Nightclub & Bar Convention and Trade Show - March 1-4, 2009 - (Page 10) CONFERENCE SCHEDULE PRE-CONFERENCE WORKSHOPS 11:30-1:00 1:00-5:00 Innovative Business Strategies for the New World Jon Taffer Beverage Programs That Makes Cents & Training Innovations “Magic” Mike Werner WELCOME LUNCH Speaker: Chef David Adjey The Price is Right Making your Restaurant a Money Making Organization: Surviving & Thriving in Tough Times Ron Wilkinson Bill Main CONFERENCE PROGRAM 10:00 AM 11:00 AM Whiskey for Women Strategies for Increasing Sales in a Down Economy Robert Plotkin & Sean Ludford How to Thrive in Challenging Times Smart Bar Security, Part 1: Training Employees Using Role Play Robert C. Smith Secrets to Achieving a Great Bar Cost Tim Johnson Meghan Leary & Bridget Albert 11:15–12:00 PM 1:00–2:00 PM 2:15 PM–3:15 PM 3:30–4:30 PM Driving Beverage Profits in a New Economy Patrick Henry Tim Kirkland KEYNOTE ADDRESS – Celebrity Insights: What’s Going on Out There Thirsty Traveler Kevin Brauch and Chef David Adjey of Restaurant Makeover STATE OF THE INDUSTRY KEYNOTE ADDRESS – Protecting Ourselves from the Perfect Storm Dr. Peter H. Cressy, President & CEO, Distilled Spirits Council 2009 Nightclub & Bar Top 100 Panel: Who is Succeeding and How – David Henkes, VP, Technomic – moderated by Donna Hood Crecca, Editorial Dir. Nightclub & Bar Magazine Proven Strategies for Maximizing Profitability Robert Plotkin & Sean Ludford The Future of Mixology Smart Bar Security, Part 2: Preventing Lawsuits by Knowing the Limits Robert C. Smith Harness the Power of Music! Moderated by Livio Lauro Wyatt Magnum 10:00–11:00 AM Creating A Profitable, Sales-Building Bar Menu–Why a Food Menu but No Beverage Menu? Mark Vidano Profiting from the Hottest Beverage Trends Robert Plotkin & Sean Ludford Responsible Service Training for the New Millennium Sam Stanovich & Adam Chafetz Elevating the Image of Beer On Your Menu Ed Farley Staff Incentives: Turning “Whatever!” into “Whatever it Takes!” T.J. Schier 11:15–12:00 PM Noon 1:30–2:30 PM 2:45–3:45 PM 4:00–5:00 PM The Green Bar Serious Business: Bartender Education Livio Lauro, Edward Korry and Dale DeGroff Maximize Your Space, Minimize Your Cost YWS Architects & Societe Hospitality KEYNOTE ADDRESS Steven T. Shlemon, President, Carrabba’s Italian Grill EXHIBIT HALL OPENS HOURS: 12–6 MANAGING COSTS THROUGH DIFFICULT TIMES moderated by Richard Verrecchia, Director of Beverage, OSI Restaurant Partners AWARD WINNING BEVERAGE PROGRAMS TO INCREASE SALES moderated by Patrick Henry, President & CEO, Patrick Henry Creative Promotions, Inc. What Makes a Lounge an Ultra Lounge? Wyatt Magnum Text Messaging & Social Networking: The Ultimate Digital Marketing Combination Michael Lamb H. Joseph Ehrmann 10–11 AM Age Verification Today Marketing Beer in a Cocktail Culture Setting up Your Bar & Bartender for Culinary Cocktails H. Joseph Ehrmann Beating the Odds During an Economic Downturn Moderated by Alex Picken How Amusements Can Help You Drive Profits Jim Chapman Sam Stanovich 11:15–12:15 PM Noon 1:00–2:00 PM 2:15–3:15 PM USBG Master Accreditation Program Testing Moderated by Beer Goddess Lisa Morrison BEVERAGE TRENDS – THE FUTURE OF THE COCKTAIL – moderated by David Commer, President, Commer Beverage Consulting EXHIBIT HALL OPENS – HOURS: 12–5 CREATING A PREMIUM BEVERAGE PROGRAM – moderated by Michelle Pae, Senior Director National Accounts, Terlato Wines International Positive Responses to the Negative Economy: Changes that will Keep You in Business Brandon & Shawn Perry and Mike Corbett Let’s Talk Marketing: What Really Speaks to your Audience? The Bottom Line on Fun: How to Make Money on Amusement Equipment Interactive Marketing 2009: A Fun, New Way to Build Traffic & Customer Loyalty Ray Ford USBG Dave Yasnoff & Brandon Brown Robert Vittitoe >> 10 | 1-866-692-2066 | ncbshow.com http://www.ncbshow.com
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