Travel Agent - July 21, 2008 - (Page 25)

ciation promoting tourism to Africa since 1975. The ATA’s Annual Congress was attended by approximately 350 people and was held at the Arusha International Convention Center from May 19 through May 23. The Congress was last held in Arusha in 1998. This year’s attendees included Eddie Bergman, executive director of the ATA; Hon. Shamsa Selengia Mwangunga, minister of Natural Resources and Tourism for Tanzania; Hon. Samia Suluhu Hassan, minister of Trade, Tourism and Investments for Zanzibar; as well as ministers of tourism from several other African countries, travel agents and tour operators from around the world and members of the press. The president of the United Republic of Tanzania, Jakaya Mrisho Kikwete, spoke at the opening ceremony. “You are gathered here today to discuss a very important sector and a major factor in the socioeconomic development of African nations and peoples,” he said. “Tourism is a sector whose importance in the economies of many African coun- tries is ever increasing. In some African countries, it is the anchor sector. But, tourism in Africa is still at a very infantile stage of development. With the vast tourist resources available in many nations in Africa, there is still greater potential for growth. In fact, what has so far been exploited is a very tiny fraction of the tourism potential that exists in our dear continent.” On the Agenda Discussion panels were held throughout the week at the Congress. At a midweek session, tour operators and travel agents sat down to discuss how to “package Africa.” Dr. Gaynelle Henderson-Bailey, of Henderson Travel Services & Africa Diaspora Heritage Trail, said “target marketing” is essential to selling Africa. “Our target marketing really has led us to the niche market of heritage tourism, African heritage tourism,” Henderson-Bailey said. “We’ve been packaging tours to Africa since 1957, when Ghana won its independence. “[My mother and father] actually had to charter a plane and took a group over to celebrate Ghana’s independence. And they realized it was so exciting and so easy to do that they came back and that became the niche and the thing that Henderson Travel is most known for today.” Kathy Moroney, owner of Distinctive Destinations travel agency in Sacramento, CA, said that Africa is a “difficult” destination to sell to potential clients. “It’s hard from the perspective that clients have a lot of fears,” noted Moroney. Those fears include the distance involved in traveling to Africa, the cost of such a trip and concerns about safety and disease. “And even if you get somebody who wants to go, very likely their friends and neighbors are going to raise all those issues and say, ‘You shouldn’t go,’” Moroney said. “For most people, it’s not a place to go—it’s a small percentage of the traveling American market.” Anthony Kizito, executive director of Cordial CONTINUED ON PAGE 26 (Seated from left) Executive Director of the Africa Travel Association Eddie Bergman, President Jakaya Mrisho Kikwete and Minister of Natural Resources Shamsa Selengia Mwangunga July 21, 2008 TravelAgent | 25

Table of Contents Feed for the Digital Edition of Travel Agent - July 21, 2008

Travel Agent - July 21, 2008 Online Now Contents Contributors From the Editor Europe Pacific/Asia Tanzania South Pacific Pacific Northwest Las Vegas Florida Mexico The Caribbean Comes to D.C. Cruises Tours Hotels Agenda Luxury Travel Expo Global Destination Update Small Luxury Hotels Expands into Asia ASTA is Changing, and Growing Carnival Reduces Direct Business In the Spotlight Classified Marketplace Editorial Index Advertising Index Trendwatch

Travel Agent - July 21, 2008

Travel Agent - July 21, 2008 - Travel Agent - July 21, 2008 (Page Cover1) Travel Agent - July 21, 2008 - Travel Agent - July 21, 2008 (Page Cover2) Travel Agent - July 21, 2008 - Travel Agent - July 21, 2008 (Page 1) Travel Agent - July 21, 2008 - Online Now (Page 2) Travel Agent - July 21, 2008 - Online Now (Page 3) Travel Agent - July 21, 2008 - Contents (Page 4) Travel Agent - July 21, 2008 - Contents (Page 5) Travel Agent - July 21, 2008 - Contents (Page 6) Travel Agent - July 21, 2008 - Contents (Page 7) Travel Agent - July 21, 2008 - Contributors (Page 8) Travel Agent - July 21, 2008 - Contributors (Page 9) Travel Agent - July 21, 2008 - From the Editor (Page 10) Travel Agent - July 21, 2008 - From the Editor (Page 11) Travel Agent - July 21, 2008 - From the Editor (Page 12) Travel Agent - July 21, 2008 - From the Editor (Page 13) Travel Agent - July 21, 2008 - From the Editor (Page 14) Travel Agent - July 21, 2008 - From the Editor (Page 15) Travel Agent - July 21, 2008 - Europe (Page 16) Travel Agent - July 21, 2008 - Europe (Page 17) Travel Agent - July 21, 2008 - Europe (Page 18) Travel Agent - July 21, 2008 - Europe (Page 19) Travel Agent - July 21, 2008 - Pacific/Asia (Page 20) Travel Agent - July 21, 2008 - Pacific/Asia (Page 21) Travel Agent - July 21, 2008 - Pacific/Asia (Page 22) Travel Agent - July 21, 2008 - Pacific/Asia (Page 23) Travel Agent - July 21, 2008 - Tanzania (Page 24) Travel Agent - July 21, 2008 - Tanzania (Page 25) Travel Agent - July 21, 2008 - Tanzania (Page 26) Travel Agent - July 21, 2008 - Tanzania (Page 27) Travel Agent - July 21, 2008 - South Pacific (Page 28) Travel Agent - July 21, 2008 - South Pacific (Page 29) Travel Agent - July 21, 2008 - Pacific Northwest (Page 30) Travel Agent - July 21, 2008 - Pacific Northwest (Page 31) Travel Agent - July 21, 2008 - Las Vegas (Page 32) Travel Agent - July 21, 2008 - Las Vegas (Page 33) Travel Agent - July 21, 2008 - Las Vegas (Page 34) Travel Agent - July 21, 2008 - Las Vegas (Page 35) Travel Agent - July 21, 2008 - Florida (Page 36) Travel Agent - July 21, 2008 - Florida (Page 37) Travel Agent - July 21, 2008 - Florida (Page 38) Travel Agent - July 21, 2008 - Florida (Page 39) Travel Agent - July 21, 2008 - Mexico (Page 40) Travel Agent - July 21, 2008 - Mexico (Page 41) Travel Agent - July 21, 2008 - Mexico (Page 42) Travel Agent - July 21, 2008 - Mexico (Page 43) Travel Agent - July 21, 2008 - Mexico (Page 44) Travel Agent - July 21, 2008 - Mexico (Page 45) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 46) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 47) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 48) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 49) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 50) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 51) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 52) Travel Agent - July 21, 2008 - The Caribbean Comes to D.C. (Page 53) Travel Agent - July 21, 2008 - Cruises (Page 54) Travel Agent - July 21, 2008 - Cruises (Page 55) Travel Agent - July 21, 2008 - Cruises (Page 56) Travel Agent - July 21, 2008 - Cruises (Page 57) Travel Agent - July 21, 2008 - Cruises (Page 58) Travel Agent - July 21, 2008 - Cruises (Page 59) Travel Agent - July 21, 2008 - Cruises (Page 60) Travel Agent - July 21, 2008 - Cruises (Page 61) Travel Agent - July 21, 2008 - Tours (Page 62) Travel Agent - July 21, 2008 - Tours (Page 63) Travel Agent - July 21, 2008 - Tours (Page 64) Travel Agent - July 21, 2008 - Tours (Page 65) Travel Agent - July 21, 2008 - Hotels (Page 66) Travel Agent - July 21, 2008 - Hotels (Page 67) Travel Agent - July 21, 2008 - Agenda (Page 68) Travel Agent - July 21, 2008 - Agenda (Page 69) Travel Agent - July 21, 2008 - Agenda (Page 70) Travel Agent - July 21, 2008 - Luxury Travel Expo (Page 71) Travel Agent - July 21, 2008 - Global Destination Update (Page 72) Travel Agent - July 21, 2008 - Small Luxury Hotels Expands into Asia (Page 73) Travel Agent - July 21, 2008 - ASTA is Changing, and Growing (Page 74) Travel Agent - July 21, 2008 - Carnival Reduces Direct Business (Page 75) Travel Agent - July 21, 2008 - In the Spotlight (Page 76) Travel Agent - July 21, 2008 - Classified Marketplace (Page 77) Travel Agent - July 21, 2008 - Editorial Index (Page 78) Travel Agent - July 21, 2008 - Advertising Index (Page 79) Travel Agent - July 21, 2008 - Trendwatch (Page 80) Travel Agent - July 21, 2008 - Trendwatch (Page Cover3) Travel Agent - July 21, 2008 - Trendwatch (Page Cover4) 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