Nightclub & Bar Convention and Trade Show - March 1-4, 2009 - (Page 16) soMething for everyone Setting up your Bar and Bartender for Culinary Cocktails H. Joseph Ehrmann, Founder, Cocktail Ambassadors, & Proprietor, Elixir Join Cocktail Ambassadors Founder H. Joseph Ehrmann (also, Proprietor of San Francisco’s historic saloon, Elixir) and his team of Ambassadors for a presentation on how to adapt your bar and staff to making culinary cocktails. In today’s cocktail market, you need to have a plan to adapt your bar design and operations to efficiently and profitably execute creative and delicious culinary cocktails. That plan should include physical changes, the establishment of new systems, financial analysis and proper staff training and motivation. All of these issues and more will be addressed in a presentation that will show you the way from an old business model to a new era for your bar. you can to earn customer loyalty? Twenty-one year industry veteran Jim Chapman will share his insights into coin-operated amusement games and how they can help you grow your business and make your location stand out from the crowd. super session 1:00 – 2:00 pm Creating a Premium Beverage Program Moderator: Michelle Pae, Senior Director of National Accounts, Terlato Wines International Panelists: Tylor Field iii, Vice President of Wine and Spirits, Morton’s, The Steakhouse; and Don Stanczak, Senior Food and Beverage Executive, Interstate Hotels and Resorts ; and Scott Schmidt, Regional Director of Operations, Beverage Director, Mitchell’s Fish Market In upscale establishments, food and beverage programs must mesh seamlessly and provide customers creative as well as traditional options. This panel of upscale experts will share invaluable insights into building beverage sales in upscale establishments. Building a Wine Program David Pennachetti, President, Wine Guru Services LLC Developing a wine program involves a variety of activities. First, review your current program from a menu layout, sales mix (brand and price), inventory movement and profitability standpoint. Survey managers, staff and guests to document their feedback. Then develop the direction for your new wine program. David Pennachetti will help you identify the specific questions that need to be answered in reviewing your current program, and discuss the factors you need to take into account (taste, bottle cost, brand recognition, supplier/distributor partnerships, glassware, storage, competitors, training, evaluation, promotions and profitability) to develop a successful wine program. Beating the Odds During the Economic Downturn Moderator: Alex Picken, CEO, Picken Real Estate, Inc. and Nightlife Brokerage, Inc. Panelists: Greg Jarmolowich, Managing Director, The Opium Group/Prive Las Vegas; Sal Tommasino, Owner, All Season Protection Services Inc.; Ronen Kaminitz, Founder and CEO, HGR Group; Steve Salvesen, Founder, R. I. P. Construction Consultants, Inc.; Eddie Dean, Owner/Managing Partner of Pacha NYC Alex Picken returns to Vegas with a world-class panel of nightlife experts. Their discussion will feature effective industry innovations, marketing tips that work and winning promotional solutions. Interact with some of the most successful East/West Coast club owners who have proven the power of their methods to achieve record results with club openings in top markets – Vegas, Manhattan, LA, Miami – along with savvy industry advisors, whose company services generate club owner demand nationally. These experts know what it takes to bring your business to the next level and will reveal how to keep patrons coming back for more even during tough economic times. The panel will highlight surefire ways to keep your venue clicking, answer your questions and pinpoint key branding strategies to build customer loyalty and keep you ahead of the game. Best Food and Beverage Management Practices Moderator: Mark Vaughan, Editor & Publisher, Santé Magazine Let’s face it: In times like these, tight management policies are a must. Our panel of top food and beverage management experts will share the secrets of how they and their establishments succeeded in highly competitive and challenging markets. Whether casual, upscale bistro, or finedining, chain or single unit, this seminar is for you. 2:15 – 3:15 pm uSBG Master Accreditation Program Testing The profession of bartending, and its surrounding careers, has resurged, and competition is at a record high. Self-proclaimed bar-related titles no longer set individuals apart for their talent and product knowledge, because most of these titles are untested and unregulated. The United States Bartenders’ Guild has created the USBG Master Accreditation Program to remove that ambiguity and set a reliable standard. The USBG Master Accreditation Program is a testing system with three tiers of achievement. You must complete these tests in order. The first-level test of the MA Program, The USBG Bartender Exam, will be administered at the Nightclub & Bar Show on Wednesday, March 4. This 100-question multiple-choice, true/false test covers all spirit categories, sake, beer, wine and cigars, service, history of the cocktail and so much more. If you are ready to start pursuing your super session 11:15 am – 12:15 pm Beverage Trends: The Future of the Cocktail Moderator David Commer, President, Commer Beverage Consulting Panelists: Doug Jackson, Senior Director of Beverage Development, Darden Restaurants, Inc.; Randy Steinbrenner, former Vice President of Marketing, Tony Roma’s; Tony Garcia, President, Mix It Up Join this dynamic panel of market leaders to hear their take on what’s happening with beverage trends. They’ll weigh in on alcohol-free and adult beverages, as well as explore the current trend of synergies between mixology and the kitchen. Hear insights into everything from new flavors to antioxidants and the difference between trends and fads. How Amusements Can Help you Drive Profits Jim Chapman, VP Sales and Marketing, Family Fun Companies Today, business owners need every advantage they can get. The new economy forces you to look at the “total package” you offer customers, as competition for discretionary dollars grows increasingly intense. Are you doing everything 16 Register Early & Save | 1-866-692-2066 | ncbshow.com http://www.ncbshow.com
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