Luxury Hotelier - November 2007 - (Page 42)

42| Deliver Making wellness a personal experience A revitalized destination spa brings customized comfort to England’s countryside atural, holistic treatments always have been at the core of The Grayshott Spa’s philosophy, but instead of the strict, regimented experience of the facility’s health farm of the ’60s and ’70s, guests now can address the spa’s tagline: health, beauty and leisure, at the picturesque retreat just one hour away from busy London. Manager Peter Wood is part of the team that took over the spa in 2005. “We believe, in 2007, that those three scenarios fit side by side,” Mr. Wood says. The diversity of the spa’s treatments is essential to providing the perfect experience for any guest. “The main attraction to Grayshott is the treatments, but people have different expectations,” he says. “We need to find out what those expectations are in order for the guest to derive the maximum out of their stay.” Mr. Wood says the ability to get closer to the guests in the spa atmosphere is very rewarding. “In this business, you see everybody every day.” Every guest goes through a 20-minute health consultation upon arrival with a member of the team of fully trained health advisors. Grayshott offers about 90 different treatments and relies on the expertise of veteran therapists. Spa treatments include: the Guinot Revitalise exfoliation and massage (www.guinot.com) and the Thalgo Indocéane body treatment (www.thalgo. com.au). Yoga, Pilates and Tai Chi classes are offered, in addition to tennis, golf and swimming facilities. The spa’s smoking room, which Mr. Wood describes as “revolting,” from the amount of residue on its surfaces (guests N could smoke at will), was converted into an in-house cinema and lecture room. The executive team also decided to add a small selection of liquor and fruit smoothies to the beverage menu at Bubbles Bar. Mr. Wood says health farms traditionally served water exclusively, but Grayshott offers organic wines and lowcalorie Laurent-Perrier champagne (www. laurent-perrier.co.uk) with dinner. The spa also has its own line of water and has a strategic partnership with Hildon mineral water (www.hildon.com). » BY STACEY MIEYAL HIGGINS Leisure and beauty offerings were added to The Grayshott Spa’s traditional health treatments by new owners in 2005. THE GRAYSHOTT SPA Luxury Hotelier | November 2007 | www.LuxuryHotelier.com http://www.laurent-perrier.co.uk http://www.hildon.com http://www.laurent-perrier.co.uk http://www.guinot.com http://www.thalgo.com.au http://www.thalgo.com.au http://www.LuxuryHotelier.com

Table of Contents Feed for the Digital Edition of Luxury Hotelier - November 2007

Luxury Hotelier - November 2007 Contents Editor's Letter Publisher's Letter Inform: News and Notes Network: People Personalities: Traditional Innovator Insight: Smith Travel Research / The Bench Insight: Ypartnership Properties: A Front-Row Seat to Moscow Properties: Northern Star Inspire: Outdoor Showers Deliver: Wellness and Fitness Protocols: The Real Deal Insight: Cornell University Innovate: In-Room Technology Development: Global Project Pipeline Indulge: Coffee and Tea Insight: Ecole hôtelière de Lausanne Connect: Regional Marketing Update: IH/M&RS Luxury Product Collection Dossier: Davide Bertilaccio of The Rocco Forte Collection’s Le Richemond

Luxury Hotelier - November 2007

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