Travel Agent - August 27, 2007 - (Page 38) Cruises Cruise Views & News Continued from page 36 Ask “what’s in it for my agency?” and “what’s the return-on-investment?’” I Send Lumpy Packages. Clients are accustomed to direct mail that’s both boring and flat. Send something clever in a lumpy package, such as a logo pen, Beanie Baby or candy. Write a creative promotional note. Clients will eagerly open the package, you’ll look creative in their eyes, and they’ll tell others. I Ramp Up Online Options: Analyze your web site for search engine effectiveness. Search online for “marketing tips” on a regular basis. Create a weekly or monthly E-Zine to send clients and potential clients. Many e-marketing companies (Constant Contact is one example) offer simple templates that are inexpensive and easy to customize. You create and store your e-mail list, handle the “send” and then review your results. Link your E-Zine articles back Send clients hand-written postcards from exotic locations to keep yourself on their minds to features or specials on your web site. For e-mails sent to 500 e-mail addresses or less, Constant Contact charges $15 Continued on page 40 38 TravelAgent August 27, 2007 Interested? Request #010. http://www.portcanaveral.org/travelagents http://www.portcanaveral.org/travelagents
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