Nightclub & Bar Convention and Trade Show - March 1-4, 2009 - (Page 13) Driving Profits Driving Profits in the new economy Woman” is comfortable chipping away at not only the glass ceiling but also the traditional male whiskey glass. She lives in the Age of Whiskey Enlightenment and looks to “trade up” in all aspects of her life: the best job, the best lifestyle, the best libation. Meghan Leary, author of The Whiskey Woman, will help you reach this growing market, while master mixologist Bridget Albert shares ideas for irresistible whiskey cocktails. Secrets to Achieving a Great Bar Cost Tim Johnson President, Tim Johnson and Associates, LLC There are two ways to make more money: increase your sales or decrease your costs. Tim Johnson will address the latter in this informative session. With over 30 years of hospitality and beverage industry experience, Tim will share some of the successful cost-saving secrets he has employed at Champps, Applebee’s, Houlihan’s and other concepts. Learn new tactics for improving the profitability of your bar business in difficult economic times…determining the bar costs you should be running…calculating free pouring versus measuring…identifying the ideal glass size, ice cube size, and much more. Proven Strategies for Maximizing Profitability Robert Plotkin, Founder, BarMedia Sean Ludford, Director, BevX.com In an uncertain economy, you need to safeguard cash flow and protect every ounce of profit. Eliminating financial black holes behind the bar takes knowing what to look for and making the necessary adjustments at the appropriate time. Join journalists/beverage consultants Robert Plotkin and Sean Ludford as they cover troubleshooting pour cost, controlling labor costs, reducing bartender turnover, implementing cash controls and avoiding getting ripped off by unscrupulous bartenders. Drawn from a combined 50+ years of hands-on experience, this invaluable program is guaranteed to help you begin realizing more profit per dollar of beverage revenue. Strategies for increasing Sales in a Down Economy Robert Plotkin, Founder, BarMedia Sean Ludford, Director, BevX.com Odds are, your customers have less money in their pockets now than they did last year. That’s no reason, though, to accept declining beverage sales. Presented by journalists/beverage consultants Robert Plotkin and Sean Ludford, this fast-paced seminar is loaded with proven strategies for boosting revenue while adding pizzazz to your beverage line-up. You’ll learn scores of easily implemented, profit-generating ideas for increasing profitability without raising drink prices, building repeat business and improving the appeal and quality of your bar’s drinks. Let their combined 50+ years of hands-on experience work to your benefit. super session 2:15 – 3:15 pm 2009 Nightclub & Bar Top 100 Panel: Who is Succeeding and How David Henkes, Vice President, Technomic Inc. Moderator: Donna Hood Crecca, Editorial Director, Nightclub & Bar Magazine Partnering with market research firm Technomic to survey leading operators, Nightclub & Bar Magazine has identified the Top 100 nightclubs, bars and lounges. David Henkes will present the methodology and results of the survey, as well as insights about the Top 100. Donna Hood Crecca will then moderate a panel of several Top 100 operators, who will share what’s driving their success and the trends they see emerging in 2009. Come find out who the top players are and how they’re not only surviving, but succeeding! The Future of Mixology Moderator: Livio Lauro, National President of the USBG; Panelists include: Bridget Albert, Master Mixologist, Southern Wine & Spirits; Brian Van Flandern, President & Owner, Creative Cocktail Consultants ; Bobby G Gleason, Master Mixologist, Beam Global Spirits and Wine; Tony Abou-Ganim, The Modern Mixologist; Francesco Lafranconi, National Director of Mixology & Spirits Education, Southern Wine & Spirits of America, Inc With the unpredictable economy, competition is at an all-time high: To be “the best” at the profession of bartending and its surrounding careers, you can no longer squeak by. You must train and educate yourself to rise above and stand out from the rest. Where is the profession going, and where will its leaders take mixology next? Education, networking and keeping up with and setting new trends has never been more important. Come ask the industry’s top mixologists how they have managed to stand out over the years and where they see this industry going! How to Thrive in Challenging Times Tim Kirkland, CEO, Renegade Hospitality Group Beyond the daily, grim economic headlines, operators face uncertainty in nearly every direction. Rising costs, increased regulation, declining sales, growing competition and fewer customers are making even the most seasoned operators assess the new realities and seek new answers. While there is no surefire formula to success in today’s marketplace, industry leaders are employing some tactics they believe to be powerful even during the worst of times. Tim Kirkland, author of the internationally best-selling book “The Renegade Server,” will share behind-the-scenes best practices of America’s best run and most profitable operations in the areas of training, service and loyalty. 3:30 – 4:30 pm Driving Beverage Profits in a New Economy Patrick Henry, President & CEO, Patrick Henry Creative Promotions, Inc. Whether the economy slows down or is at a record high, one thing never changes: Consumers enjoy a cocktail, beer or glass of wine. In a down economy, the key is to drive beverage sales through creative programs; Patrick Henry will show you how you can do that on a limited budget. Join Patrick in this high-energy seminar as he covers sales-generating ideas, proper training techniques, traffic-driving programs and creative promotions for instantly increasing sales, and will discuss the importance of servers in increasing sales. Smart Bar Security, Part 1: Training Employees using Role Play Robert C. Smith President & CEO, Nightclub Security Consultants Inc. This training technique is used by law enforcement agencies across the country. At this session, each participant will experience roleplay scenarios as both an observer and an actor. Then Robert will help participants create a list of possible role-play scenarios that can be taken back to their club or bar to train their staff. Attend Part 1 and 2 of these security sessions by Robert Smith to earn a certificate of completion. 13 http://www.BevX.com http://www.BevX.com
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