Luxury Hotelier - February 2008 - (Page 9)

Dubai to host travel summit he World Travel & Tourism Council announced that Dubai will be the host location of the Global Travel & Tourism Summit taking place April 20-22. At the official launch, Sheikh Ahmed bin Saeed Al Maktoum, president of the Dubai Department of Civil Aviation and chairman and chief executive of Emirates Airline & Group, and Geoffrey Kent, chairman of the WTTC and chairman & c.e.o. of Abercrombie & Kent, signed an accord establishing the industry’s most significant public-private partnership. This partnership, comprising the Government of Dubai, Emirates, Jumeirah, Nakheel and WTTC, will guide the development of the Summit, an event that will bring industry and government leaders together in Dubai to discuss the priorities for the world’s largest generator of jobs and prosperity: travel and tourism. Briefly InterContinental Hotels Group and ALDAR Properties signed a development agreement detailing a strategic partnership between the two companies that will result in the development of a number of new IHG-branded hotels in Abu Dhabi, United Arab Emirates. A contract also was signed relating to the development of a new InterContinental hotel scheduled to open in 2011 at the Al Dana precinct at ALDAR’s Al Raha Beach development. The hotel will include more than 300 rooms and suites along with conference facility in a waterfront location. Mobil Travel Guide unveiled its list of Mobil four- and five-star hotels, restaurants and spas. This is a milestone year for a company that has recognized quality in the travel industry for the past 50 years. The complete list of Mobil Star award winners and updated comprehensive reviews written by Mobil Travel Guide’s experts are available at www.mobiltravelguide.com Preferred Hotel Group and its advertising agency, On Target Advertising, took home the Departures’ Magazine Luxury Travel Achievement Award for 2007. The honor was presented at the Hospitality Sales & Marketing Association International’s Annual Adrian Awards gala in January in New York City. The award recognizes the Adrian Awards Gold winner that best exemplifies effective and creative advertising to the affluent market. K Hotels added five new properties to its membership portfolio of boutique hotels. The Pelican Hotel in Miami Beach, Florida, the Mago Estate Hotel on the Caribbean island of St. Lucia, the aimia hotel in Mallorca, Spain, the Vaela Pallas Cultural Resort and Spa in Greece, and the Lato Boutique Hotel on the island of Crete all have selected K Hotels as their sales and marketing representation company. T MADINAT JUMEIRAH Sofitel redefines strategy, segment S ofitel Luxury Hotels, a luxury brand of Accor Hotels SA, revealed its strategic plan to elevate the brand into the premium end of the international luxury hotel market. The brand aims to become a new global reference in international luxury hotels between now and 2010. The new Sofitel creates unique contemporary luxury hotels and resorts in the world’s most attractive destinations, by the artful blending of its French origins and the very best of local cultures. Sofitel Luxury Hotels will broaden its luxury offer with the creation of two sister brands to address niche segments in the luxury market: Sofitel Legend, a collection of unique legendary properties with exclusive services, destined for travelers seeking the ultimate luxury experience; and So by Sofitel, a creative, edgy and stylish offering dedicated to a new generation of guests. SOFITEL LA www.LuxuryHotelier.com | February 2008 | Luxury Hotelier http://www.mobiltravelguide.com http://www.LuxuryHotelier.com

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Luxury Hotelier - February 2008 Editor's Letter Publisher's Letter Inform Network Forever Young Evolution for Jumeirah Insight Diamond in the Rough Amenities Televisions Art in Residence Yield Management Development Wine Lists Marketing to Locals Update Advertisers Index Editorial Index Source Listing Dossier

Luxury Hotelier - February 2008

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