Travel Agent - August 27, 2007 - (Page DW4) Destination Weddings SPECIALIST 2.0 Targeting the Right Couple T True Romantics Nothing is more romantic than a destination wedding and for couples who want to make it something truly special, this is the right choice for them. Plus, the destination will always hold a special place in their hearts and is the ideal location to visit over and over again to celebrate anniversaries. Ask the future bride and groom these questions to jumpstart the planning process: I I I I I I Left: Sofitel Nicolas de Ovando, Dominican Republic; Right: Paradisus Resorts Ministering to Your Clients' Particular Needs The destination wedding is right for a number of client “types,” but the best way to close the sale is to understand why it might be the perfect choice for them and to focus on these benefits. Below are some reasons why a bride and groom might consider a destination wedding: KEY PLANNING QUESTIONS Can’t Handle the Stress Destination weddings are as stress-free as a wedding can get, with you and the on-site wedding planner handling most of the details for the couple. There are no rules here, so there’s nothing that “must be done” or a list of who “must be invited” according to family members. Adventurous or Non-Traditional Couples If your couple enjoys an active vacation and wants their wedding to symbolize their interests, a destination wedding allows for more choices than the local catering hall. Scuba divers can wed underwater and skiers can exchange vows on the top of a snowy mountain. Those clients who are not interested in tuxedos and big gowns will love the idea of getting married barefoot and casual on the beach. Why do you want a destination wedding? What is your ideal favorite location? (i.e. beach, castle) Describe your perfect ceremony. What’s a realistic budget? How many people do you expect to attend? What special activities/dinners would you like to organize for guests? Geographically Spread Out or Extended Families T Today it is common for the bride and groom to live in a different state than their parents, siblings and friends. If people have to fly to attend the wedding, why shouldn’t the couple choose an exotic locale and one that people will want to visit? Couples in second marriages that include children have a great opportunity to start the new blended family off with an exciting vacation built right into the wonderful event. Limited Budget Many couples don’t have the cash or choose not to spend it all on one day’s events. With fewer guests and many resorts offering intimate weddings at a minimal cost — or even for free — it makes sense economically for the couple. Plus, they can spend more on the honeymoon! August 27, 2007 4 Destination Weddings Specialist 2.0 T | Travel Agent |
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