnership is planning to open Palazzo Versace Dubai in 2009 at Culture Village, according to the Palazzo Web site. Even within the fashion world, labels have their own expertise. The Missoni brand will focus on fabrics and textiles. Mr. McKinnon says Missoni occasionally designed furniture to suit a particular piece of fabric, but typically chose classic furnishings to provide stability with the vibrant fabrics and color palettes. A challenge of the designer-hotel relationship, according to Mr. McKinnon, is that fashion designers, such as mother and daughter Rosita and Angela Missoni, design for a moment, for one season, “and even that season can be forgiving. The longevity of the design output is a challenge for [fashion brands],” Mr. McKinnon says. Coming next season ashion-conscious hotel brands have an appetite for strategic growth. Here’s a look at some of the planned locations: Bulgari Hotels and Resorts (Ritz-Carlton Company LLC)—Scouting in London, Rome, Paris, New York, Tokyo and resort destinations worldwide. Missoni Hotels (The Rezidor Hotel Group)— Looking carefully for entry into a “megamarket,” Mr. McKinnon says. Armani Hotels (Emaar Properties)—Armani Hotel Dubai (in Burj Dubai along with Armani Residences that opened in October 2007) in the planning stages, 2008 will bring further details. Palazzo Versace (Emirates Sunland Group)— Palazzo Versace Dubai, 2009. F — InfoConcierge FOR MORE INFORMATION: Bulgari Hotels & Resorts: www.bulgarihotels.com Rezidor Hotel Group: www.rezidor.com Missoni: www.missoni.com » Stearns & Foster® Ultra Luxury Hospitality Sleep Systems 800-707-325 . www.sealycontract.com 59 http://www.bulgarihotels.com http://www.rezidor.com http://www.missoni.com http://www.sealycontract.com http://www.sealycontract.com

Table of Contents Feed for the Digital Edition of Luxury Hotelier - June 2008

Luxury Hotelier - June 2008 Contents Editor's Letter Inform Journal Network Personalities Insight: Smith Travel Research/The Bench Properties Insight: Ecole hôtelière de Lausanne Inspire Deliver Protocols Insight: HotelWorld Innovate Development Indulge Advertisers Index Editorial Index Source Listing Dossier

Luxury Hotelier - June 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.