Luxury Hotelier - September 2007 - (Page 35)

Firsts First and only London hotel to provide complimentary 24/7 butler service for every accommodation First London hotel to provide 24/7 chauffeured Rolls-Royce service First United Kingdom hotel to have Rolls-Royce Phantoms First London hotel to offer complimentary phone service to a landline anywhere in the European Union and United States First hotel to offer personal business cards and stationery on arrival (these have private direct phone and fax numbers) First United Kingdom hotel to have a tea sommelier Create a world class spa in the privacy of your guest’s room. Make your hotel stand out from the rest… SteamSuite® Steam Showers bring the spa experience into the privacy of the guest room by converting your regular hotel shower into a combination shower and steam shower. Best of all: one generator can convert 4 regular showers into private spa retreats which will have your guests rejuvenated and looking forward to their next stay at your hotel. With the simple touch of a button, within seconds not minutes, SteamSuite’s patented FastStart™ technology transports your guest to their own private oasis. English Heritage, were commissioned by Rosewood to faithfully recreate a true 19th-century residence to the tune of £1 million (about US $2.02 million) per room. All recently refurbished, the Regency-style rooms are richly appointed. Measuring a whopping 2,900-square-feet of quiet opulence (approximately 269 square meters), the Royal Suite overlooking Hyde Park is the largest. Booked 60 percent of the time at rack rate in 2006, the suite features three bedrooms, a drawing room, a large dining area, and a study and prep kitchen. But the pièce de résistance for booking it is the on-demand chauffeur who will tool Royal Suite occupants around town in a Rolls-Royce Phantom. The hotel operates its own fleet of Mercedes, BMWs and Phantoms. “The Royal Suite is indeed our most popular accommodation,” says rooms division manager Michael Naylor-Leyland. “Our four one-bedroom Buckingham Suites [convertible to two] also top the list of preferred rooms.” Wrinkle Free enables guests to dewrinkle their clothing with the touch of a button. All guests have to do is place their ensemble in the stall, push a button and within minutes they are ready to go. Wrinkle Free is also a cost cutter. When guests use the regular shower’s hot water to steam their bathroom to de-wrinkle clothing, they usually run water for up to 20 minutes, which wastes over 40 gallons of hot water. Wrinkle Free utilizes less than one quart of water to steam clothes to satisfaction. Simple, e cient, and green make it a true winner for your guests and you: the hotel owner or operator. “Your hotel guests can enjoy a warm, luxurious, and soothing steam bath in the privacy of their shower, at the touch of a button.” Samantha Brown, The Travel Channel Amenity advantage Mr. Gelardi’s competitive spirit led to several amenities upgrades in the past two years: complimentary unlimited telephone calls to land lines in the European Union and United States; butlers carrying wireless personal digital assistants so guests can e-mail requests any time of day from anywhere in the world; England’s first tea sommelier; the three-treatment-room Spa Studio featuring products from La Prairie and Comfort Zone; and a 24/7 fitness studio. Alternatively, exercise equipment can be placed in larger rooms and spa services are offered en suite. “Revenue derived from guests’ telephone usage has been dropping for five or six years now, what with today’s mobile phone technology and lower rates,” Mr. Gelardi explains. “And what do we do as an industry to counter that? We all raise our prices some 15 to 20 percent—and for the most part, guests For more information, please call: 805.207.8110 www.steamsuite.com http://www.steamsuite.com http://www.steamsuite.com

Table of Contents Feed for the Digital Edition of Luxury Hotelier - September 2007

EDITOR’S LETTER PUBLISHER’S LETTER INFORM NETWORK PERSONALITIES INSIGHT INSIGHT PROPERTIES ROPERTIES INSPIRE DELIVER PROTOCOLS INSIGHT INNOVATE DEVELOPMENT INDULGE INSIGHT CONNECT UPDATE DOSSIER

Luxury Hotelier - September 2007

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