Travel Agent - August 20, 2007 - (Page 14)

Vital Signs News You Can Use Premium Membership category, which currently has 130 members, will be beneficial to both U.S. and international members. ship’s itinerary for shore excursions. But now, the U.S. agent has a contact overseas who they know is an ASTA-accredited member who can offer Why This Matters consultation. Now, that to U.S. Agents agent might be able to “This will give our U.S. offer his client another members a network of option other than the ASTA-accredited memcruise’s excursions.” bers to seek help and Also at the recent consultation from,” meeting, the board Maloney says. decided to create a “For example, if Bill Maloney, ASTA’s executive vice task force to examine we have a U.S. travel president and chief operating officer how to best ensure agent sending a client members’ satisfaction on a cruise to the Mediterranean, that at the grassroots level, Maloney says. client may be at the mercy of the cruise — Joe Pike ASTA Considers More Global Marketing Travel Agent recently spoke with Bill Maloney, executive vice president and chief operating officer for the American Society of Travel Agents (ASTA) about ASTA’s plans to extend its successful Premium Membership category internationally. At its recent board of directors meeting in Port St. Lucie, FL, ASTA began preliminary discussion about availing that membership option to its nearly 1,000 international members. The next step, Maloney told Travel Agent, will be to devise a marketing strategy for its international members. Maloney says the expansion of the YO U R C L I E N T S C A N S AV E U P TO $ 1, 0 0 0 W I T H O U R S AV I N G S C E R T I F I C AT E S . The best of everything just got a little better for your clients. They can save on the 47 miles of beaches, 160 golf courses, dining, shopping, attractions and more that beautiful Palm Beach County has to offer with our Savings Certificates*. For more information call 1.800.554.PALM (1.800.554.7256) or go to palmbeachfl.com *Valid 4/15/07 through 12/15/07 palmbeachfl.com 14 TravelAgent August 20, 2007 Interested? Request #004. http://palmbeachfl.com http://palmbeachfl.com

Table of Contents Feed for the Digital Edition of Travel Agent - August 20, 2007

Contents Editor's Letter News You Can Use Agenda: Fam Trips, Calendar of Events, Deal of the Week Cover Story: Hot Cruise Ports: 2008 and Beyond Central & South America: Costa Rica’s New Resort Europe: Heathrow Upgrades Hawaii: Grand Wailea Resort Hotel and Spa Caribbean: Westin’s Plans in the D.R. Still on Track Africa: Pacific Delight Tours’ South Africa Itinerary Hotels: West Virginia Icon Gets Makeover Tech Advisor: Search Engine Optimization 101 Spa Luxury Travel Expo Update Advertisers’ Information Classified Marketplace People & Places

Travel Agent - August 20, 2007

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