Travel Agent - August 27, 2007 - (Page 18) COVER STORY ould your interest be piqued by a single application that helped you stay in constant contact with your clients, enhanced the customer experience and W 18 BY JENNIFER MERRITT jmerritt@questex.com Online TravelAgent Advancing with Web 2.0 ing day, going online becomes a more interactive experience. You likely have a favorite blog you read and comment on each day or an online forum to which you regularly contribute. Such interactions, or social networking, have been dubbed applications of “Web 2.0”—tools that enhance the online experience by making it more interactive. helped you gain valuable feedback? Such a thing does exist, and if you’re reading this online, it’s already at your fingertips. That’s right—it’s the web. Today, the web, Internet, or—as it was known in its earliest incarnation—the information superhighway, is nothing new; however, online applications are constantly evolving, and with every pass- August 27, 2007
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