Travel Agent - February 16, 2009 - (Page 10)

FROM THE EDITOR Inconspicuous Consumption Is In for 2009 and Beyond THE DAYS OF INCONSPICUOUS CONSUMPTION ARE UPON US. Even if your clients are still employed in a fairly recession-proof position (although I’m not sure what that even is these days) and have the desire to go away, they have to be afraid that they’ll be accused of flaunting their good fortune in front of their lessfortunate neighbors. And even if a business enterprise in your area wants to schedule a swanky corporate retreat for their top producers, they have to be concerned about being ratted out by either the federal government or a local whistle blower. It is amazing to realize how quickly the public’s mindset has turned. Bragging just a few months ago was cool. It wasn’t considered gauche to go on and on about the ultra-fabulous vacation one just had; these days we’re all mum on that sort of thing and feeling guilty for even wanting to seek some sun. A Solution There are ways for you to get around this. If your client wants to give back, there is the voluntourism vacation. Perhaps they can work on a Habitat for Humanity (www. habitat.org) project. Do you know they literally build all over the world now? Perhaps you can help your clients scout out a locale where they can also experience a cultural fix. Going on a safari with Micato and spending a few days participating in the company’s AmericaShare program is also another amazing and enriching option. A few years back, after 9/11, the industry went through a similar situation. The emergence of the uber spa was really kicking in; there seemed to be dozens of 50,000square-foot facilities opening up across the country, all designed for pampering and indulgence. That concept suddenly seemed wildly out of place for the times, but marketers quickly re-spun the message from “you deserve this lavish experience because you’re so wonderful” to “you need a place of solace and wellness where your mind and body can experience peace during these troubling times.” It was smart maneuvering and I think it paid off well. If you follow the same lines of thought—if you promote travel as an enriching experience, as a wellness venture where one can recoup—you may have a shot at getting your clients to take a vacation. Don’t forget family travel, which will remain a necessity, and don’t forget about group trips, where like-minded folks get together to visit, for instance, the setting of their favorite books. Or, they may simply want to join forces to sample some fine cuisine and sip some really good wine. People tend to want to assemble when times get tough, if only to reassure each other that things will improve and to reminisce about better times. Make it easy for them. Don’t emphasize the luxury aspect of their getaway, instead, paint an image of the human experience they’ll enjoy, whether with friends, loved ones or with a stranger they’ve traveled to in order to help out. As for the days of bragging being over, I think that’s a good thing. Vice President—Content/ Editorial Director Ruthanne Terrero RUTHANNE TERRERO, CTC VICE PRESIDENT-CONTENT/EDITORIAL DIRECTOR 10 | TravelAgent February 16, 2009 http://www.habitat.org http://www.habitat.org

Table of Contents Feed for the Digital Edition of Travel Agent - February 16, 2009

Travel Agent - February 16, 2009 Contents Small Luxury Hotels of the World Launches Agent Portal Affluent Travelers Aren't Slowing Down Agents Speak Out on MIMs Royal Hideaway Expanding Caribbean Resorts Continue Renovating From the Editor From the Publisher Europe Pacific/Asia Las Vegas Mexico Los Cabos Caribbean, The Bahamas & Bermuda Cruises Weddings Cover Story: The Travel Society Business Operations Economic Uncertainty is One of the Top Challenges Cited by NSBA Survey Respondents Keeping a Business Plan Up-to-Date is Constant Task Technology Education Offers Opportunity During a Downturn Editorial Index Agent Access In The Spotlight Advertising Index Special Supplement: Brazil Specialist

Travel Agent - February 16, 2009

Travel Agent - February 16, 2009 - Travel Agent - February 16, 2009 (Page Cover1) Travel Agent - February 16, 2009 - Travel Agent - February 16, 2009 (Page Cover2) Travel Agent - February 16, 2009 - Travel Agent - February 16, 2009 (Page 1) Travel Agent - February 16, 2009 - Contents (Page 2) Travel Agent - February 16, 2009 - Contents (Page 3) Travel Agent - February 16, 2009 - Contents (Page 4) Travel Agent - February 16, 2009 - Contents (Page 5) Travel Agent - February 16, 2009 - Affluent Travelers Aren't Slowing Down (Page 6) Travel Agent - February 16, 2009 - Affluent Travelers Aren't Slowing Down (Page 7) Travel Agent - February 16, 2009 - Caribbean Resorts Continue Renovating (Page 8) Travel Agent - February 16, 2009 - Caribbean Resorts Continue Renovating (Page 9) Travel Agent - February 16, 2009 - From the Editor (Page 10) Travel Agent - February 16, 2009 - From the Editor (Page 11) Travel Agent - February 16, 2009 - From the Publisher (Page 12) Travel Agent - February 16, 2009 - From the Publisher (Page 13) Travel Agent - February 16, 2009 - From the Publisher (Page 14) Travel Agent - February 16, 2009 - From the Publisher (Page 15) Travel Agent - February 16, 2009 - From the Publisher (Page 16) Travel Agent - February 16, 2009 - From the Publisher (Page 17) Travel Agent - February 16, 2009 - Europe (Page 18) Travel Agent - February 16, 2009 - Europe (Page 19) Travel Agent - February 16, 2009 - Europe (Page 20) Travel Agent - February 16, 2009 - Europe (Page 21) Travel Agent - February 16, 2009 - Pacific/Asia (Page 22) Travel Agent - February 16, 2009 - Pacific/Asia (Page 23) Travel Agent - February 16, 2009 - Pacific/Asia (Page 24) Travel Agent - February 16, 2009 - Pacific/Asia (Page 25) Travel Agent - February 16, 2009 - Las Vegas (Page 26) Travel Agent - February 16, 2009 - Las Vegas (Page 27) Travel Agent - February 16, 2009 - Las Vegas (Page 28) Travel Agent - February 16, 2009 - Las Vegas (Page 29) Travel Agent - February 16, 2009 - Mexico (Page 30) Travel Agent - February 16, 2009 - Mexico (Page 31) Travel Agent - February 16, 2009 - Mexico (Page 32) Travel Agent - February 16, 2009 - Los Cabos (Page 33) Travel Agent - February 16, 2009 - Caribbean, The Bahamas & Bermuda (Page 34) Travel Agent - February 16, 2009 - Caribbean, The Bahamas & Bermuda (Page 35) Travel Agent - February 16, 2009 - Caribbean, The Bahamas & Bermuda (Page 36) Travel Agent - February 16, 2009 - Caribbean, The Bahamas & Bermuda (Page 37) Travel Agent - February 16, 2009 - Caribbean, The Bahamas & Bermuda (Page 38) Travel Agent - February 16, 2009 - Caribbean, The Bahamas & Bermuda (Page 39) Travel Agent - February 16, 2009 - Cruises (Page 40) Travel Agent - February 16, 2009 - Cruises (Page 41) Travel Agent - February 16, 2009 - Cruises (Page 42) Travel Agent - February 16, 2009 - Cruises (Page 43) Travel Agent - February 16, 2009 - Cruises (Page 44) Travel Agent - February 16, 2009 - Cruises (Page 45) Travel Agent - February 16, 2009 - Weddings (Page 46) Travel Agent - February 16, 2009 - Weddings (Page 47) Travel Agent - February 16, 2009 - Cover Story: The Travel Society (Page 48) Travel Agent - February 16, 2009 - Cover Story: The Travel Society (Page 49) Travel Agent - February 16, 2009 - Cover Story: The Travel Society (Page 50) Travel Agent - February 16, 2009 - Cover Story: The Travel Society (Page 51) Travel Agent - February 16, 2009 - Business Operations (Page 52) Travel Agent - February 16, 2009 - Business Operations (Page 53) Travel Agent - February 16, 2009 - Business Operations (Page 54) Travel Agent - February 16, 2009 - Business Operations (Page 55) Travel Agent - February 16, 2009 - Economic Uncertainty is One of the Top Challenges Cited by NSBA Survey Respondents (Page 56) Travel Agent - February 16, 2009 - Economic Uncertainty is One of the Top Challenges Cited by NSBA Survey Respondents (Page 57) Travel Agent - February 16, 2009 - Keeping a Business Plan Up-to-Date is Constant Task (Page 58) Travel Agent - February 16, 2009 - Keeping a Business Plan Up-to-Date is Constant Task (Page 59) Travel Agent - February 16, 2009 - Keeping a Business Plan Up-to-Date is Constant Task (Page 60) Travel Agent - February 16, 2009 - Technology (Page 61) Travel Agent - February 16, 2009 - Technology (Page 62) Travel Agent - February 16, 2009 - Education Offers Opportunity During a Downturn (Page 63) Travel Agent - February 16, 2009 - Editorial Index (Page 64) Travel Agent - February 16, 2009 - Agent Access (Page 65) Travel Agent - February 16, 2009 - Agent Access (Page 66) Travel Agent - February 16, 2009 - Agent Access (Page 67) Travel Agent - February 16, 2009 - Agent Access (Page 68) Travel Agent - February 16, 2009 - Agent Access (Page 69) Travel Agent - February 16, 2009 - In The Spotlight (Page 70) Travel Agent - February 16, 2009 - In The Spotlight (Page 71) Travel Agent - February 16, 2009 - Advertising Index (Page 72) Travel Agent - February 16, 2009 - Advertising Index (Page Cover3) Travel Agent - February 16, 2009 - Advertising Index (Page Cover4) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page BCover1) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page BCover2) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B1) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B2) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B3) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B4) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B5) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B6) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B7) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B8) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B9) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B10) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B11) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B12) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B13) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B14) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B15) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B16) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B17) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B18) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B19) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B20) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B21) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B22) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B23) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B24) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B25) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B26) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B27) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page B28) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page BCover3) Travel Agent - February 16, 2009 - Special Supplement: Brazil Specialist (Page BCover4) 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