Nightclub & Bar Convention and Trade Show - March 1-4, 2009 - (Page 15) Driving Profits Driving Profits in the new economy super session 1:30 – 2:30pm Managing Costs Through Difficult Times Moderator: Richard Verrecchia, Director of Beverage, OSI Restaurant Partners Panelists: Stan Novack, Vice President of Concept Development, HMSHost; Cindy Busi, Worldwide Beverage Director, Hard Rock International; Tim Johnson, President, Tim Johnson & Associates and Magic Mike Werner, Chairman, ShowTenders, Inc. Successful operators are successful because they plan ahead to ensure success through difficult times. As today’s economy puts a squeeze on consumers’ dining-out dollars, operators are looking to make smart moves to minimize costs, increase efficiency and improve their bottom line without compromising quality. This panel has been there and will share their best practices for managing costs when times are tough. 4:00 – 5:00 pm The Green Bar H. Joseph Ehrmann, Founder, Cocktail Ambassadors, & Proprietor, Elixir Green business is not only a trend but a new business paradigm. If you are not sure what that could mean for your bar, join this seminar focused on the changes you can make to be a more environmentally friendly business while improving both your top and bottom lines. H. Joseph Ehrmann, Proprietor of California’s first green-certified bar, Elixir, and Founder of Cocktail Ambassadors, leads a panel discussion that helps demystify the “green movement” in the bar business and how you can benefit from it. What Makes a Lounge an Ultra Lounge? Moderator: Wyatt Magnum, President, CMS & Magnum Music Group Operating a successful ultra lounge requires thoughtful planning, conceptualization and implementation. A panel of trendsetting lounge operators will share insider secrets on making an ultra lounge ultra successful. They’ll address all-important elements including interior design, location, bar inventory, music, lighting and more. Text Messaging & Social Networking: The ultimate Digital Marketing Combination Michael Lamb, President & Co-Founder of Opt It, Inc. The need to communicate with your customers through nontraditional means has never been greater. In today’s society, consumers are exposed to thousands of marketing messages each day. How do you cut through the clutter and ensure that your message gets through to your audience? The text messaging/social networking combination enables you to create a one-toone dialogue via the Web or mobile channel and helps your message stand out. Offering your customers access to information through multiple platforms gives them the opportunity to receive your personalized, exclusive and relevant offers and promotions through the channel of their choice. Join Michael Lamb and a panel of owner/operators to learn how smart marketers are using these tools to create true one-to-one relationships with their customers. Serious Business: Bartender Education Panelists: Livio Lauro, National President of the United States Bartenders’ Guild; Edward Korry, Associate Professor, Johnson & Wales University; Dale DeGroff, BarSmarts Moderator: Donna Hood Crecca, Editorial Director, Nightclub & Bar Skill and knowledge are a bartender’s most important tools today, and with the advent of new training and certification programs, opportunities abound to ramp up on both. Panelists representing several major initiatives, including BarSmarts, USBG Master Accreditation Program and Johnson & Wales University, will outline the importance of formal training, the value of certification and how to choose the right program for you. super session 2:45 – 3:45 pm Award-Winning Beverage Programs to increase Sales Moderator: Patrick Henry, President & CEO, Patrick Henry Creative Promotions, Inc. Panelists: David Brown, Vice President of Operations Support, Houlihan’s; Cindy Busi, Worldwide Beverage Director, Hard Rock International; Matt Durbin, Director of Brand Marketing, T.G.I. Friday’s; and John Lingo, President, A New World Production Get true insight as this panel of beverage marketing experts discusses beverage programs with the power to boost your sales to new heights. Find out how critical training and a strong foundation are to success and how you can elevate your bottom line through a small but organized effort. Maximize your Space, Minimize your Cost Tom Wucherer, Principal, YWS Architects Jon Sparer, Principal, YWS Architects Kelley Jones, CEO, Societe Hospitality Variety is the spice of life, and change is necessary to keep your nightclub or restaurant fresh and vibrant. How can you inject new life into your business and improve your existing space through design while minding costs? Tom Wucherer and Jon Sparer of Las Vegas-based YWS Architects, and Kelley Jones of Societe Hospitality, lead this session, which will help you make the most of what you have without breaking the bank. Tom, Jon and Kelley understand the ultra-competitive nightlife landscape and what it takes to do it right the first time. wednesday, March 4 10:00 – 11:00 am Age Verification Today Sam Stanovich, Director, ServSafe Alcohol Sales to underage guests is the second most common offense by on-premise operators, and preventing sales to minors is top-of-mind for regulators. Learn about the cutting-edge tools and techniques available today to help operators make sure they’re up to speed on the latest in fake ID creation and detection, and how to deal with the individual trying to pass the fake. Marketing Beer in a Cocktail Culture Moderator: Lisa Morrison Why are craft beers a key component in the cocktail culture? How do you know which beers to include in your bar? What’s the best way to market boutique beers? Award-winning beer writer Lisa Morrison (aka The Beer Goddess) leads a panel discussion with top experts in marketing beer in a cocktail culture. >> internationalhospitalityweek.com 15 http://www.internationalhospitalityweek.com
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