Travel Agent - February 2, 2009 - (Page 40)

COVER STORY CONTINUED FROM PAGE 39 Things Are the Same All Over New York may be as far as you can get from Hawaii, but the problems are similar. “The picture in New York is the same as everywhere—great uncertainty,” says Dr. Lalia Rach, divisional dean and HVS International Chair at the Tisch Center for Hospitality, Tourism, and Sports Management at New York University in New York City. “Right now, although you’re seeing that everything is being impacted, there’s not a panic going on in New York’s cultural institutions.” Rach observes that in the face of reduced funding from state and local governments and endowments, cultural institutions need to establish a contingency plan to determine how they will be able to continue to provide services. Rach notes that New York City’s occupancy figures are currently 84 percent, while it was previously closer to 90 percent. “The issue is that these changes happened very quickly,” says Rach. “November and December were bad. Without a doubt, the full impact will be felt in 2009.” While New York’s cultural institutions are facing definite challenges, according to Rach, the city’s financial community has taken the biggest hit. “Experts are saying that Wall Street will be half the size it was,” she says. “This will affect business all the way down CONTINUED ON PAGE 42 SNAPSHOT OF THE CULTURAL TRAVELER The 2007 TNS American Traveler Survey is an annual syndicated, multi-sponsored survey. The study uses a structured sample pulled randomly from the TNS 6th Dimension U.S. Panel of more than 500,000 households. Cultural Tourists are designated by their participation, in the past 12 months, in at least one of the following eight activities (out of a total of 43): historic sites/churches, museums/art galleries, old homes/mansions, gardens, symphonies/operas, theater/drama, jazz concerts and musicals. To more stringently delineate Cultural Tourists, the study designates Cultural Aficionados as those who engaged in at least one of the above as a primary activity. Average Age: Cultural Tourists’ average age is 51, and Cultural Aficionados 53, while the average age for total travelers averages 49. Median Household Income: $54,000 for Aficionados to $57,000 for total travelers. Education: 44 percent of Cultural Tourists are college graduates, compared to 40 percent for total travelers. Net Worth: 41 to 42 percent of Cultural Tourists have a net worth of $250,000. Vacation Days: Cultural Aficionados have more vacation days available (23) than other travelers (19). Number of Trips: Cultural Tourists tend to take more trips (4.0 for Cultural Tourists; 3.9 for Aficionados) than the survey’s total figure for leisure travelers (3.6). ® ® *Spa services additional. Amenities vary by resort. Unique Vacations, Inc. is the worldwide representative for Sandals Resorts. 40 | TravelAgent February 2, 2009 http://www.sandals.com http://www.sandals.com

Table of Contents Feed for the Digital Edition of Travel Agent - February 2, 2009

Travel Agent - February 2, 2009 Contents Resortquest Hawaii Embraces Aston Hotels & Resorts Sandals’ Butch Stewart is Focusing on the “Now” From the Publisher Europe: Comfort, Convenience and Hospitality in Turkey Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement Las Vegas: Encore Opens in High Style Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations Caribbean: Anguilla's New and Improved Cap Juluca Cruises: Fred. Olsen Relaunches the Braemar Cover Story: Culture Crash Ski: Hitting the Slopes in Banff and Lake Louise, Canada Agent Profile: Let’s Travel Together’s Billy B. Martin Connects with Clients E-mail Marketing Tips from Cruise Executives Looking for a Positive Spin in Negative News In the Spotlight Editorial Index Advertising Index

Travel Agent - February 2, 2009

Travel Agent - February 2, 2009 - (Page CW1) Travel Agent - February 2, 2009 - (Page CW2) Travel Agent - February 2, 2009 - (Page CW3) Travel Agent - February 2, 2009 - (Page CW4) Travel Agent - February 2, 2009 - Travel Agent - February 2, 2009 (Page Cover1) Travel Agent - February 2, 2009 - Travel Agent - February 2, 2009 (Page Cover2) Travel Agent - February 2, 2009 - Contents (Page 1) Travel Agent - February 2, 2009 - Contents (Page 2) Travel Agent - February 2, 2009 - Contents (Page 3) Travel Agent - February 2, 2009 - Resortquest Hawaii Embraces Aston Hotels & Resorts (Page 4) Travel Agent - February 2, 2009 - Resortquest Hawaii Embraces Aston Hotels & Resorts (Page 5) Travel Agent - February 2, 2009 - Sandals’ Butch Stewart is Focusing on the “Now” (Page 6) Travel Agent - February 2, 2009 - Sandals’ Butch Stewart is Focusing on the “Now” (Page 7) Travel Agent - February 2, 2009 - From the Publisher (Page 8) Travel Agent - February 2, 2009 - From the Publisher (Page 9) Travel Agent - February 2, 2009 - From the Publisher (Page 10) Travel Agent - February 2, 2009 - From the Publisher (Page 11) Travel Agent - February 2, 2009 - From the Publisher (Page 12) Travel Agent - February 2, 2009 - From the Publisher (Page 13) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 14) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 15) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 16) Travel Agent - February 2, 2009 - Europe: Comfort, Convenience and Hospitality in Turkey (Page 17) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 18) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 19) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 20) Travel Agent - February 2, 2009 - Hawaii: As One Big Island Favorite Hotel Reopens its Doors, Another Nears Completion of its Enhancement (Page 21) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 22) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 23) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 24) Travel Agent - February 2, 2009 - Las Vegas: Encore Opens in High Style (Page 25) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 26) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 27) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 28) Travel Agent - February 2, 2009 - Central & South America: Buenos Aires Offers History, Fine Dining and Impressive Accommodations (Page 29) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 30) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 31) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 32) Travel Agent - February 2, 2009 - Caribbean: Anguilla's New and Improved Cap Juluca (Page 33) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 34) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 35) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 36) Travel Agent - February 2, 2009 - Cruises: Fred. Olsen Relaunches the Braemar (Page 37) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 38) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 39) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 40) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 41) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 42) Travel Agent - February 2, 2009 - Cover Story: Culture Crash (Page 43) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 44) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 45) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 46) Travel Agent - February 2, 2009 - Ski: Hitting the Slopes in Banff and Lake Louise, Canada (Page 47) Travel Agent - February 2, 2009 - Agent Profile: Let’s Travel Together’s Billy B. Martin Connects with Clients (Page 48) Travel Agent - February 2, 2009 - Agent Profile: Let’s Travel Together’s Billy B. Martin Connects with Clients (Page 49) Travel Agent - February 2, 2009 - E-mail Marketing Tips from Cruise Executives (Page 50) Travel Agent - February 2, 2009 - Looking for a Positive Spin in Negative News (Page 51) Travel Agent - February 2, 2009 - In the Spotlight (Page 52) Travel Agent - February 2, 2009 - In the Spotlight (Page 53) Travel Agent - February 2, 2009 - In the Spotlight (Page 54) Travel Agent - February 2, 2009 - In the Spotlight (Page 55) Travel Agent - February 2, 2009 - In the Spotlight (Page 56) Travel Agent - February 2, 2009 - Editorial Index (Page 57) Travel Agent - February 2, 2009 - Advertising Index (Page 58) 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