Travel Agent - February 2, 2009 - (Page 38)

WILL CULTURE Survive the Recession? BY MARK ROGERS Budget cuts to cultural institutions could have a dramatic effect on tourism in U.S. cities EW YORK City’s Metropolitan Opera struggles as its $300 million endowment drops by a third. A few blocks from The Met, venerable Carnegie Hall cuts $4 million from its budget and takes a scalpel to its 2009-10 schedule, slashing it by 10 percent. The Akron (Ohio) Art Museum makes internal cuts and postpones exhibitions as it faces a fiscal freefall. In Massachusetts, the Worcester Center for Crafts, one of the city’s oldest cultural institutions and one of the oldest craft schools in the country, suspends daily operations and faces permanent closure if it fails to raise $1 million by the end of the month. It’s a scene that is being replayed across the country. Cultural institutions in the U.S. are facing cutbacks as state and local governments hammer out new budgets with reduced revenues. Even when cuts are equal across the board, cultural institutions such as museums and theaters find it necessary to rein in their plans and vision for the year. For example, the Department of Cultural Affairs in Nevada will suffer a 35 percent reduction in its budget, meaning Nevada’s museums will be closed four days of the week. In Detroit, the General Motors Foundation has already notified about a dozen arts and cultural groups, including the Detroit Symphony Orchestra, Music Hall, the Michigan Opera Theatre and the Detroit Institute of Arts, that their customary annual support of $1 million from the company won’t be forthcoming in 2009. “When the economy gets a cold, the arts get pneumonia,” observes Michael McDowell, senior director of cultural tourism, LA INC (www.lainc.us), a division of the Los Angeles Convention & Visitors Bureau. How This Influences Your Business What does this mean for travel agents? While golf, spa and honeymoon vacations might be more high-profile than cultural attractions, surveys show how important cultural venues and special events are in attracting high-spending visitors to a destination. McDowell shared some eye-opening statistics from the 2007 Annual TNS American Traveler Survey. The study shows that about half of the visitors to Los Angeles participate in at least one cultural activity, a figure that holds true for other cities throughout the U.S. Twenty percent of total visitors to Los Angeles choose the destination primarily for a cultural activity. These visitors represent revenues of $2.8 billion. Visitors who have culture at the top of their travel agenda also tend to stay a day and a half longer and spend 50 percent more. This creates a ripple effect that contributes to restaurants, hotels, shops and local transportation. It’s easy to see how these clients could be especially profitable for the travel agent. 38 | TravelAgent February 2, 2009 N “” “The mayor and the San Francisco CVB are doing everything they can to help the city’s cultural institutions. —RICHARD PETERSON, ” CALIFORNIA ACADEMY OF SCIENCES http://www.lainc.us

Table of Contents Feed for the Digital Edition of Travel Agent - February 2, 2009

Travel Agent - February 2, 2009 Contents Resortquest Hawaii Embraces Aston Hotels & Resorts Sandals’ Butch Stewart is Focusing on the “Now” From the Publisher Europe: Comfort, Convenience and Hospitality in Turkey Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement Las Vegas: Encore Opens in High Style Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations Caribbean: Anguilla's New and Improved Cap Juluca Cruises: Fred. Olsen Relaunches the Braemar Cover Story: Culture Crash Ski: Hitting the Slopes in Banff and Lake Louise, Canada Agent Profile: Let’s Travel Together’s Billy B. Martin Connects with Clients E-mail Marketing Tips from Cruise Executives Looking for a Positive Spin in Negative News In the Spotlight Editorial Index Advertising Index

Travel Agent - February 2, 2009

Travel Agent - February 2, 2009 - (Page CW1) Travel Agent - February 2, 2009 - (Page CW2) Travel Agent - February 2, 2009 - (Page CW3) Travel Agent - February 2, 2009 - (Page CW4) Travel Agent - February 2, 2009 - Travel Agent - February 2, 2009 (Page Cover1) Travel Agent - February 2, 2009 - Travel Agent - February 2, 2009 (Page Cover2) Travel Agent - February 2, 2009 - Contents (Page 1) Travel Agent - February 2, 2009 - Contents (Page 2) Travel Agent - February 2, 2009 - Contents (Page 3) Travel Agent - February 2, 2009 - Resortquest Hawaii Embraces Aston Hotels & Resorts (Page 4) Travel Agent - February 2, 2009 - Resortquest Hawaii Embraces Aston Hotels & Resorts (Page 5) Travel Agent - February 2, 2009 - Sandals’ Butch Stewart is Focusing on the “Now” (Page 6) Travel Agent - February 2, 2009 - Sandals’ Butch Stewart is Focusing on the “Now” (Page 7) Travel Agent - February 2, 2009 - From the Publisher (Page 8) Travel Agent - February 2, 2009 - From the Publisher (Page 9) Travel Agent - February 2, 2009 - From the Publisher (Page 10) Travel Agent - February 2, 2009 - From the Publisher (Page 11) Travel Agent - February 2, 2009 - From the Publisher (Page 12) Travel Agent - February 2, 2009 - From the Publisher (Page 13) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 14) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 15) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 16) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 17) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 18) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 19) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 20) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 21) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 22) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 23) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 24) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 25) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 26) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 27) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 28) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 29) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 30) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 31) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 32) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 33) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 34) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 35) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 36) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 37) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 38) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 39) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 40) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 41) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 42) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 43) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 44) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 45) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 46) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 47) Travel Agent - February 2, 2009 - Agent Profile: Let’s Travel Together’s Billy B. Martin Connects with Clients (Page 48) Travel Agent - February 2, 2009 - Agent Profile: Let’s Travel Together’s Billy B. Martin Connects with Clients (Page 49) Travel Agent - February 2, 2009 - E-mail Marketing Tips from Cruise Executives (Page 50) Travel Agent - February 2, 2009 - Looking for a Positive Spin in Negative News (Page 51) Travel Agent - February 2, 2009 - In the Spotlight (Page 52) Travel Agent - February 2, 2009 - In the Spotlight (Page 53) Travel Agent - February 2, 2009 - In the Spotlight (Page 54) Travel Agent - February 2, 2009 - In the Spotlight (Page 55) Travel Agent - February 2, 2009 - In the Spotlight (Page 56) Travel Agent - February 2, 2009 - Editorial Index (Page 57) Travel Agent - February 2, 2009 - Advertising Index (Page 58) http://www.nxtbook.com/nxtbooks/questex/ta-120709http://www.nxtbook.com/nxtbooks/questex/ta-112309_v2http://www.nxtbook.com/nxtbooks/questex/ta-083109_tsphttp://www.nxtbook.com/nxtbooks/questex/ta-112309http://www.nxtbook.com/nxtbooks/questex/ta-jamaicahttp://www.nxtbook.com/nxtbooks/questex/ta-europehttp://www.nxtbook.com/nxtbooks/questex/ta-110909http://www.nxtbook.com/nxtbooks/questex/ta-102609http://www.nxtbook.com/nxtbooks/questex/ta-101209http://www.nxtbook.com/nxtbooks/questex/ta-101209_skihttp://www.nxtbook.com/nxtbooks/questex/ta-092809_cshttp://www.nxtbook.com/nxtbooks/questex/ta-092809http://www.nxtbook.com/nxtbooks/questex/ta-091409http://www.nxtbook.com/nxtbooks/questex/ta-083109http://www.nxtbook.com/nxtbooks/questex/ta-081709http://www.nxtbook.com/nxtbooks/questex/ta-080309http://www.nxtbook.com/nxtbooks/questex/ta-072009http://www.nxtbook.com/nxtbooks/questex/ta-070609http://www.nxtbook.com/nxtbooks/questex/ta-060809http://www.nxtbook.com/nxtbooks/questex/ta-062209http://www.nxtbook.com/nxtbooks/questex/ta-052509_weddingshttp://www.nxtbook.com/nxtbooks/questex/ta-052509http://www.nxtbook.com/nxtbooks/questex/ta-051109http://www.nxtbook.com/nxtbooks/questex/ta-042709http://www.nxtbook.com/nxtbooks/questex/ta-041309http://www.nxtbook.com/nxtbooks/questex/ta-033009http://www.nxtbook.com/nxtbooks/questex/ta-030209http://www.nxtbook.com/nxtbooks/questex/ta-021609http://www.nxtbook.com/nxtbooks/questex/ta-020209http://www.nxtbook.com/nxtbooks/questex/ta-011909http://www.nxtbook.com/nxtbooks/questex/ta-010509http://www.nxtbook.com/nxtbooks/questex/ta-122208http://www.nxtbook.com/nxtbooks/questex/ct_2009winterhttp://www.nxtbook.com/nxtbooks/questex/ta-120808http://www.nxtbook.com/nxtbooks/questex/ta-112408http://www.nxtbook.com/nxtbooks/questex/ta-111008http://www.nxtbook.com/nxtbooks/questex/ta-102708http://www.nxtbook.com/nxtbooks/questex/ta-skiuhttp://www.nxtbook.com/nxtbooks/questex/ta-101308http://www.nxtbook.com/nxtbooks/questex/ta-092908http://www.nxtbook.com/nxtbooks/questex/ta-091508http://www.nxtbook.com/nxtbooks/questex/ta-091508_tsphttp://www.nxtbook.com/nxtbooks/questex/ta-090108http://www.nxtbook.com/nxtbooks/questex/ta-dw08http://www.nxtbook.com/nxtbooks/questex/ta-080408http://www.nxtbook.com/nxtbooks/questex/ta-072108http://www.nxtbook.com/nxtbooks/questex/ta-070708http://www.nxtbook.com/nxtbooks/questex/ta-062308http://www.nxtbook.com/nxtbooks/questex/ta-060908http://www.nxtbook.com/nxtbooks/questex/ta-052608http://www.nxtbook.com/nxtbooks/questex/ta-051208http://www.nxtbook.com/nxtbooks/questex/ta-041408http://www.nxtbook.com/nxtbooks/questex/ta-033108-dshttp://www.nxtbook.com/nxtbooks/questex/ta-031708-barbadoshttp://www.nxtbook.com/nxtbooks/questex/ta-033108http://www.nxtbook.com/nxtbooks/questex/ta-031708http://www.nxtbook.com/nxtbooks/questex/ta031708-HShttp://www.nxtbook.com/nxtbooks/questex/ta-030308http://www.nxtbook.com/nxtbooks/questex/ta030308-sshttp://www.nxtbook.com/nxtbooks/questex/ta030308-phhttp://www.nxtbook.com/nxtbooks/questex/ta-021808http://www.nxtbook.com/nxtbooks/questex/ta-020408http://www.nxtbook.com/nxtbooks/questex/ta-012108http://www.nxtbook.com/nxtbooks/questex/ta-010708http://www.nxtbook.com/nxtbooks/questex/ta-122407_bfchttp://www.nxtbook.com/nxtbooks/questex/ta-122407http://www.nxtbook.com/nxtbooks/questex/ta-121007http://www.nxtbook.com/nxtbooks/questex/ta-112607http://www.nxtbook.com/nxtbooks/questex/ta-111207http://www.nxtbook.com/nxtbooks/questex/ta-portugalhttp://www.nxtbook.com/nxtbooks/questex/ta-102907http://www.nxtbook.com/nxtbooks/questex/ta-101507_ski-univhttp://www.nxtbook.com/nxtbooks/questex/ta-101507http://www.nxtbook.com/nxtbooks/questex/ta-100107http://www.nxtbook.com/nxtbooks/questex/ta-092407http://www.nxtbook.com/nxtbooks/questex/ta-091707http://www.nxtbook.com/nxtbooks/questex/ta-comphttp://www.nxtbook.com/nxtbooks/questex/ta-091007http://www.nxtbook.com/nxtbooks/questex/ta-090307http://www.nxtbook.com/nxtbooks/questex/ta-091007-tsphttp://www.nxtbook.com/nxtbooks/questex/ta-082707-dw0807http://www.nxtbook.com/nxtbooks/questex/ta-082707http://www.nxtbook.com/nxtbooks/questex/ta-082007http://www.nxtbook.com/nxtbooks/questex/ta-081307http://www.nxtbook.com/nxtbooks/questex/ta-080607http://www.nxtbook.com/nxtbooks/questex/ta-073007http://www.nxtbook.com/nxtbooks/questex/ta-072307http://www.nxtbook.com/nxtbooks/questex/ta-071607http://www.nxtbook.com/nxtbooks/questex/ta-070907http://www.nxtbook.com/nxtbooks/questex/ta-070207http://www.nxtbook.com/nxtbooks/questex/ta-062507http://www.nxtbook.com/nxtbooks/questex/ta-061807http://www.nxtbook.com/nxtbooks/questex/ta-061107http://www.nxtbook.com/nxtbooks/questex/ta-060407http://www.nxtbook.com/nxtbooks/questex/ta-052807http://www.nxtbook.com/nxtbooks/questex/ta-indiaplannerhttp://www.nxtbook.com/nxtbooks/questex/ta-052107http://www.nxtbook.com/nxtbooks/questex/ta-051407http://www.nxtbook.com/nxtbooks/questex/ta-050707http://www.nxtbook.com/nxtbooks/questex/ta-043007http://www.nxtbook.com/nxtbooks/questex/ta-042307http://www.nxtbook.com/nxtbooks/questex/ta-041607http://www.nxtbook.com/nxtbooks/questex/ta-040907http://www.nxtbook.com/nxtbooks/questex/ta-040207http://www.nxtbook.com/nxtbooks/questex/ta-032607http://www.nxtbook.com/nxtbooks/questex/ta-lv031207http://www.nxtbook.com/nxtbooks/questex/ta-031907http://www.nxtbook.com/nxtbooks/questex/ta-031207http://www.nxtbook.com/nxtbooks/questex/ta-030507http://www.nxtbook.com/nxtbooks/questex/ta-destinationgermanyhttp://www.nxtbook.com/nxtbooks/questex/ta-022607http://www.nxtbook.com/nxtbooks/questex/ta-021907http://www.nxtbook.com/nxtbooks/questex/ta-021207http://www.nxtbook.com/nxtbooks/questex/ta-020507http://www.nxtbook.com/nxtbooks/questex/ta-azsales011507http://www.nxtbook.com/nxtbooks/questex/ta-012907http://www.nxtbook.com/nxtbooks/questex/ta-012207http://www.nxtbook.com/nxtbooks/questex/ta-011507http://www.nxtbook.com/nxtbooks/questex/ta-010807http://www.nxtbook.com/nxtbooks/questex/ta-010107http://www.nxtbook.com/nxtbooks/questex/ta-121806http://www.nxtbook.com/nxtbooks/questex/ta-121106http://www.nxtbook.com/nxtbooks/questex/ta-120406http://www.nxtbook.com/nxtbooks/questex/ta-112706http://www.nxtbook.com/nxtbooks/questex/ta-112006http://www.nxtbook.com/nxtbooks/questex/visitsouthafricahttp://www.nxtbook.com/nxtbooks/questex/ta-111306http://www.nxtbook.com/nxtbooks/questex/ta-110606http://www.nxtbook.com/nxtbooks/questex/ta-103006http://www.nxtbook.com/nxtbooks/questex/ta-102306http://www.nxtbook.com/nxtbooks/questex/ta-101606http://www.nxtbook.com/nxtbooks/questex/ta-100906http://www.nxtbook.com/nxtbooks/questex/southafricahttp://www.nxtbook.com/nxtbooks/questex/ta-100206http://www.nxtbook.com/nxtbooks/questex/ta-092506http://www.nxtbook.com/nxtbooks/questex/ta-091806http://www.nxtbook.com/nxtbooks/questex/ta-091106http://www.nxtbook.com/nxtbooks/questex/talv090406http://www.nxtbook.com/nxtbooks/questex/ta-090406http://www.nxtbook.com/nxtbooks/questex/ta-082806http://www.nxtbook.com/nxtbooks/questex/ta-082106http://www.nxtbook.com/nxtbooks/questex/ta-081406http://www.nxtbook.com/nxtbooks/questex/ta080706http://www.nxtbook.com/nxtbooks/questex/ta073106http://www.nxtbook.com/nxtbooks/questex/ta-072406http://www.nxtbook.com/nxtbooks/questex/ta-071706http://www.nxtbook.com/nxtbooks/questex/ta-071006http://www.nxtbook.com/nxtbooks/questex/ta-070306http://www.nxtbook.com/nxtbooks/questex/ta-062606http://www.nxtbook.com/nxtbooks/questex/ta-061906http://www.nxtbook.com/nxtbooks/questex/ta-061206http://www.nxtbook.com/nxtbooks/questex/lasvegas060506http://www.nxtbook.com/nxtbooks/questex/ta-060506http://www.nxtbook.com/nxtbooks/questex/destinationweddingshttp://www.nxtbook.com/nxtbooks/questex/ta-052206http://www.nxtbook.com/nxtbooks/questex/Wynn-LasVegashttp://www.nxtbook.com/nxtbooks/questex/ta-051506http://www.nxtbook.com/nxtbooks/questex/ta-050806http://www.nxtbook.com/nxtbooks/questex/ta-041706http://www.nxtbook.com/nxtbooks/questex/ta-041006http://www.nxtbook.com/nxtbooks/questex/ta-040306http://www.nxtbook.com/nxtbooks/questex/hbta0406http://www.nxtbook.com/nxtbooks/questex/ta-032706http://www.nxtbook.com/nxtbooks/questex/ta-032006http://www.nxtbook.com/nxtbooks/questex/ta-031306http://www.nxtbook.com/nxtbooks/questex/ta-030606http://www.nxtbook.com/nxtbooks/questex/hbta0306http://www.nxtbook.com/nxtbooks/questex/ta-022706http://www.nxtbook.com/nxtbooks/questex/hbtaehttp://www.nxtbook.com/nxtbooks/questex/ta-022006http://www.nxtbook.com/nxtbooks/questex/portugalsalesplannerhttp://www.nxtbook.com/nxtbooks/questex/ta-021306http://www.nxtbook.com/nxtbooks/questex/ta-020606http://www.nxtbook.com/nxtbooks/questex/ta-013006http://www.nxtbook.com/nxtbooks/questex/ta012306http://www.nxtbook.com/nxtbooks/questex/ta-011606http://www.nxtbookMEDIA.com

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.