Luxury Travel Advisor - August 2007 - (Page 74) THE FACTS Where do affluent consumers want to travel to next? Virtuoso (www.virtuoso.com) recently conducted a survey through its lifestyle publication, Virtuoso Life, to determine what’s on consumers’ minds. All told, approximately 10,500 respondents answered the survey. The top five answers for a sampling of categories are below. 2008: TOP PICKS FOR AFFLUENT VACATIONERS Top Dream Destinations 1. Italy 2. New Zealand 3. French Polynesia 4. China 5. Antarctica Great Adventures 1. On safari in Serengeti National Park 2. Sailing in the Caribbean 3. Biking in the French countryside 4. White-water rafting on the Colorado River 5. Scuba diving in Belize WHERE THE W ANT TO WEALTHY Top Educational Travel Experiences 1. Cooking school 2. Archaeological exploration 3. Foreign language immersion 4. Tracing family lineage 5. Sports lessons Best Gourmet Cities 1. Paris 2. Florence 3. Genoa, Italy 4. New York City 5. New Orleans PLAY Most Desirable 2008 Sporting Events 1. Summer Olympic Games, Beijing, China (August 2008) 2. Super Bowl, Glendale, Arizona (February 2008) 3. Wimbledon Championships, London, England (June 2008) 4. Kentucky Derby, Churchill Downs, Louisville, Kentucky (May 2008) 5. Masters Golf Tournament, Augusta National Golf Club, Augusta, Georgia (April 2008) Top Wine Regions to Visit 1. Tuscany, Italy 2. Bordeaux, France 3. Napa Valley, California 4. Loire Valley, France 5. Champagne, France Top Island Escapes 1. Greek Isles 2. Hawaiian Islands 3. Tahiti 4. Bora Bora 5. Galapagos Islands Most Alluring Cruise Itineraries 1. Mediterranean 2. Australia/New Zealand 3. Alaska 4. European Rivers 5. Nile River Hottest Cultural Happenings 1. Sydney Festival, Sydney, Australia (January 2008) 2. Cunard’s Queen Victoria Maiden World Cruise, New York City (January 2008) 3. Cannes Film Festival, Cannes, France (May 2008) 4. Edinburgh Festival Fringe, Edinburgh, Scotland (August 2008) 5. Quebec City’s 400-Year Anniversary Festivities (July 2008) Source: Virtuoso Life Perfect Family Vacation Destinations 1. Hawaiian Islands 2. Australia 3. Ireland 4. Costa Rica 5. Galápagos Islands 74 LUXURY TRAVEL ADVISOR | August 2007 http://www.virtuoso.com
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