Luxury Travel Advisor - May 2008 - (Page 69)

in his driveway.º Instead, Frank said, today' s HNWIs yearn for life experiences that set them apart from their peers. To illustrate, Frank told the story of a man he met in his research for Richistan who traveled with his family to Antarctica, where they studied penguin migration for 10 days. Not only did his subject enjoy an extravagant 10-day expedition with his family, but when he returned home to regale friends with tales of his family' s journey, no one knew how much he spent to make it happen. Frank' s point: Sell values, not value, a philosophy we find particularly pertinent for luxury travel advisors, whose business is creating such experiences. During another discussion, ª Creating a Motivated Staff That Wins Over Guests,º among panelists Alan Fuerstman of Montage Hotels & Resorts; Jeff Klein of JK Hotel Group; and Didier Le Calvez of ShangriLa Hotels and Resorts (they' re pictured at left, respectively, with Travel & Leisure' s Laura Begley, who moderated), the similarities between hotel staff and guests and luxury travel advisors and their clients became quite apparent. ª Thoughtful anticipationº was a recurring theme of the discussion: Fuerstman used the phrase to describe an employee who, upon overhearing a client' s kids gabbing about their dad' s approaching birthday, asked the hotel pastry chef to bake a cake, which was placed in the family' s room with a hand-written card from the staff. ª That thoughtfulness created a lifelong memory for that guest,º Fuerstman said, Photos ©Ryan Miller/Capture Imaging ª and a loyalty to Montage.º Keep that in mind as you set about taking care of your own clients. Perhaps the most thoughtprovoking panel of the Summit saw four Gen-Y and Millenial guests, aged 15, 20, 24 and 25, take to the stage to name their likes, dislikes, wants and needs when it comes to consuming all things luxury. Moderator DeeDee Gordon of Look-Look Inc. used the term ª Luxury 2.0º to describe the new brand of luxury these privileged youth have inspired, thanks to a level of connectivity that far surpasses that of any prior generation' s. Panelist Nicole Campbell, a 25year-old TV producer, unabashedly listed first-class flights and fine dining among her travel must-haves. ª They' re investments in myself,º she said. ª They make me feel glamorous.º Keep your finger on the pulse of this fascinating demographic; your expertise will keep them better connected than ever. Ð Lindsay Lambert WHAT IF WE ROLLED OUT THE Green CARPET FOR YOU? Whatif Secrets.com ©2008 AMRESORTS. http://www.silversea.com http://www.rssc.com http://www.whatifsecrets.com

Table of Contents Feed for the Digital Edition of Luxury Travel Advisor - May 2008

Luxury Travel Advisor - May 2008 Contents Publisher's Letter Editor's Letter Park City Riviera Maya Italian Castles Rotorua China Villa Retreats The Ritz-Carlton, Powerscourt Rancho Bernardo Port Ghalib Dead Sea Spas Silversea The Professor The Pulse Jetset Report Sightings Source List

Luxury Travel Advisor - May 2008

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