Travel Agent - August 4, 2008 - (Page 40) DESTINATIONS CENTRAL & SOUTH AMERICA Turks and Caicos luxury powerhouse Grace Bay Club will be making its presence known in Latin America MEGA LUXURY BRAND Grace Bay Club plans to enter Costa Rica and possibly other Latin American markets GRACE BAY CLUB’S DECISION TO BRING ITS LUXURY BRAND TO LATIN AMERICA within the next several years could give this already popular region another niche market to dominate. Already known as the giants of ecotourism, Central and South America are getting a major grasp on the luxury market as well. The latest steps in securing the region as a serious luxe destination came when Grace Bay Club (www.gracebayclub.com), a Turks and Caicos luxury powerhouse, told us about plans to set up shop in Costa Rica. We spoke with Grace Bay Club’s Nikheel Advani, managing director, and Mark Durliat, CEO and developer of Grace Bay Club, and learned of a plan for a Latin America luxury takeover. The group is currently targeting two areas in Costa Rica, with Panama, Belize and Argentina all in line as possible future targets. The Costa Rica property, however, which is still in the brainstorming stages, may not be completed 40 | TravelAgent August 4, 2008 to Enter Latin America BY JOE PIKE for another three to five years. The company Advani told us the next Latin America destinahasn’t chosen whether to build from scratch or tion Grace Bay Club would target would be to re-flag an existing property in Costa Rica. No Panama, followed by Belize and Argentina. matter what it chooses to do, the property must Currently, Grace Bay Club attracts an averblend, Advani told us. age demographic of 45- to 60-year-olds. The “At a lot of these destinations in Latin America, new Latin America properties will feature a we know people come there [for] a very cultural more contemporary theme aimed at a slightly experience,” he says. “We are really going to be younger clientele (35- to 55-year-olds) as well conscious of portraying that culture at this propas some overlap with its current demographic. erty. It is very important to us that our property The Latin America products would fill a West there represents the culture of the destination.” Coast void currently existing at Grace Bay Advani confirmed that Grace Bay Club’s takeClub’s Caribbean properties, which primarily over of an existing property is a “strong possibilattract a Northeast U.S. clientele. ity.” But even if a property is purchased, refurbishAgents can contact Advani (649-946-5050, ments would be in line in order to model the hotel nikheel@gracebayclub.com) and Durliat (649after the company’s Hotels at Grace Bay Club. 231-4088, mark@gracebayclub.com) for more “Perhaps it would make sense for us to information. I target some brands in Costa Rica that are high-quality, but just may not have the brand CONNECTING YOU name to compete with other big-name luxury Looking for luxury properties in Central and South America? properties,” says Durliat. Visit www.travelagentcentral.com/central-south-america If all goes will with the Costa Rica project, http://www.gracebayclub.com http://www.travelagentcentral.com/central-south-america
Table of Contents Feed for the Digital Edition of Travel Agent - August 4, 2008 Travel Agent - August 4, 2008 Online Now Contents From the Editor Africa Europe Pacific/Asia Hawaii Las Vegas Australia Alaska Central & South America Adventures by Disney comes to Costa Rica Caribbean Cruises Cover Story: Have Food? Will Travel Air Consolidators Hotels Tours Gay & Lesbian Travel Agent Profile Bidding for Business Agenda Caribbean Update India Attacting More U.S. Travelers Fuel Prices Cost Royal Caribbean Jobs ASTA Celebrates Victory Over Airlines Agent Access Classified Marketplace In the Spotlight Editorial Index Advertising Index Trendwatch Travel Agent - August 4, 2008 Travel Agent - August 4, 2008 - (Page Coverwrap1) Travel Agent - August 4, 2008 - (Page Coverwrap2) Travel Agent - August 4, 2008 - Travel Agent - August 4, 2008 (Page Cover1) Travel Agent - August 4, 2008 - Travel Agent - August 4, 2008 (Page Cover2) Travel Agent - August 4, 2008 - Travel Agent - August 4, 2008 (Page 1) Travel Agent - August 4, 2008 - Online Now (Page 2) Travel Agent - August 4, 2008 - Online Now (Page 3) Travel Agent - August 4, 2008 - Contents (Page 4) Travel Agent - August 4, 2008 - Contents (Page 5) Travel Agent - August 4, 2008 - Contents (Page 6) Travel Agent - August 4, 2008 - Contents (Page 7) Travel Agent - August 4, 2008 - From the Editor (Page 8) Travel Agent - August 4, 2008 - From the Editor (Page 9) Travel Agent - August 4, 2008 - From the Editor (Page 10) Travel Agent - August 4, 2008 - From the Editor (Page 11) Travel Agent - August 4, 2008 - From the Editor (Page 12) Travel Agent - August 4, 2008 - From the Editor (Page 13) Travel Agent - August 4, 2008 - Africa (Page 14) Travel Agent - August 4, 2008 - Africa (Page 15) Travel Agent - August 4, 2008 - Africa (Page 16) Travel Agent - August 4, 2008 - Africa (Page 17) Travel Agent - August 4, 2008 - Europe (Page 18) Travel Agent - August 4, 2008 - Europe (Page 19) Travel Agent - August 4, 2008 - Europe (Page 20) Travel Agent - August 4, 2008 - Europe (Page 21) Travel Agent - August 4, 2008 - Europe (Page 22) Travel Agent - August 4, 2008 - Europe (Page 23) Travel Agent - August 4, 2008 - Pacific/Asia (Page 24) Travel Agent - August 4, 2008 - Pacific/Asia (Page 25) Travel Agent - August 4, 2008 - Pacific/Asia (Page 26) Travel Agent - August 4, 2008 - Pacific/Asia (Page 27) Travel Agent - August 4, 2008 - Hawaii (Page 28) Travel Agent - August 4, 2008 - Hawaii (Page 29) Travel Agent - August 4, 2008 - Hawaii (Page 30) Travel Agent - August 4, 2008 - Hawaii (Page 31) Travel Agent - August 4, 2008 - Las Vegas (Page 32) Travel Agent - August 4, 2008 - Las Vegas (Page 33) Travel Agent - August 4, 2008 - Las Vegas (Page 34) Travel Agent - August 4, 2008 - Las Vegas (Page 35) Travel Agent - August 4, 2008 - Australia (Page 36) Travel Agent - August 4, 2008 - Australia (Page 37) Travel Agent - August 4, 2008 - Alaska (Page 38) Travel Agent - August 4, 2008 - Alaska (Page 39) Travel Agent - August 4, 2008 - Central & South America (Page 40) Travel Agent - August 4, 2008 - Central & South America (Page 41) Travel Agent - August 4, 2008 - Adventures by Disney comes to Costa Rica (Page 42) Travel Agent - August 4, 2008 - Adventures by Disney comes to Costa Rica (Page 43) Travel Agent - August 4, 2008 - Caribbean (Page 44) Travel Agent - August 4, 2008 - Caribbean (Page 45) Travel Agent - August 4, 2008 - Caribbean (Page 46) Travel Agent - August 4, 2008 - Caribbean (Page 47) Travel Agent - August 4, 2008 - Cruises (Page 48) Travel Agent - August 4, 2008 - Cruises (Page 49) Travel Agent - August 4, 2008 - Cover Story: Have Food? Will Travel (Page 50) Travel Agent - August 4, 2008 - Cover Story: Have Food? Will Travel (Page 51) Travel Agent - August 4, 2008 - Cover Story: Have Food? Will Travel (Page 52) Travel Agent - August 4, 2008 - Cover Story: Have Food? Will Travel (Page 53) Travel Agent - August 4, 2008 - Cover Story: Have Food? Will Travel (Page 54) Travel Agent - August 4, 2008 - Cover Story: Have Food? Will Travel (Page 55) Travel Agent - August 4, 2008 - Air Consolidators (Page 56) Travel Agent - August 4, 2008 - Hotels (Page 57) Travel Agent - August 4, 2008 - Tours (Page 58) Travel Agent - August 4, 2008 - Tours (Page 59) Travel Agent - August 4, 2008 - Gay & Lesbian Travel (Page 60) Travel Agent - August 4, 2008 - Gay & Lesbian Travel (Page 61) Travel Agent - August 4, 2008 - Agent Profile (Page 62) Travel Agent - August 4, 2008 - Agent Profile (Page 63) Travel Agent - August 4, 2008 - Bidding for Business (Page 64) Travel Agent - August 4, 2008 - Agenda (Page 65) Travel Agent - August 4, 2008 - Caribbean Update (Page 66) Travel Agent - August 4, 2008 - India Attacting More U.S. Travelers (Page 67) Travel Agent - August 4, 2008 - Fuel Prices Cost Royal Caribbean Jobs (Page 68) Travel Agent - August 4, 2008 - ASTA Celebrates Victory Over Airlines (Page 69) Travel Agent - August 4, 2008 - ASTA Celebrates Victory Over Airlines (Page 70) Travel Agent - August 4, 2008 - Agent Access (Page 71) Travel Agent - August 4, 2008 - Agent Access (Page 72) Travel Agent - August 4, 2008 - Agent Access (Page 73) Travel Agent - August 4, 2008 - Agent Access (Page 74) Travel Agent - August 4, 2008 - Agent Access (Page 75) Travel Agent - August 4, 2008 - Agent Access (Page 76) Travel Agent - August 4, 2008 - Classified Marketplace (Page 77) Travel Agent - August 4, 2008 - In the Spotlight (Page 78) Travel Agent - August 4, 2008 - In the Spotlight (Page 79) Travel Agent - August 4, 2008 - Editorial Index (Page 80) Travel Agent - August 4, 2008 - Editorial Index (Page Cover3) Travel Agent - August 4, 2008 - Editorial Index (Page Cover4) Travel Agent - August 4, 2008 - Editorial Index (Page Coverwrap3) Travel Agent - August 4, 2008 - Editorial Index (Page Coverwrap4)
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